Groundwork

Fitness and classes · County · Mississippi

Gyms and studios in Newton County, MS

The gyms and studios in Newton County, MS, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$4M
On memberships, classes and admissions · $514 a household
Spending per listing
$990K
50% above the U.S.
Listings per 10k households
5.2
65% below the U.S.
Population, 2025
20,960
−1.4% since 2020

See the gyms and studios around any address in Newton County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 4 gyms and studios in Newton County. That comes to 5.2 for every 10,000 households, 65% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Newton County comes to about $4M a year: $514 per household, 48% below the U.S. average. That is about $990K of household spending for each location on map listings, 50% above the U.S. figure of $662K.

There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Newton County: counts under 3 aren’t published.

Population estimates put the population change in Newton County from 2020 to 2025 at −1.4%, against +3.1% for the U.S. With 4 gyms and studios on map listings, Newton County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Newton County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Newton County, MS compared with Mississippi and the U.S.
MeasureNewton CountyMississippiU.S.
Listings per 10k households5.211.314.9
Spending per listing$990K$516K$662K
Households per official establishmentn/a3,0381,641
Official establishment growth, 2019–2023n/a+3.6%+8.2%
Population growth, 2020–2025−1.4%−0.1%+3.1%
Spending per household on memberships, classes and admissions$514$581$983
Median household income$50,540$56,447$80,734
Groundwork market scoreNot scored30

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Newton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Newton County

Population, 2025 estimate
20,960−1.4% since 2020
Households
7,713
Median age
38.0
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
578 sq. mi.
People per square mile
37
Median household income
$50,540+40.6% vs. 2015–2019, before inflation
Average household income
$74,166
Median home value
$106,300
Jobs located here
5,289
Daytime population
18,287Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Newton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Newton County marked.

Top counties in Mississippi

Counties in Mississippi ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeSoto County, MS667310.3$757K+6.3%#383 of 2,088
2Marshall County, MS6553.8$1.4M+2.6%#392 of 2,088
3Itawamba County, MS5766.2$911K+1.3%#708 of 2,088
4Tate County, MS5787.3$828K+2.1%#710 of 2,088
5Pontotoc County, MS5486.8$778K+2.9%#843 of 2,088
6Marion County, MS4955.5$851K−1.5%#1,080 of 2,088
7Panola County, MS4675.7$887K−1.4%#1,238 of 2,088
8Leake County, MS4556.7$712K+1.9%#1,288 of 2,088
9Jackson County, MS457513.0$502K+3.0%#1,324 of 2,088
10Hancock County, MS452713.3$493K+1.6%#1,326 of 2,088
Newton County, MSNot scored45.2$990K−1.4%

Other business types in Newton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Newton County, MS?

Newton County has 4 gyms and studios on map listings as of September 2026. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Newton County: counts under 3 are left out.

How much do households in Newton County, MS spend on memberships, classes and admissions?

About $4M a year, or $514 per household. That is 48% below the U.S. average (an index of 52, where 100 is the U.S. average). Spread across the 4 gyms and studios on map listings, it comes to $990K per location. It is estimated from the incomes of the 7,713 households in Newton County and national spending patterns by income.

How does Newton County, MS compare with the U.S. for gyms and studios?

Newton County has 5.2 gyms and studios per 10,000 households, 65% below the U.S. rate of 14.9. Spending per location is $990K, 50% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Newton County would have about 6, against 4 on map listings.

How fast is Newton County, MS growing?

Population estimates put Newton County at 20,960 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 7,713 households. Median household income in Newton County is $50,540, 37% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newton County has no market score for gyms and studios: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Newton County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Newton County

Screening a site or an acquisition in Newton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Newton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.