Fitness and classes · County · Mississippi
Gyms and studios in Madison County, MS
Competitor counts, household spending and official business counts for gyms and studios in Madison County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,534 of 2,088 scored counties
#14 of 50 scored counties in Mississippi
- Listings
- 82
- 20 chain locations (24%)
- Official establishments
- 36
- +9.1% since 2019
- Household spending a year
- $38.2M
- On memberships, classes and admissions · $869 a household
- Spending per listing
- $465K
- 30% below the U.S.
- Listings per 10k households
- 18.7
- 26% above the U.S.
- Population, 2025
- 116,298
- +6.5% since 2020
See the gyms and studios around any address in Madison County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Madison County spend about $38.2M a year on memberships, classes and admissions, or $869 per household, 12% below the U.S. average. Spread across 82 gyms and studios, that is $465K per location, 30% below the U.S. figure of $662K.
Madison County has 82 gyms and studios on map listings as of September 2026. 20 of them (24%) are chain locations, against 20% across the U.S. That comes to 18.7 for every 10,000 households, 26% above the U.S. rate of 14.9.
In 2023, official counts showed 36 businesses with payroll in Madison County classed as fitness centers and recreation instruction, up 9.1% from 2019. That is one for every 1,220 households, against one for every 1,641 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1.2M have gone to businesses classed as fitness centers and recreation instruction in Madison County.
Population estimates show Madison County grew 6.5% from 2020 to 2025, faster than the U.S. (+3.1%). For gyms and studios, Madison County has a Groundwork market score of 39 (lower middle): #1,534 of 2,088 scored counties and #14 of 50 scored counties in Mississippi.
How Madison County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Madison County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.7 | 11.3 | 14.9 |
| Spending per listing | $465K | $516K | $662K |
| Households per official establishment | 1,220 | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | +9.1% | +3.6% | +8.2% |
| Population growth, 2020–2025 | +6.5% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $869 | $581 | $983 |
| Median household income | $83,441 | $56,447 | $80,734 |
| Groundwork market score | 39 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33 → 36+9.1% over the period
- Employees, 2023
- 452
- Annual payroll, 2023
- $8.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 8220 chain locations
- Listings at the U.S. rate for this spending
- 58The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1.2M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Madison County
- Population, 2025 estimate
- 116,298+6.5% since 2020
- Households
- 43,917
- Median age
- 40.0
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 714 sq. mi.
- People per square mile
- 156
- Median household income
- $83,441+16.2% vs. 2015–2019, before inflation
- Average household income
- $121,926
- Median home value
- $311,100
- Jobs located here
- 63,928
- Daytime population
- 124,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Madison County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Madison County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 66 | 73 | 10.3 | $757K | +6.3% | #383 of 2,088 |
| 2Marshall County, MS | 65 | 5 | 3.8 | $1.4M | +2.6% | #392 of 2,088 |
| 3Itawamba County, MS | 57 | 6 | 6.2 | $911K | +1.3% | #708 of 2,088 |
| 4Tate County, MS | 57 | 8 | 7.3 | $828K | +2.1% | #710 of 2,088 |
| 5Pontotoc County, MS | 54 | 8 | 6.8 | $778K | +2.9% | #843 of 2,088 |
| 6Marion County, MS | 49 | 5 | 5.5 | $851K | −1.5% | #1,080 of 2,088 |
| 7Panola County, MS | 46 | 7 | 5.7 | $887K | −1.4% | #1,238 of 2,088 |
| 8Leake County, MS | 45 | 5 | 6.7 | $712K | +1.9% | #1,288 of 2,088 |
| 9Jackson County, MS | 45 | 75 | 13.0 | $502K | +3.0% | #1,324 of 2,088 |
| 10Hancock County, MS | 45 | 27 | 13.3 | $493K | +1.6% | #1,326 of 2,088 |
| 14Madison County, MS | 39 | 82 | 18.7 | $465K | +6.5% | #1,534 of 2,088 |
Other business types in Madison County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes39
- Gyms39
- Yoga, Pilates and fitness studios45
- Martial arts and dance studios46
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Madison County, MS?
Map listings as of September 2026 show 82 gyms and studios in Madison County. 20 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 36 businesses with payroll classed as fitness centers and recreation instruction in 2023, up 9.1% from 2019.
How much do households in Madison County, MS spend on memberships, classes and admissions?
About $38.2M a year, or $869 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 82 gyms and studios on map listings, it comes to $465K per location. It is estimated from the incomes of the 43,917 households in Madison County and national spending patterns by income.
How does Madison County, MS compare with the U.S. for gyms and studios?
Madison County has 18.7 gyms and studios per 10,000 households, 26% above the U.S. rate of 14.9. Spending per location is $465K, 30% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Madison County would have about 58, against 82 on map listings. There is one business with payroll in the industry for every 1,220 households, against one for every 1,641 across the U.S. The official count rose 9.1% from 2019 to 2023, against +8.2% for the U.S.
How fast is Madison County, MS growing?
Population estimates put Madison County at 116,298 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 43,917 households. The median household income in Madison County is $83,441 a year, 3% above the U.S. median of $80,734. That rose 16.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 39 for gyms and studios (lower middle), #1,534 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Madison County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Madison County
Screening a site or an acquisition in Madison County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.