Groundwork

Fitness and classes · County · Mississippi

Gyms and studios in Jackson County, MS

Competitor counts, household spending and official business counts for gyms and studios in Jackson County, MS, set against other counties and the U.S.

Groundwork market score · out of 100

Score 45 out of 100: Lower middle

Ranked #1,324 of 2,088 scored counties
#9 of 50 scored counties in Mississippi

Listings
75
12 chain locations (16%)
Official establishments
16
−23.8% since 2019
Household spending a year
$37.6M
On memberships, classes and admissions · $653 a household
Spending per listing
$502K
24% below the U.S.
Listings per 10k households
13.0
13% below the U.S.
Population, 2025
147,666
+3.0% since 2020

See the gyms and studios around any address in Jackson County

The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 75 gyms and studios in Jackson County. Of those, 12 are chain locations, or 16%, against 20% across the U.S. That is 13.0 per 10,000 households, 13% below the U.S. rate of 14.9.

Household spending on memberships, classes and admissions in Jackson County comes to about $37.6M a year: $653 per household, 34% below the U.S. average. That works out to $502K per location, 24% below the U.S. figure of $662K.

The official count of businesses with payroll classed as fitness centers and recreation instruction in Jackson County was 16 in 2023, down 23.8% from 2019. That is one for every 3,603 households, against one for every 1,641 across the U.S.

Population estimates show Jackson County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). For gyms and studios, Jackson County has a Groundwork market score of 45 (lower middle): #1,324 of 2,088 scored counties and #9 of 50 scored counties in Mississippi.

How Jackson County compares

The same measures for Mississippi and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms, studios and classes in Jackson County, MS compared with Mississippi and the U.S.
MeasureJackson CountyMississippiU.S.
Listings per 10k households13.011.314.9
Spending per listing$502K$516K$662K
Households per official establishment3,6033,0381,641
Official establishment growth, 2019–2023−23.8%+3.6%+8.2%
Population growth, 2020–2025+3.0%−0.1%+3.1%
Spending per household on memberships, classes and admissions$653$581$983
Median household income$66,201$56,447$80,734
Groundwork market score4530

Official counts and lending

Businesses

Official establishments, 2019 to 2023
21 → 16−23.8% over the period
Employees, 2023
220
Annual payroll, 2023
$3.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
7512 chain locations
Listings at the U.S. rate for this spending
57The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness centers and recreation instruction in Jackson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Jackson County

Population, 2025 estimate
147,666+3.0% since 2020
Households
57,647
Median age
40.5
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
723 sq. mi.
People per square mile
201
Median household income
$66,201+28.2% vs. 2015–2019, before inflation
Average household income
$88,071
Median home value
$193,100
Jobs located here
50,214
Daytime population
136,355Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jackson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.

Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.

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Gyms, studios and classes across Mississippi

Every Mississippi market ranked →

The highest-scoring counties in Mississippi for gyms and studios, numbered among those based in Mississippi, with Jackson County marked.

Top counties in Mississippi

Counties in Mississippi ranked for gyms and studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1DeSoto County, MS667310.3$757K+6.3%#383 of 2,088
2Marshall County, MS6553.8$1.4M+2.6%#392 of 2,088
3Itawamba County, MS5766.2$911K+1.3%#708 of 2,088
4Tate County, MS5787.3$828K+2.1%#710 of 2,088
5Pontotoc County, MS5486.8$778K+2.9%#843 of 2,088
6Marion County, MS4955.5$851K−1.5%#1,080 of 2,088
7Panola County, MS4675.7$887K−1.4%#1,238 of 2,088
8Leake County, MS4556.7$712K+1.9%#1,288 of 2,088
9Jackson County, MS457513.0$502K+3.0%#1,324 of 2,088
10Hancock County, MS452713.3$493K+1.6%#1,326 of 2,088

Other business types in Jackson County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms and studios are in Jackson County, MS?

There are 75 gyms and studios on map listings in Jackson County as of September 2026. 12 of them (16%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 16 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 23.8% from 2019.

How much do households in Jackson County, MS spend on memberships, classes and admissions?

About $37.6M a year, or $653 per household. That is 34% below the U.S. average (an index of 66, where 100 is the U.S. average). Spread across the 75 gyms and studios on map listings, it comes to $502K per location. It is estimated from the incomes of the 57,647 households in Jackson County and national spending patterns by income.

How does Jackson County, MS compare with the U.S. for gyms and studios?

Jackson County has 13.0 gyms and studios per 10,000 households, 13% below the U.S. rate of 14.9. Spending per location is $502K, 24% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Jackson County would have about 57, against 75 on map listings. There is one business with payroll in the industry for every 3,603 households, against one for every 1,641 across the U.S. The official count fell 23.8% from 2019 to 2023, against +8.2% for the U.S.

How fast is Jackson County, MS growing?

Population estimates put Jackson County at 147,666 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 57,647 households. Median household income in Jackson County is $66,201, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jackson County scores 45 for gyms and studios (lower middle), #1,324 of 2,088 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jackson County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms and studios · All 56 business types in Jackson County

Screening a site or an acquisition in Jackson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.