Groundwork

Fitness and classes · County · Mississippi

Gyms and studios in Lafayette County, MS

The gyms and studios in Lafayette County, MS, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 34 out of 100: Lower middle

Ranked #1,687 of 2,088 scored counties
#23 of 50 scored counties in Mississippi

Listings
35
12 chain locations (34%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$13.8M
On memberships, classes and admissions · $727 a household
Spending per listing
$395K
40% below the U.S.
Listings per 10k households
18.4
23% above the U.S.
Population, 2025
59,597
+6.6% since 2020

See the gyms and studios around any address in Lafayette County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for gyms and studios in Lafayette County is 34 (lower middle), #1,687 of 2,088 scored counties and #23 of 50 scored counties in Mississippi. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 35 gyms and studios in Lafayette County. 12 of them (34%) are chain locations, against 20% across the U.S. Per 10,000 households, that is 18.4, 23% above the U.S. rate of 14.9.

At $727 per household (26% below the U.S. average), households in Lafayette County spend about $13.8M a year on memberships, classes and admissions. That is about $395K of household spending for each location on map listings, 40% below the U.S. figure of $662K.

Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in Lafayette County in 2023. That is one for every 1,587 households, against one for every 1,641 across the U.S. Population estimates show Lafayette County grew 6.6% from 2020 to 2025, faster than the U.S. (+3.1%).

How Lafayette County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Lafayette County, MS compared with Mississippi and the U.S.
MeasureLafayette CountyMississippiU.S.
Listings per 10k households18.411.314.9
Spending per listing$395K$516K$662K
Households per official establishment1,5873,0381,641
Official establishment growth, 2019–2023n/a+3.6%+8.2%
Population growth, 2020–2025+6.6%−0.1%+3.1%
Spending per household on memberships, classes and admissions$727$581$983
Median household income$67,185$56,447$80,734
Groundwork market score3430

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 12
Employees, 2023
164
Annual payroll, 2023
$4.2M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
3512 chain locations
Listings at the U.S. rate for this spending
21The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Lafayette County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Lafayette County

Population, 2025 estimate
59,597+6.6% since 2020
Households
19,044
Median age
34.6
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
632 sq. mi.
People per square mile
92
Median household income
$67,185+33.6% vs. 2015–2019, before inflation
Average household income
$103,704
Median home value
$315,400
Jobs located here
26,887
Daytime population
62,270Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Lafayette County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Lafayette County marked.

Top counties in Mississippi

Counties in Mississippi ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeSoto County, MS667310.3$757K+6.3%#383 of 2,088
2Marshall County, MS6553.8$1.4M+2.6%#392 of 2,088
3Itawamba County, MS5766.2$911K+1.3%#708 of 2,088
4Tate County, MS5787.3$828K+2.1%#710 of 2,088
5Pontotoc County, MS5486.8$778K+2.9%#843 of 2,088
6Marion County, MS4955.5$851K−1.5%#1,080 of 2,088
7Panola County, MS4675.7$887K−1.4%#1,238 of 2,088
8Leake County, MS4556.7$712K+1.9%#1,288 of 2,088
9Jackson County, MS457513.0$502K+3.0%#1,324 of 2,088
10Hancock County, MS452713.3$493K+1.6%#1,326 of 2,088
23Lafayette County, MS343518.4$395K+6.6%#1,687 of 2,088

Other business types in Lafayette County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Lafayette County, MS?

Lafayette County has 35 gyms and studios on map listings as of September 2026. 12 of them (34%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.

How much do households in Lafayette County, MS spend on memberships, classes and admissions?

About $13.8M a year, or $727 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 35 gyms and studios on map listings, it comes to $395K per location. It is estimated from the incomes of the 19,044 households in Lafayette County and national spending patterns by income.

How does Lafayette County, MS compare with the U.S. for gyms and studios?

Lafayette County has 18.4 gyms and studios per 10,000 households, 23% above the U.S. rate of 14.9. Spending per location is $395K, 40% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Lafayette County would have about 21, against 35 on map listings. There is one business with payroll in the industry for every 1,587 households, against one for every 1,641 across the U.S.

How fast is Lafayette County, MS growing?

Population estimates put Lafayette County at 59,597 people in 2025, up 6.6% since 2020, faster than the U.S. (+3.1%). It has 19,044 households. Median household income in Lafayette County is $67,185, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lafayette County scores 34 for gyms and studios (lower middle), #1,687 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Lafayette County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Lafayette County

Screening a site or an acquisition in Lafayette County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Lafayette County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.