Fitness and classes · County · Mississippi
Gyms and studios in Panola County, MS
Competitor counts, household spending and official business counts for gyms and studios in Panola County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,238 of 2,088 scored counties
#7 of 50 scored counties in Mississippi
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On memberships, classes and admissions · $505 a household
- Spending per listing
- $887K
- 34% above the U.S.
- Listings per 10k households
- 5.7
- 62% below the U.S.
- Population, 2025
- 32,691
- −1.4% since 2020
See the gyms and studios around any address in Panola County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 7 gyms and studios in Panola County. One of them (14%) is a chain location, against 20% across the U.S. That comes to 5.7 for every 10,000 households, 62% below the U.S. rate of 14.9.
At $505 per household (49% below the U.S. average), households in Panola County spend about $6.2M a year on memberships, classes and admissions. That works out to $887K per location, 34% above the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Panola County: counts under 3 aren’t published.
Population estimates show Panola County declined 1.4% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for gyms and studios in Panola County is 46 (lower middle), #1,238 of 2,088 scored counties and #7 of 50 scored counties in Mississippi.
How Panola County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Panola County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.7 | 11.3 | 14.9 |
| Spending per listing | $887K | $516K | $662K |
| Households per official establishment | n/a | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +8.2% |
| Population growth, 2020–2025 | −1.4% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $505 | $581 | $983 |
| Median household income | $45,945 | $56,447 | $80,734 |
| Groundwork market score | 46 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Panola County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Panola County
- Population, 2025 estimate
- 32,691−1.4% since 2020
- Households
- 12,312
- Median age
- 38.6
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 685 sq. mi.
- People per square mile
- 48
- Median household income
- $45,945+20.0% vs. 2015–2019, before inflation
- Average household income
- $67,388
- Median home value
- $127,800
- Jobs located here
- 10,394
- Daytime population
- 28,953Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Panola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Panola County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 66 | 73 | 10.3 | $757K | +6.3% | #383 of 2,088 |
| 2Marshall County, MS | 65 | 5 | 3.8 | $1.4M | +2.6% | #392 of 2,088 |
| 3Itawamba County, MS | 57 | 6 | 6.2 | $911K | +1.3% | #708 of 2,088 |
| 4Tate County, MS | 57 | 8 | 7.3 | $828K | +2.1% | #710 of 2,088 |
| 5Pontotoc County, MS | 54 | 8 | 6.8 | $778K | +2.9% | #843 of 2,088 |
| 6Marion County, MS | 49 | 5 | 5.5 | $851K | −1.5% | #1,080 of 2,088 |
| 7Panola County, MS | 46 | 7 | 5.7 | $887K | −1.4% | #1,238 of 2,088 |
| 8Leake County, MS | 45 | 5 | 6.7 | $712K | +1.9% | #1,288 of 2,088 |
| 9Jackson County, MS | 45 | 75 | 13.0 | $502K | +3.0% | #1,324 of 2,088 |
| 10Hancock County, MS | 45 | 27 | 13.3 | $493K | +1.6% | #1,326 of 2,088 |
Other business types in Panola County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms35
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Panola County, MS?
There are 7 gyms and studios on map listings in Panola County as of September 2026. One of them (14%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Panola County: counts under 3 are left out.
How much do households in Panola County, MS spend on memberships, classes and admissions?
About $6.2M a year, or $505 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 7 gyms and studios on map listings, it comes to $887K per location. It is estimated from the incomes of the 12,312 households in Panola County and national spending patterns by income.
How does Panola County, MS compare with the U.S. for gyms and studios?
Panola County has 5.7 gyms and studios per 10,000 households, 62% below the U.S. rate of 14.9. Spending per location is $887K, 34% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Panola County would have about 9, against 7 on map listings.
How fast is Panola County, MS growing?
Population estimates put Panola County at 32,691 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 12,312 households. Median household income in Panola County is $45,945, 43% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Panola County scores 46 for gyms and studios (lower middle), #1,238 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Panola County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Panola County
Screening a site or an acquisition in Panola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Panola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.