Beauty and personal care · County · Idaho
Hair salons in Jefferson County, ID
How Jefferson County, ID compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 80 out of 100: High
Ranked #81 of 2,339 scored counties
#2 of 29 scored counties in Idaho
- Listings
- 18
- 4 chain locations (22%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $10.3M
- On personal care products and services · $1,014 a household
- Spending per listing
- $575K
- 34% above the U.S.
- Listings per 10k households
- 17.6
- 25% below the U.S.
- Population, 2025
- 35,297
- +13.6% since 2020
See the hair salons around any address in Jefferson County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For hair salons, Jefferson County has a Groundwork market score of 80 (high): #81 of 2,339 scored counties and #2 of 29 scored counties in Idaho. That puts it in the top 10% of counties for hair salons.
As of September 2026, map listings count 18 hair salons in Jefferson County. Of those, 4 are chain locations, or 22%, against 14% across the U.S. That is 17.6 per 10,000 households, 25% below the U.S. rate of 23.4.
Household spending on personal care products and services in Jefferson County comes to about $10.3M a year: $1,014 per household, in line with the U.S. average. That works out to $575K per salon, 34% above the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 4 businesses with payroll in Jefferson County classed as beauty salons. That is one for every 2,550 households, against one for every 1,535 across the U.S. Population estimates show Jefferson County grew 13.6% from 2020 to 2025, faster than the U.S. (+3.1%).
How Jefferson County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jefferson County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.6 | 24.7 | 23.4 |
| Spending per listing | $575K | $400K | $430K |
| Households per official establishment | 2,550 | 1,769 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.5% | +6.0% |
| Population growth, 2020–2025 | +13.6% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,014 | $991 | $1,005 |
| Median household income | $86,679 | $77,800 | $80,734 |
| Groundwork market score | 80 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 19
- Annual payroll, 2023
- $387K
- One-person businesses, 2023
- 109Businesses with no payroll
- Map listings, September 2026
- 184 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Jefferson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Jefferson County
- Population, 2025 estimate
- 35,297+13.6% since 2020
- Households
- 10,199
- Median age
- 32.9
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.6
- Land area
- 1,094 sq. mi.
- People per square mile
- 30
- Median household income
- $86,679+37.5% vs. 2015–2019, before inflation
- Average household income
- $99,354
- Median home value
- $408,400
- Jobs located here
- 8,448
- Daytime population
- 27,194Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for hair salons, numbered among those based in Idaho, with Jefferson County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 92 | 5 | 10.1 | $970K | +11.2% | #6 of 2,339 |
| 2Jefferson County, ID | 80 | 18 | 17.6 | $575K | +13.6% | #81 of 2,339 |
| 3Bingham County, ID | 77 | 32 | 19.8 | $490K | +6.4% | #127 of 2,339 |
| 4Teton County, ID | 74 | 12 | 25.7 | $445K | +12.9% | #194 of 2,339 |
| 5Latah County, ID | 73 | 22 | 13.5 | $668K | +5.6% | #203 of 2,339 |
| 6Canyon County, ID | 73 | 175 | 20.3 | $474K | +18.1% | #217 of 2,339 |
| 7Fremont County, ID | 72 | 8 | 17.2 | $541K | +5.9% | #244 of 2,339 |
| 8Minidoka County, ID | 69 | 14 | 17.3 | $526K | +5.7% | #332 of 2,339 |
| 9Gooding County, ID | 67 | 9 | 15.8 | $549K | +5.1% | #394 of 2,339 |
| 10Bonner County, ID | 63 | 44 | 21.7 | $435K | +14.8% | #559 of 2,339 |
Other business types in Jefferson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas84
- Hair salons80
- Barbershops
- Nail salons
- Spas and skin care87
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Jefferson County, ID?
Jefferson County has 18 hair salons on map listings as of September 2026. 4 of them (22%) are chain locations. The listings count hair and beauty salons. Official counts show 4 businesses with payroll classed as beauty salons in 2023. Official counts list 109 one-person businesses without payroll.
How much do households in Jefferson County, ID spend on personal care products and services?
About $10.3M a year, or $1,014 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 18 hair salons on map listings, it comes to $575K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 10,199 households in Jefferson County and national spending patterns by income.
How does Jefferson County, ID compare with the U.S. for hair salons?
Jefferson County has 17.6 hair salons per 10,000 households, 25% below the U.S. rate of 23.4. Spending per salon is $575K, 34% above the U.S. figure of $430K. At the national ratio of hair salons to household spending, Jefferson County would have about 24, against 18 on map listings. There is one business with payroll in the industry for every 2,550 households, against one for every 1,535 across the U.S.
How fast is Jefferson County, ID growing?
Population estimates put Jefferson County at 35,297 people in 2025, up 13.6% since 2020, faster than the U.S. (+3.1%). It has 10,199 households. The median household income in Jefferson County is $86,679 a year, 7% above the U.S. median of $80,734. That rose 37.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jefferson County scores 80 for hair salons (high), #81 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Jefferson County
Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.