Fitness and classes · Small-town market · Mississippi
Gyms and studios in the Natchez, MS-LA area
How the Natchez, MS-LA area compares with other small-town markets and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #506 of 535 scored small-town markets
#12 of 17 scored small-town markets based in Mississippi
- Listings
- 21
- 5 chain locations (24%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $9.9M
- On memberships, classes and admissions · $479 a household
- Spending per listing
- $473K
- 29% below the U.S.
- Listings per 10k households
- 10.1
- 32% below the U.S.
- Population, 2025
- 54,722
- −0.9% since 2020
See the gyms and studios around any address in the Natchez area
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Natchez area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For gyms and studios, the Natchez area has a Groundwork market score of 19 (low): #506 of 535 scored small-town markets and #12 of 17 scored small-town markets based in Mississippi. That puts it in the bottom quarter of small-town markets.
At $479 per household (51% below the U.S. average), households in the Natchez area spend about $9.9M a year on memberships, classes and admissions. Spread across 21 gyms and studios, that is $473K per location, 29% below the U.S. figure of $662K.
The Natchez area has 21 gyms and studios on map listings as of September 2026. Chain locations make up 24% of them, against 20% across the U.S. That comes to 10.1 for every 10,000 households, 32% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in the Natchez area, since they leave out counts under 3. Population estimates put the population change in the Natchez area from 2020 to 2025 at −0.9%, against +3.1% for the U.S.
How the Natchez area compares
The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Natchez area | Mississippi | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.1 | 11.3 | 14.9 |
| Spending per listing | $473K | $516K | $662K |
| Households per official establishment | n/a | 3,038 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +3.6% | +8.2% |
| Population growth, 2020–2025 | −0.9% | −0.1% | +3.1% |
| Spending per household on memberships, classes and admissions | $479 | $581 | $983 |
| Median household income | $42,104 | $56,447 | $80,734 |
| Groundwork market score | 19 | 30 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 215 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in the Natchez area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Natchez area
- Population, 2025 estimate
- 54,722−0.9% since 2020
- Households
- 20,736
- Median age
- 41.1
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.8
- Land area
- 1,678 sq. mi.
- People per square mile
- 32
- Median household income
- $42,104
- Average household income
- $63,809
- Median home value
- $101,500
- Jobs located here
- 16,813
- Daytime population
- 51,317Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Natchez area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of the Natchez area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Mississippi
Every Mississippi market ranked →The highest-scoring small-town markets in Mississippi for gyms and studios, numbered among those based in Mississippi, with the Natchez area marked.
Top small-town markets in Mississippi
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Picayune, MS | 46 | 35 | 16.0 | $361K | +5.6% | #330 of 535 |
| 2Laurel, MS | 41 | 34 | 10.8 | $495K | −1.5% | #373 of 535 |
| 3Brookhaven, MS | 40 | 15 | 11.4 | $483K | +0.5% | #385 of 535 |
| 4Oxford, MS | 35 | 39 | 16.2 | $418K | +5.3% | #439 of 535 |
| 5Tupelo, MS | 34 | 78 | 15.1 | $408K | +0.8% | #445 of 535 |
| 6Starkville, MS | 31 | 31 | 12.0 | $457K | +0.8% | #459 of 535 |
| 7Clarksdale, MS | 30 | 5 | 5.9 | $667K | −6.5% | #467 of 535 |
| 8Greenville, MS | 30 | 12 | 7.0 | $662K | −9.4% | #468 of 535 |
| 9Meridian, MS | 25 | 37 | 10.7 | $485K | −3.2% | #492 of 535 |
| 10Vicksburg, MS | 24 | 24 | 14.3 | $457K | −6.3% | #496 of 535 |
| 12Natchez, MS-LA | 19 | 21 | 10.1 | $473K | −0.9% | #506 of 535 |
Other business types in the Natchez area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes19
- Gyms16
- Yoga, Pilates and fitness studios19
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in the Natchez, MS-LA area?
Map listings as of September 2026 show 21 gyms and studios in the Natchez area. 5 of them (24%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in the Natchez area: counts under 3 are left out.
How much do households in the Natchez, MS-LA area spend on memberships, classes and admissions?
About $9.9M a year, or $479 per household. That is 51% below the U.S. average (an index of 49, where 100 is the U.S. average). Spread across the 21 gyms and studios on map listings, it comes to $473K per location. It is estimated from the incomes of the 20,736 households in the Natchez area and national spending patterns by income.
How does the Natchez, MS-LA area compare with the U.S. for gyms and studios?
The Natchez area has 10.1 gyms and studios per 10,000 households, 32% below the U.S. rate of 14.9. Spending per location is $473K, 29% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, the Natchez area would have about 15, against 21 on map listings.
How fast is the Natchez, MS-LA area growing?
Population estimates put the Natchez area at 54,722 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 20,736 households. The median household income in the Natchez area is $42,104 a year, 48% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Natchez area scores 19 for gyms and studios (low), #506 of 535 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Natchez area. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in the Natchez area
Screening a site or an acquisition in the Natchez area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Natchez area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.