Beauty and personal care · Metro area · Idaho
Hair salons in the Idaho Falls, ID metro area
The hair salons in the Idaho Falls, ID metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 62 out of 100: Upper middle
Ranked #84 of 387 scored metro areas
#1 of 6 scored metro areas based in Idaho
- Listings
- 142
- 22 chain locations (15%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $55.5M
- On personal care products and services · $1,002 a household
- Spending per listing
- $391K
- 9% below the U.S.
- Listings per 10k households
- 25.6
- 9% above the U.S.
- Population, 2025
- 173,851
- +9.8% since 2020
See the hair salons around any address in the Idaho Falls metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 142 hair salons in the Idaho Falls metro area. 22 of them (15%) are chain locations, against 14% across the U.S. That comes to 25.6 for every 10,000 households, 9% above the U.S. rate of 23.4.
Household spending on personal care products and services in the Idaho Falls metro area comes to about $55.5M a year: $1,002 per household, in line with the U.S. average. That works out to $391K per salon, 9% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Idaho Falls metro area was 23 in 2023. That is one for every 2,411 households, against one for every 1,535 across the U.S. Official counts list 491 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $420K has gone to businesses classed as beauty salons in the Idaho Falls metro area.
Between 2020 and 2025, the population of the Idaho Falls metro area grew 9.8%, faster than the U.S. (+3.1%). The Idaho Falls metro area scores 62 (upper middle) on the Groundwork market score for hair salons, ranking #84 of 387 scored metro areas and #1 of 6 scored metro areas based in Idaho. That puts it in the top quarter of metro areas.
How the Idaho Falls metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Idaho Falls metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.6 | 24.7 | 23.4 |
| Spending per listing | $391K | $400K | $430K |
| Households per official establishment | 2,411 | 1,769 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.5% | +6.0% |
| Population growth, 2020–2025 | +9.8% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,002 | $991 | $1,005 |
| Median household income | $80,291 | $77,800 | $80,734 |
| Groundwork market score | 62 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 97
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- 491Businesses with no payroll
- Map listings, September 2026
- 14222 chain locations
- Listings at the U.S. rate for this spending
- 129The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $420K
SBA-backed loans to businesses classed as beauty salons in the Idaho Falls metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Idaho Falls metro area
- Population, 2025 estimate
- 173,851+9.8% since 2020
- Households
- 55,456
- Median age
- 34.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.2
- Land area
- 5,196 sq. mi.
- People per square mile
- 32
- Median household income
- $80,291+31.6% vs. 2015–2019, before inflation
- Average household income
- $101,557
- Median home value
- $372,100
- Jobs located here
- 80,023
- Daytime population
- 171,300Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Idaho Falls metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for hair salons, numbered among those based in Idaho (a market based in another state is listed without a number), with the Idaho Falls metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 67 | 76 | 15.4 | $656K | +8.8% | #45 of 387 |
| 1Idaho Falls, ID | 62 | 142 | 25.6 | $391K | +9.8% | #84 of 387 |
| 2Boise City, ID | 57 | 749 | 24.6 | $426K | +12.2% | #127 of 387 |
| 3Twin Falls, ID | 53 | 120 | 27.9 | $333K | +8.1% | #151 of 387 |
| 4Pocatello, ID | 43 | 87 | 25.9 | $353K | +4.9% | #260 of 387 |
| 5Coeur d’Alene, ID | 42 | 225 | 31.6 | $317K | +11.0% | #272 of 387 |
| 6Lewiston, ID-WA | 26 | 83 | 31.0 | $306K | +1.5% | #375 of 387 |
Other business types in the Idaho Falls metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons62
- Barbershops72
- Nail salons68
- Spas and skin care36
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Idaho Falls, ID metro area?
There are 142 hair salons on map listings in the Idaho Falls metro area as of September 2026. 22 of them (15%) are chain locations. The listings count hair and beauty salons. Official counts show 23 businesses with payroll classed as beauty salons in 2023. Official counts also show 491 one-person businesses without payroll.
How much do households in the Idaho Falls, ID metro area spend on personal care products and services?
About $55.5M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 142 hair salons on map listings, it comes to $391K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 55,456 households in the Idaho Falls metro area and national spending patterns by income.
How does the Idaho Falls, ID metro area compare with the U.S. for hair salons?
The Idaho Falls metro area has 25.6 hair salons per 10,000 households, 9% above the U.S. rate of 23.4. Spending per salon is $391K, 9% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Idaho Falls metro area would have about 129, against 142 on map listings. There is one business with payroll in the industry for every 2,411 households, against one for every 1,535 across the U.S.
How fast is the Idaho Falls, ID metro area growing?
Population estimates put the Idaho Falls metro area at 173,851 people in 2025, up 9.8% since 2020, faster than the U.S. (+3.1%). It has 55,456 households. The median household income in the Idaho Falls metro area is $80,291 a year, in line with the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Idaho Falls metro area scores 62 for hair salons (upper middle), #84 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Idaho Falls metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Idaho Falls metro area
Screening a site or an acquisition in the Idaho Falls metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Idaho Falls metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.