Beauty and personal care · County · Idaho
Hair salons in Kootenai County, ID
How Kootenai County, ID compares with other counties and the U.S. for hair salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,405 of 2,339 scored counties
#24 of 29 scored counties in Idaho
- Listings
- 225
- 35 chain locations (16%)
- Official establishments
- 48
- +60.0% since 2019
- Household spending a year
- $71.3M
- On personal care products and services · $1,002 a household
- Spending per listing
- $317K
- 26% below the U.S.
- Listings per 10k households
- 31.6
- 35% above the U.S.
- Population, 2025
- 191,864
- +11.0% since 2020
See the hair salons around any address in Kootenai County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 225 hair salons in Kootenai County. Chain locations make up 16% of them, against 14% across the U.S. Per 10,000 households, that is 31.6, 35% above the U.S. rate of 23.4.
At $1,002 per household (in line with the U.S. average), households in Kootenai County spend about $71.3M a year on personal care products and services. That works out to $317K per salon, 26% below the U.S. figure of $430K. That spending covers all personal care products and services, which hair salons share with other businesses in the trade.
In 2023, official counts showed 48 businesses with payroll in Kootenai County classed as beauty salons, up 60.0% from 2019. That is one for every 1,483 households, against one for every 1,535 across the U.S. Another 566 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $122K have gone to businesses classed as beauty salons in Kootenai County.
Population estimates put the population change in Kootenai County from 2020 to 2025 at +11.0%, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Kootenai County is 46 (lower middle), #1,405 of 2,339 scored counties and #24 of 29 scored counties in Idaho.
How Kootenai County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kootenai County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 31.6 | 24.7 | 23.4 |
| Spending per listing | $317K | $400K | $430K |
| Households per official establishment | 1,483 | 1,769 | 1,535 |
| Official establishment growth, 2019–2023 | +60.0% | +27.5% | +6.0% |
| Population growth, 2020–2025 | +11.0% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $1,002 | $991 | $1,005 |
| Median household income | $81,861 | $77,800 | $80,734 |
| Groundwork market score | 46 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 30 → 48+60.0% over the period
- Employees, 2023
- 216
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- 566Businesses with no payroll
- Map listings, September 2026
- 22535 chain locations
- Listings at the U.S. rate for this spending
- 166The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $122K
SBA-backed loans to businesses classed as beauty salons in Kootenai County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kootenai County
- Population, 2025 estimate
- 191,864+11.0% since 2020
- Households
- 71,172
- Median age
- 42.2
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.2
- Land area
- 1,238 sq. mi.
- People per square mile
- 147
- Median household income
- $81,861+43.0% vs. 2015–2019, before inflation
- Average household income
- $103,508
- Median home value
- $518,700
- Jobs located here
- 71,721
- Daytime population
- 176,785Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kootenai County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for hair salons, numbered among those based in Idaho, with Kootenai County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 92 | 5 | 10.1 | $970K | +11.2% | #6 of 2,339 |
| 2Jefferson County, ID | 80 | 18 | 17.6 | $575K | +13.6% | #81 of 2,339 |
| 3Bingham County, ID | 77 | 32 | 19.8 | $490K | +6.4% | #127 of 2,339 |
| 4Teton County, ID | 74 | 12 | 25.7 | $445K | +12.9% | #194 of 2,339 |
| 5Latah County, ID | 73 | 22 | 13.5 | $668K | +5.6% | #203 of 2,339 |
| 6Canyon County, ID | 73 | 175 | 20.3 | $474K | +18.1% | #217 of 2,339 |
| 7Fremont County, ID | 72 | 8 | 17.2 | $541K | +5.9% | #244 of 2,339 |
| 8Minidoka County, ID | 69 | 14 | 17.3 | $526K | +5.7% | #332 of 2,339 |
| 9Gooding County, ID | 67 | 9 | 15.8 | $549K | +5.1% | #394 of 2,339 |
| 10Bonner County, ID | 63 | 44 | 21.7 | $435K | +14.8% | #559 of 2,339 |
| 24Kootenai County, ID | 46 | 225 | 31.6 | $317K | +11.0% | #1,405 of 2,339 |
Other business types in Kootenai County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas42
- Hair salons46
- Barbershops70
- Nail salons58
- Spas and skin care39
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Kootenai County, ID?
Kootenai County has 225 hair salons on map listings as of September 2026. 35 of them (16%) are chain locations. The listings count hair and beauty salons. Official counts show 48 businesses with payroll classed as beauty salons in 2023, up 60.0% from 2019. Official counts list 566 one-person businesses without payroll.
How much do households in Kootenai County, ID spend on personal care products and services?
About $71.3M a year, or $1,002 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 225 hair salons on map listings, it comes to $317K per salon. The spending figure covers all personal care products and services, not only hair salons. It is estimated from the incomes of the 71,172 households in Kootenai County and national spending patterns by income.
How does Kootenai County, ID compare with the U.S. for hair salons?
Kootenai County has 31.6 hair salons per 10,000 households, 35% above the U.S. rate of 23.4. Spending per salon is $317K, 26% below the U.S. figure of $430K. At the national ratio of hair salons to household spending, Kootenai County would have about 166, against 225 on map listings. There is one business with payroll in the industry for every 1,483 households, against one for every 1,535 across the U.S. The official count rose 60.0% from 2019 to 2023, against +6.0% for the U.S.
How fast is Kootenai County, ID growing?
Population estimates put Kootenai County at 191,864 people in 2025, up 11.0% since 2020, faster than the U.S. (+3.1%). It has 71,172 households. The median household income in Kootenai County is $81,861 a year, in line with the U.S. median of $80,734. That rose 43.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kootenai County scores 46 for hair salons (lower middle), #1,405 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kootenai County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Kootenai County
Screening a site or an acquisition in Kootenai County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kootenai County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.