Fitness and classes · Small-town market · Mississippi
Gyms and studios in the Picayune, MS area
The gyms and studios in the Picayune, MS area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #330 of 535 scored small-town markets
#1 of 17 scored small-town markets based in Mississippi
- Listings
- 35
- 8 chain locations (23%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $12.6M
- On memberships, classes and admissions · $578 a household
- Spending per listing
- $361K
- 45% below the U.S.
- Listings per 10k households
- 16.0
- 7% above the U.S.
- Population, 2025
- 59,363
- +5.6% since 2020
See the gyms and studios around any address in the Picayune area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Picayune area spend about $12.6M a year on memberships, classes and admissions, or $578 per household, 41% below the U.S. average. That works out to $361K per location, 45% below the U.S. figure of $662K.
The Picayune area has 35 gyms and studios on map listings as of September 2026. Of those, 8 are chain locations, or 23%, against 20% across the U.S. Per 10,000 households, that is 16.0, 7% above the U.S. rate of 14.9.
The official count of businesses with payroll classed as fitness centers and recreation instruction in the Picayune area was 4 in 2023. That is one for every 5,470 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $325K has gone to businesses classed as fitness centers and recreation instruction in the Picayune area.
Population estimates show the Picayune area grew 5.6% from 2020 to 2025, faster than the U.S. (+3.1%). The Groundwork market score for gyms and studios in the Picayune area is 46 (lower middle), #330 of 535 scored small-town markets and #1 of 17 scored small-town markets based in Mississippi.
How the Picayune area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Picayune area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.0 | 11.3 | 14.9 |
| Spending per listing | $361K | $516K | $662K |
| Households per official establishment | 5,470 | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +8.2% |
| Population growth, 2020–2025 | +5.6% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $578 | $581 | $983 |
| Median household income | $58,135 | $56,447 | $80,734 |
| Groundwork market score | 46 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 24
- Annual payroll, 2023
- $228K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 358 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $325K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Picayune area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Picayune area
- Population, 2025 estimate
- 59,363+5.6% since 2020
- Households
- 21,880
- Median age
- 41.1
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 812 sq. mi.
- People per square mile
- 71
- Median household income
- $58,135+24.0% vs. 2015–2019, before inflation
- Average household income
- $75,551
- Median home value
- $182,300
- Jobs located here
- 11,097
- Daytime population
- 47,617Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Picayune area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for gyms and studios, numbered among those based in Mississippi, with the Picayune area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 46 | 35 | 16.0 | $361K | +5.6% | #330 of 535 |
| 2Laurel, MS | 41 | 34 | 10.8 | $495K | −1.5% | #373 of 535 |
| 3Brookhaven, MS | 40 | 15 | 11.4 | $483K | +0.5% | #385 of 535 |
| 4Oxford, MS | 35 | 39 | 16.2 | $418K | +5.3% | #439 of 535 |
| 5Tupelo, MS | 34 | 78 | 15.1 | $408K | +0.8% | #445 of 535 |
| 6Starkville, MS | 31 | 31 | 12.0 | $457K | +0.8% | #459 of 535 |
| 7Clarksdale, MS | 30 | 5 | 5.9 | $667K | −6.5% | #467 of 535 |
| 8Greenville, MS | 30 | 12 | 7.0 | $662K | −9.4% | #468 of 535 |
| 9Meridian, MS | 25 | 37 | 10.7 | $485K | −3.2% | #492 of 535 |
| 10Vicksburg, MS | 24 | 24 | 14.3 | $457K | −6.3% | #496 of 535 |
Other business types in the Picayune area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms44
- Yoga, Pilates and fitness studios
- Martial arts and dance studios31
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Picayune, MS area?
Map listings as of September 2026 show 35 gyms and studios in the Picayune area. 8 of them (23%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 4 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in the Picayune, MS area spend on memberships, classes and admissions?
About $12.6M a year, or $578 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 35 gyms and studios on map listings, it comes to $361K per location. It is estimated from the incomes of the 21,880 households in the Picayune area and national spending patterns by income.
How does the Picayune, MS area compare with the U.S. for gyms and studios?
The Picayune area has 16.0 gyms and studios per 10,000 households, 7% above the U.S. rate of 14.9. Spending per location is $361K, 45% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Picayune area would have about 19, against 35 on map listings. There is one business with payroll in the industry for every 5,470 households, against one for every 1,641 across the U.S.
How fast is the Picayune, MS area growing?
Population estimates put the Picayune area at 59,363 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 21,880 households. The median household income in the Picayune area is $58,135 a year, 28% below the U.S. median of $80,734. That rose 24.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Picayune area scores 46 for gyms and studios (lower middle), #330 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Picayune area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Picayune area
Screening a site or an acquisition in the Picayune area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Picayune area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.