Beauty and personal care · County · Idaho
Hair salons in Gem County, ID
Competitor counts, household spending and official business counts for hair salons in Gem County, ID, set against other counties and the U.S.
Groundwork market score · out of 100
Score 61 out of 100: Upper middle
Ranked #658 of 2,339 scored counties
#12 of 29 scored counties in Idaho
- Listings
- 17
- 1 chain location (6%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.1M
- On personal care products and services · $926 a household
- Spending per listing
- $416K
- 3% below the U.S.
- Listings per 10k households
- 22.2
- 5% below the U.S.
- Population, 2025
- 21,773
- +13.0% since 2020
See the hair salons around any address in Gem County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Gem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $926 per household (8% below the U.S. average), households in Gem County spend about $7.1M a year on personal care products and services. That is about $416K of household spending for each salon on map listings, 3% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
There are 17 hair salons on map listings in Gem County as of September 2026. One of them (6%) is a chain location, against 14% across the U.S. That is 22.2 per 10,000 households, 5% below the U.S. rate of 23.4.
Official counts don’t publish a figure for beauty salons in Gem County, since they leave out counts under 3. Official counts list 58 one-person businesses without payroll.
Population estimates show Gem County grew 13.0% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for hair salons in Gem County is 61 (upper middle), #658 of 2,339 scored counties and #12 of 29 scored counties in Idaho.
How Gem County compares
The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Gem County | Idaho | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 24.7 | 23.4 |
| Spending per listing | $416K | $400K | $430K |
| Households per official establishment | n/a | 1,769 | 1,535 |
| Official establishment growth, 2019–2023 | n/a | +27.5% | +6.0% |
| Population growth, 2020–2025 | +13.0% | +9.8% | +3.1% |
| Spending per household on personal care products and services | $926 | $991 | $1,005 |
| Median household income | $64,605 | $77,800 | $80,734 |
| Groundwork market score | 61 | 50 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 58Businesses with no payroll
- Map listings, September 2026
- 171 chain location
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as beauty salons in Gem County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Gem County
- Population, 2025 estimate
- 21,773+13.0% since 2020
- Households
- 7,643
- Median age
- 44.3
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.4
- Land area
- 560 sq. mi.
- People per square mile
- 37
- Median household income
- $64,605+42.0% vs. 2015–2019, before inflation
- Average household income
- $86,642
- Median home value
- $428,700
- Jobs located here
- 4,657
- Daytime population
- 16,682Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gem County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Gem County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Idaho
Every Idaho market ranked →The highest-scoring counties in Idaho for hair salons, numbered among those based in Idaho, with Gem County marked.
Top counties in Idaho
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, ID | 92 | 5 | 10.1 | $970K | +11.2% | #6 of 2,339 |
| 2Jefferson County, ID | 80 | 18 | 17.6 | $575K | +13.6% | #81 of 2,339 |
| 3Bingham County, ID | 77 | 32 | 19.8 | $490K | +6.4% | #127 of 2,339 |
| 4Teton County, ID | 74 | 12 | 25.7 | $445K | +12.9% | #194 of 2,339 |
| 5Latah County, ID | 73 | 22 | 13.5 | $668K | +5.6% | #203 of 2,339 |
| 6Canyon County, ID | 73 | 175 | 20.3 | $474K | +18.1% | #217 of 2,339 |
| 7Fremont County, ID | 72 | 8 | 17.2 | $541K | +5.9% | #244 of 2,339 |
| 8Minidoka County, ID | 69 | 14 | 17.3 | $526K | +5.7% | #332 of 2,339 |
| 9Gooding County, ID | 67 | 9 | 15.8 | $549K | +5.1% | #394 of 2,339 |
| 10Bonner County, ID | 63 | 44 | 21.7 | $435K | +14.8% | #559 of 2,339 |
| 12Gem County, ID | 61 | 17 | 22.2 | $416K | +13.0% | #658 of 2,339 |
Other business types in Gem County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Gem County, ID?
As of September 2026, map listings count 17 hair salons in Gem County. One of them (6%) is a chain location. The listings count hair and beauty salons. No official count is published for beauty salons in Gem County: counts under 3 are left out. Official counts also show 58 one-person businesses without payroll.
How much do households in Gem County, ID spend on personal care products and services?
About $7.1M a year, or $926 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 17 hair salons on map listings, it comes to $416K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 7,643 households in Gem County and national spending patterns by income.
How does Gem County, ID compare with the U.S. for hair salons?
Gem County has 22.2 hair salons per 10,000 households, 5% below the U.S. rate of 23.4. Spending per salon is $416K, 3% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Gem County would have about 16, against 17 on map listings.
How fast is Gem County, ID growing?
Population estimates put Gem County at 21,773 people in 2025, up 13.0% since 2020, faster than the U.S. (+3.1%). It has 7,643 households. Median household income in Gem County is $64,605, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 42.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Gem County scores 61 for hair salons (upper middle), #658 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gem County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Gem County
Screening a site or an acquisition in Gem County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gem County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.