Groundwork

Fitness and classes · County · New Mexico

Yoga, Pilates and fitness studios in Eddy County, NM

The yoga, Pilates and fitness studios in Eddy County, NM, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
6
All fitness and recreational sports centers
Household spending a year
$24.9M
On memberships, classes and admissions · $1,053 a household
Spending per listing
$8.3M
Twice the U.S.
Listings per 10k households
1.3
46% below the U.S.
Population, 2025
62,509
+0.3% since 2020

See the yoga, Pilates and fitness studios around any address in Eddy County

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3 yoga, Pilates and fitness studios in Eddy County. Per 10,000 households, that is 1.3, 46% below the U.S. rate of 2.4.

Household spending on memberships, classes and admissions in Eddy County comes to about $24.9M a year: $1,053 per household, 7% above the U.S. average. Spread across 3 yoga, Pilates and fitness studios, that is $8.3M per studio, twice the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in Eddy County in 2023. That is one for every 3,937 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

Between 2020 and 2025, the population of Eddy County grew 0.3%, slower than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, Eddy County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Eddy County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Eddy County, NM compared with New Mexico and the U.S.
MeasureEddy CountyNew MexicoU.S.
Listings per 10k households1.32.22.4
Spending per listing$8.3M$4.2M$4.1M
Households per official establishment (all fitness and recreational sports centers)3,9374,1663,109
Official establishment growth, 2019–2023n/a+2.0%+5.8%
Population growth, 2020–2025+0.3%+0.3%+3.1%
Spending per household on memberships, classes and admissions$1,053$919$983
Median household income$78,426$64,059$80,734
Groundwork market scoreNot scored48

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 6All fitness and recreational sports centers
Employees, 2023
35
Annual payroll, 2023
$794K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Eddy County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in Eddy County

Population, 2025 estimate
62,509+0.3% since 2020
Households
23,620
Median age
36.6
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
4,176 sq. mi.
People per square mile
15
Median household income
$78,426+20.1% vs. 2015–2019, before inflation
Average household income
$96,979
Median home value
$212,600
Jobs located here
30,860
Daytime population
65,233Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Eddy County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.

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Yoga, Pilates and fitness studios across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for yoga, Pilates and fitness studios, numbered among those based in New Mexico, with Eddy County marked.

Top counties in New Mexico

Counties in New Mexico ranked for yoga, Pilates and fitness studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM8871.2$9.2M+6.9%#4 of 777
2Doña Ana County, NM73111.3$6.1M+4.1%#62 of 777
3San Juan County, NM6451.2$6.8M−0.9%#154 of 777
4Santa Fe County, NM42375.2$2.2M+1.2%#538 of 777
5Bernalillo County, NM41873.0$3.2M−1.4%#544 of 777
6Taos County, NM2985.1$1.7M+0.3%#707 of 777
Eddy County, NMNot scored31.3$8.3M+0.3%

Other business types in Eddy County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in Eddy County, NM?

There are 3 yoga, Pilates and fitness studios on map listings in Eddy County as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in Eddy County, NM spend on memberships, classes and admissions?

About $24.9M a year, or $1,053 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $8.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 23,620 households in Eddy County and national spending patterns by income.

How does Eddy County, NM compare with the U.S. for yoga, Pilates and fitness studios?

Eddy County has 1.3 yoga, Pilates and fitness studios per 10,000 households, 46% below the U.S. rate of 2.4. Spending per studio is $8.3M, twice the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Eddy County would have about 6, against 3 on map listings. There is one business with payroll in the industry for every 3,937 households, against one for every 3,109 across the U.S.

How fast is Eddy County, NM growing?

Population estimates put Eddy County at 62,509 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income in Eddy County is $78,426, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Eddy County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Eddy County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Eddy County

Screening a site or an acquisition in Eddy County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Eddy County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.