Fitness and classes · County · New Mexico
Yoga, Pilates and fitness studios in San Juan County, NM
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in San Juan County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #154 of 777 scored counties
#3 of 6 scored counties in New Mexico
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 8
- All fitness and recreational sports centers
- Household spending a year
- $33.9M
- On memberships, classes and admissions · $811 a household
- Spending per listing
- $6.8M
- 67% above the U.S.
- Listings per 10k households
- 1.2
- 50% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the yoga, Pilates and fitness studios around any address in San Juan County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $811 per household (17% below the U.S. average), households in San Juan County spend about $33.9M a year on memberships, classes and admissions. Spread across 5 yoga, Pilates and fitness studios, that is $6.8M per studio, 67% above the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
San Juan County has 5 yoga, Pilates and fitness studios on map listings as of September 2026. One of them (20%) is a chain location, against 18% across the U.S. Per 10,000 households, that is 1.2, 50% below the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in San Juan County was 8 in 2023. That is one for every 5,217 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 1 SBA-backed loan worth $55K has gone to businesses classed as fitness and recreational sports centers in San Juan County.
Between 2020 and 2025, the population of San Juan County declined 0.9%, against +3.1% for the U.S. San Juan County scores 64 (upper middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #154 of 777 scored counties and #3 of 6 scored counties in New Mexico. That puts it in the top quarter of counties.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 2.2 | 2.4 |
| Spending per listing | $6.8M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 5,217 | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $811 | $919 | $983 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 64 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8All fitness and recreational sports centers
- Employees, 2023
- 109
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $55K
SBA-backed loans to businesses classed as fitness and recreational sports centers in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for yoga, Pilates and fitness studios, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 7 | 1.2 | $9.2M | +6.9% | #4 of 777 |
| 2Doña Ana County, NM | 73 | 11 | 1.3 | $6.1M | +4.1% | #62 of 777 |
| 3San Juan County, NM | 64 | 5 | 1.2 | $6.8M | −0.9% | #154 of 777 |
| 4Santa Fe County, NM | 42 | 37 | 5.2 | $2.2M | +1.2% | #538 of 777 |
| 5Bernalillo County, NM | 41 | 87 | 3.0 | $3.2M | −1.4% | #544 of 777 |
| 6Taos County, NM | 29 | 8 | 5.1 | $1.7M | +0.3% | #707 of 777 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes47
- Gyms45
- Yoga, Pilates and fitness studios64
- Martial arts and dance studios62
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in San Juan County, NM?
Map listings as of September 2026 show 5 yoga, Pilates and fitness studios in San Juan County. One of them (20%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 8 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in San Juan County, NM spend on memberships, classes and admissions?
About $33.9M a year, or $811 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 5 yoga, Pilates and fitness studios on map listings, it comes to $6.8M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for yoga, Pilates and fitness studios?
San Juan County has 1.2 yoga, Pilates and fitness studios per 10,000 households, 50% below the U.S. rate of 2.4. Spending per studio is $6.8M, 67% above the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, San Juan County would have about 8, against 5 on map listings. There is one business with payroll in the industry for every 5,217 households, against one for every 3,109 across the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 64 for yoga, Pilates and fitness studios (upper middle), #154 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.