Fitness and classes · County · Mississippi
Gyms and studios in Rankin County, MS
The gyms and studios in Rankin County, MS, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #1,676 of 2,088 scored counties
#22 of 50 scored counties in Mississippi
- Listings
- 95
- 26 chain locations (27%)
- Official establishments
- 42
- +13.5% since 2019
- Household spending a year
- $44.9M
- On memberships, classes and admissions · $747 a household
- Spending per listing
- $473K
- 29% below the U.S.
- Listings per 10k households
- 15.8
- 6% above the U.S.
- Population, 2025
- 162,181
- +3.2% since 2020
See the gyms and studios around any address in Rankin County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rankin County scores 34 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,676 of 2,088 scored counties and #22 of 50 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 95 gyms and studios in Rankin County. Chain locations make up 27% of them, against 20% across the U.S. That is 15.8 per 10,000 households, 6% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Rankin County comes to about $44.9M a year: $747 per household, 24% below the U.S. average. That is about $473K of household spending for each location on map listings, 29% below the U.S. figure of $662K.
In 2023, official counts showed 42 businesses with payroll in Rankin County classed as fitness centers and recreation instruction, up 13.5% from 2019. That is one for every 1,432 households, against one for every 1,641 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2M have gone to businesses classed as fitness centers and recreation instruction in Rankin County. Population estimates put the population change in Rankin County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%).
How Rankin County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rankin County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.8 | 11.3 | 14.9 |
| Spending per listing | $473K | $516K | $662K |
| Households per official establishment | 1,432 | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | +13.5% | +3.6% | +8.2% |
| Population growth, 2020–2025 | +3.2% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $747 | $581 | $983 |
| Median household income | $79,357 | $56,447 | $80,734 |
| Groundwork market score | 34 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 37 → 42+13.5% over the period
- Employees, 2023
- 428
- Annual payroll, 2023
- $5.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9526 chain locations
- Listings at the U.S. rate for this spending
- 68The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Rankin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Rankin County
- Population, 2025 estimate
- 162,181+3.2% since 2020
- Households
- 60,133
- Median age
- 39.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 776 sq. mi.
- People per square mile
- 205
- Median household income
- $79,357+20.3% vs. 2015–2019, before inflation
- Average household income
- $100,005
- Median home value
- $237,400
- Jobs located here
- 73,389
- Daytime population
- 161,778Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rankin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Rankin County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 66 | 73 | 10.3 | $757K | +6.3% | #383 of 2,088 |
| 2Marshall County, MS | 65 | 5 | 3.8 | $1.4M | +2.6% | #392 of 2,088 |
| 3Itawamba County, MS | 57 | 6 | 6.2 | $911K | +1.3% | #708 of 2,088 |
| 4Tate County, MS | 57 | 8 | 7.3 | $828K | +2.1% | #710 of 2,088 |
| 5Pontotoc County, MS | 54 | 8 | 6.8 | $778K | +2.9% | #843 of 2,088 |
| 6Marion County, MS | 49 | 5 | 5.5 | $851K | −1.5% | #1,080 of 2,088 |
| 7Panola County, MS | 46 | 7 | 5.7 | $887K | −1.4% | #1,238 of 2,088 |
| 8Leake County, MS | 45 | 5 | 6.7 | $712K | +1.9% | #1,288 of 2,088 |
| 9Jackson County, MS | 45 | 75 | 13.0 | $502K | +3.0% | #1,324 of 2,088 |
| 10Hancock County, MS | 45 | 27 | 13.3 | $493K | +1.6% | #1,326 of 2,088 |
| 22Rankin County, MS | 34 | 95 | 15.8 | $473K | +3.2% | #1,676 of 2,088 |
Other business types in Rankin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes34
- Gyms30
- Yoga, Pilates and fitness studios51
- Martial arts and dance studios42
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Rankin County, MS?
There are 95 gyms and studios on map listings in Rankin County as of September 2026. 26 of them (27%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 42 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 13.5% from 2019.
How much do households in Rankin County, MS spend on memberships, classes and admissions?
About $44.9M a year, or $747 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 95 gyms and studios on map listings, it comes to $473K per location. It is estimated from the incomes of the 60,133 households in Rankin County and national spending patterns by income.
How does Rankin County, MS compare with the U.S. for gyms and studios?
Rankin County has 15.8 gyms and studios per 10,000 households, 6% above the U.S. rate of 14.9. Spending per location is $473K, 29% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Rankin County would have about 68, against 95 on map listings. There is one business with payroll in the industry for every 1,432 households, against one for every 1,641 across the U.S. The official count rose 13.5% from 2019 to 2023, against +8.2% for the U.S.
How fast is Rankin County, MS growing?
Population estimates put Rankin County at 162,181 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 60,133 households. Median household income in Rankin County is $79,357, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rankin County scores 34 for gyms and studios (lower middle), #1,676 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rankin County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Rankin County
Screening a site or an acquisition in Rankin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rankin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.