Fitness and classes · County · Mississippi
Gyms and studios in Pontotoc County, MS
Competitor counts, household spending and official business counts for gyms and studios in Pontotoc County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #843 of 2,088 scored counties
#5 of 50 scored counties in Mississippi
- Listings
- 8
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On memberships, classes and admissions · $526 a household
- Spending per listing
- $778K
- 17% above the U.S.
- Listings per 10k households
- 6.8
- 54% below the U.S.
- Population, 2025
- 32,096
- +2.9% since 2020
See the gyms and studios around any address in Pontotoc County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $526 per household (46% below the U.S. average), households in Pontotoc County spend about $6.2M a year on memberships, classes and admissions. That works out to $778K per location, 17% above the U.S. figure of $662K.
There are 8 gyms and studios on map listings in Pontotoc County as of September 2026. None of them are chain locations, against 20% across the U.S. Per 10,000 households, that is 6.8, 54% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Pontotoc County, since they leave out counts under 3.
Population estimates show Pontotoc County grew 2.9% from 2020 to 2025, in step with the U.S. (+3.1%). The Groundwork market score for gyms and studios in Pontotoc County is 54 (upper middle), #843 of 2,088 scored counties and #5 of 50 scored counties in Mississippi.
How Pontotoc County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Pontotoc County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.8 | 11.3 | 14.9 |
| Spending per listing | $778K | $516K | $662K |
| Households per official establishment | n/a | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +8.2% |
| Population growth, 2020–2025 | +2.9% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $526 | $581 | $983 |
| Median household income | $51,484 | $56,447 | $80,734 |
| Groundwork market score | 54 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 80 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Pontotoc County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Pontotoc County
- Population, 2025 estimate
- 32,096+2.9% since 2020
- Households
- 11,819
- Median age
- 36.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 498 sq. mi.
- People per square mile
- 63
- Median household income
- $51,484+15.0% vs. 2015–2019, before inflation
- Average household income
- $71,266
- Median home value
- $157,100
- Jobs located here
- 12,251
- Daytime population
- 30,006Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Pontotoc County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Pontotoc County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 66 | 73 | 10.3 | $757K | +6.3% | #383 of 2,088 |
| 2Marshall County, MS | 65 | 5 | 3.8 | $1.4M | +2.6% | #392 of 2,088 |
| 3Itawamba County, MS | 57 | 6 | 6.2 | $911K | +1.3% | #708 of 2,088 |
| 4Tate County, MS | 57 | 8 | 7.3 | $828K | +2.1% | #710 of 2,088 |
| 5Pontotoc County, MS | 54 | 8 | 6.8 | $778K | +2.9% | #843 of 2,088 |
| 6Marion County, MS | 49 | 5 | 5.5 | $851K | −1.5% | #1,080 of 2,088 |
| 7Panola County, MS | 46 | 7 | 5.7 | $887K | −1.4% | #1,238 of 2,088 |
| 8Leake County, MS | 45 | 5 | 6.7 | $712K | +1.9% | #1,288 of 2,088 |
| 9Jackson County, MS | 45 | 75 | 13.0 | $502K | +3.0% | #1,324 of 2,088 |
| 10Hancock County, MS | 45 | 27 | 13.3 | $493K | +1.6% | #1,326 of 2,088 |
Other business types in Pontotoc County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes54
- Gyms31
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Pontotoc County, MS?
As of September 2026, map listings count 8 gyms and studios in Pontotoc County. None of them are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Pontotoc County: counts under 3 are left out.
How much do households in Pontotoc County, MS spend on memberships, classes and admissions?
About $6.2M a year, or $526 per household. That is 46% below the U.S. average (an index of 54, where 100 is the U.S. average). Spread across the 8 gyms and studios on map listings, it comes to $778K per location. It is estimated from the incomes of the 11,819 households in Pontotoc County and national spending patterns by income.
How does Pontotoc County, MS compare with the U.S. for gyms and studios?
Pontotoc County has 6.8 gyms and studios per 10,000 households, 54% below the U.S. rate of 14.9. Spending per location is $778K, 17% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Pontotoc County would have about 9, against 8 on map listings.
How fast is Pontotoc County, MS growing?
Population estimates put Pontotoc County at 32,096 people in 2025, up 2.9% since 2020, in step with the U.S. (+3.1%). It has 11,819 households. The median household income in Pontotoc County is $51,484 a year, 36% below the U.S. median of $80,734. That rose 15.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Pontotoc County scores 54 for gyms and studios (upper middle), #843 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Pontotoc County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Pontotoc County
Screening a site or an acquisition in Pontotoc County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Pontotoc County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.