Fitness and classes · County · Mississippi
Gyms and studios in Lamar County, MS
Competitor counts, household spending and official business counts for gyms and studios in Lamar County, MS, set against other counties and the U.S.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,664 of 2,088 scored counties
#21 of 50 scored counties in Mississippi
- Listings
- 50
- 9 chain locations (18%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $17.9M
- On memberships, classes and admissions · $705 a household
- Spending per listing
- $358K
- 46% below the U.S.
- Listings per 10k households
- 19.7
- 32% above the U.S.
- Population, 2025
- 67,403
- +4.7% since 2020
See the gyms and studios around any address in Lamar County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lamar County scores 35 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,664 of 2,088 scored counties and #21 of 50 scored counties in Mississippi. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 50 gyms and studios in Lamar County. Of those, 9 are chain locations, or 18%, against 20% across the U.S. That comes to 19.7 for every 10,000 households, 32% above the U.S. rate of 14.9.
At $705 per household (28% below the U.S. average), households in Lamar County spend about $17.9M a year on memberships, classes and admissions. That is about $358K of household spending for each location on map listings, 46% below the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Lamar County was 12 in 2023. That is one for every 2,115 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $56K has gone to businesses classed as fitness centers and recreation instruction in Lamar County. Between 2020 and 2025, the population of Lamar County grew 4.7%, faster than the U.S. (+3.1%).
How Lamar County compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lamar County | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.7 | 11.3 | 14.9 |
| Spending per listing | $358K | $516K | $662K |
| Households per official establishment | 2,115 | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +8.2% |
| Population growth, 2020–2025 | +4.7% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $705 | $581 | $983 |
| Median household income | $70,909 | $56,447 | $80,734 |
| Groundwork market score | 35 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 12
- Employees, 2023
- 170
- Annual payroll, 2023
- $2.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 509 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $56K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Lamar County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lamar County
- Population, 2025 estimate
- 67,403+4.7% since 2020
- Households
- 25,381
- Median age
- 38.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.9
- Land area
- 497 sq. mi.
- People per square mile
- 132
- Median household income
- $70,909+17.5% vs. 2015–2019, before inflation
- Average household income
- $96,987
- Median home value
- $224,700
- Jobs located here
- 22,631
- Daytime population
- 63,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lamar County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Lamar County marked.
Top counties in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1DeSoto County, MS | 66 | 73 | 10.3 | $757K | +6.3% | #383 of 2,088 |
| 2Marshall County, MS | 65 | 5 | 3.8 | $1.4M | +2.6% | #392 of 2,088 |
| 3Itawamba County, MS | 57 | 6 | 6.2 | $911K | +1.3% | #708 of 2,088 |
| 4Tate County, MS | 57 | 8 | 7.3 | $828K | +2.1% | #710 of 2,088 |
| 5Pontotoc County, MS | 54 | 8 | 6.8 | $778K | +2.9% | #843 of 2,088 |
| 6Marion County, MS | 49 | 5 | 5.5 | $851K | −1.5% | #1,080 of 2,088 |
| 7Panola County, MS | 46 | 7 | 5.7 | $887K | −1.4% | #1,238 of 2,088 |
| 8Leake County, MS | 45 | 5 | 6.7 | $712K | +1.9% | #1,288 of 2,088 |
| 9Jackson County, MS | 45 | 75 | 13.0 | $502K | +3.0% | #1,324 of 2,088 |
| 10Hancock County, MS | 45 | 27 | 13.3 | $493K | +1.6% | #1,326 of 2,088 |
| 21Lamar County, MS | 35 | 50 | 19.7 | $358K | +4.7% | #1,664 of 2,088 |
Other business types in Lamar County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes35
- Gyms33
- Yoga, Pilates and fitness studios38
- Martial arts and dance studios44
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Lamar County, MS?
There are 50 gyms and studios on map listings in Lamar County as of September 2026. 9 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 12 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Lamar County, MS spend on memberships, classes and admissions?
About $17.9M a year, or $705 per household. That is 28% below the U.S. average (an index of 72, where 100 is the U.S. average). Spread across the 50 gyms and studios on map listings, it comes to $358K per location. It is estimated from the incomes of the 25,381 households in Lamar County and national spending patterns by income.
How does Lamar County, MS compare with the U.S. for gyms and studios?
Lamar County has 19.7 gyms and studios per 10,000 households, 32% above the U.S. rate of 14.9. Spending per location is $358K, 46% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Lamar County would have about 27, against 50 on map listings. There is one business with payroll in the industry for every 2,115 households, against one for every 1,641 across the U.S.
How fast is Lamar County, MS growing?
Population estimates put Lamar County at 67,403 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 25,381 households. Median household income in Lamar County is $70,909, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lamar County scores 35 for gyms and studios (lower middle), #1,664 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lamar County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Lamar County
Screening a site or an acquisition in Lamar County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.