Beauty and personal care · Metro area · Idaho
Hair salons in the Lewiston, ID-WA metro area
How the Lewiston, ID-WA metro area compares with other metro areas and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #375 of 387 scored metro areas
#6 of 6 scored metro areas based in Idaho
- Listings
- 83
- 15 chain locations (18%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $25.4M
- On personal care products and services · $948 a household
- Spending per listing
- $306K
- 29% below the U.S.
- Listings per 10k households
- 31.0
- 32% above the U.S.
- Population, 2025
- 65,450
- +1.5% since 2020
See the hair salons around any address in the Lewiston metro area
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lewiston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lewiston metro area scores 26 (lower middle) on the Groundwork market score for hair salons, ranking #375 of 387 scored metro areas and #6 of 6 scored metro areas based in Idaho. That puts it in the bottom quarter of metro areas.
As of September 2026, map listings count 83 hair salons in the Lewiston metro area. Chain locations make up 18% of them, against 14% across the U.S. Per 10,000 households, that is 31.0, 32% above the U.S. rate of 23.4.
Households in the Lewiston metro area spend about $25.4M a year on personal care products and services, or $948 per household, 6% below the U.S. average. That is about $306K of household spending for each salon on map listings, 29% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
The official count of businesses with payroll classed as beauty salons in the Lewiston metro area was 18 in 2023. That is one for every 1,487 households, against one for every 1,535 across the U.S. Between 2020 and 2025, the population of the Lewiston metro area grew 1.5%, slower than the U.S. (+3.1%).
How the Lewiston metro area compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lewiston metro area | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.0 | 24.7 | 23.4 |
| Spending per listing | $306K | $400K | $430K |
| Households per official establishment | 1,487 | 1,769 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.5% | +6.0% |
| Population growth, 2020–2025 | +1.5% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $948 | $991 | $1,005 |
| Median household income | $72,475 | $77,800 | $80,734 |
| Groundwork market score | 26 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18
- Employees, 2023
- 62
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 160Businesses with no payroll
- Map listings, September 2026
- 8315 chain locations
- Listings at the U.S. rate for this spending
- 59The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in the Lewiston metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lewiston metro area
- Population, 2025 estimate
- 65,450+1.5% since 2020
- Households
- 26,760
- Median age
- 43.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.1
- Land area
- 1,484 sq. mi.
- People per square mile
- 44
- Median household income
- $72,475+28.4% vs. 2015–2019, before inflation
- Average household income
- $92,760
- Median home value
- $331,900
- Jobs located here
- 28,559
- Daytime population
- 64,398Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lewiston metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of the Lewiston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Idaho
Every Idaho market ranked →The highest-scoring metro areas in Idaho for hair salons, numbered among those based in Idaho (a market based in another state is listed without a number), with the Lewiston metro area marked.
Top metro areas in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Logan, UT-ID | 67 | 76 | 15.4 | $656K | +8.8% | #45 of 387 |
| 1Idaho Falls, ID | 62 | 142 | 25.6 | $391K | +9.8% | #84 of 387 |
| 2Boise City, ID | 57 | 749 | 24.6 | $426K | +12.2% | #127 of 387 |
| 3Twin Falls, ID | 53 | 120 | 27.9 | $333K | +8.1% | #151 of 387 |
| 4Pocatello, ID | 43 | 87 | 25.9 | $353K | +4.9% | #260 of 387 |
| 5Coeur d’Alene, ID | 42 | 225 | 31.6 | $317K | +11.0% | #272 of 387 |
| 6Lewiston, ID-WA | 26 | 83 | 31.0 | $306K | +1.5% | #375 of 387 |
Other business types in the Lewiston metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas38
- Hair salons26
- Barbershops52
- Nail salons68
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in the Lewiston, ID-WA metro area?
The Lewiston metro area has 83 hair salons on map listings as of September 2026. 15 of them (18%) are chain locations. The listings count hair and beauty salons. Official counts show 18 businesses with payroll classed as beauty salons in 2023. Another 160 one-person businesses have no payroll, by official counts.
How much do households in the Lewiston, ID-WA metro area spend on personal care products and services?
About $25.4M a year, or $948 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 83 hair salons on map listings, it comes to $306K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 26,760 households in the Lewiston metro area and national spending patterns by income.
How does the Lewiston, ID-WA metro area compare with the U.S. for hair salons?
The Lewiston metro area has 31.0 hair salons per 10,000 households, 32% above the U.S. rate of 23.4. Spending per salon is $306K, 29% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, the Lewiston metro area would have about 59, against 83 on map listings. There is one business with payroll in the industry for every 1,487 households, against one for every 1,535 across the U.S.
How fast is the Lewiston, ID-WA metro area growing?
Population estimates put the Lewiston metro area at 65,450 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 26,760 households. The median household income in the Lewiston metro area is $72,475 a year, 10% below the U.S. median of $80,734. That rose 28.4% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lewiston metro area scores 26 for hair salons (lower middle), #375 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lewiston metro area. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in the Lewiston metro area
Screening a site or an acquisition in the Lewiston metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lewiston metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.