Fitness and classes · Metro area · New Mexico
Yoga, Pilates and fitness studios in the Santa Fe, NM metro area
How the Santa Fe, NM metro area compares with other metro areas and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #284 of 347 scored metro areas
#4 of 4 scored metro areas based in New Mexico
- Listings
- 37
- 1 chain location (3%)
- Official establishments
- 21
- All fitness and recreational sports centers · −8.7% since 2019
- Household spending a year
- $81.2M
- On memberships, classes and admissions · $1,147 a household
- Spending per listing
- $2.2M
- 46% below the U.S.
- Listings per 10k households
- 5.2
- 2.2 times the U.S.
- Population, 2025
- 156,907
- +1.2% since 2020
See the yoga, Pilates and fitness studios around any address in the Santa Fe metro area
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For yoga, Pilates and fitness studios, the Santa Fe metro area has a Groundwork market score of 38 (lower middle): #284 of 347 scored metro areas and #4 of 4 scored metro areas based in New Mexico. That puts it in the bottom quarter of metro areas.
Map listings as of September 2026 show 37 yoga, Pilates and fitness studios in the Santa Fe metro area. One of them (3%) is a chain location, against 18% across the U.S. That is 5.2 per 10,000 households, 2.2 times the U.S. rate of 2.4.
Households in the Santa Fe metro area spend about $81.2M a year on memberships, classes and admissions, or $1,147 per household, 17% above the U.S. average. Spread across 37 yoga, Pilates and fitness studios, that is $2.2M per studio, 46% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in the Santa Fe metro area in 2023, down 8.7% from 2019. That is one for every 3,370 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Population estimates show the Santa Fe metro area grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Santa Fe metro area compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Santa Fe metro area | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.2 | 2.2 | 2.4 |
| Spending per listing | $2.2M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,370 | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | −8.7% | +2.0% | +5.8% |
| Population growth, 2020–2025 | +1.2% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,147 | $919 | $983 |
| Median household income | $79,071 | $64,059 | $80,734 |
| Groundwork market score | 38 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21All fitness and recreational sports centers · −8.7% over the period
- Employees, 2023
- 165
- Annual payroll, 2023
- $4.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 371 chain location
- Listings at the U.S. rate for this spending
- 20The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in the Santa Fe metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in the Santa Fe metro area
- Population, 2025 estimate
- 156,907+1.2% since 2020
- Households
- 70,767
- Median age
- 48.5
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 1,910 sq. mi.
- People per square mile
- 82
- Median household income
- $79,071+29.2% vs. 2015–2019, before inflation
- Average household income
- $111,955
- Median home value
- $446,300
- Jobs located here
- 64,012
- Daytime population
- 157,387Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Santa Fe metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across New Mexico
Every New Mexico market ranked →The highest-scoring metro areas in New Mexico for yoga, Pilates and fitness studios, numbered among those based in New Mexico, with the Santa Fe metro area marked.
Top metro areas in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Las Cruces, NM | 74 | 11 | 1.3 | $6.1M | +4.1% | #21 of 347 |
| 2Farmington, NM | 64 | 5 | 1.2 | $6.8M | −0.9% | #56 of 347 |
| 3Albuquerque, NM | 48 | 96 | 2.6 | $3.9M | +0.8% | #187 of 347 |
| 4Santa Fe, NM | 38 | 37 | 5.2 | $2.2M | +1.2% | #284 of 347 |
Other business types in the Santa Fe metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes51
- Gyms69
- Yoga, Pilates and fitness studios38
- Martial arts and dance studios46
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in the Santa Fe, NM metro area?
There are 37 yoga, Pilates and fitness studios on map listings in the Santa Fe metro area as of September 2026. One of them (3%) is a chain location. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 21 businesses with payroll classed as fitness and recreational sports centers in 2023, down 8.7% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in the Santa Fe, NM metro area spend on memberships, classes and admissions?
About $81.2M a year, or $1,147 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 37 yoga, Pilates and fitness studios on map listings, it comes to $2.2M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 70,767 households in the Santa Fe metro area and national spending patterns by income.
How does the Santa Fe, NM metro area compare with the U.S. for yoga, Pilates and fitness studios?
The Santa Fe metro area has 5.2 yoga, Pilates and fitness studios per 10,000 households, 2.2 times the U.S. rate of 2.4. Spending per studio is $2.2M, 46% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, the Santa Fe metro area would have about 20, against 37 on map listings. There is one business with payroll in the industry for every 3,370 households, against one for every 3,109 across the U.S. The official count fell 8.7% from 2019 to 2023, against +5.8% for the U.S.
How fast is the Santa Fe, NM metro area growing?
Population estimates put the Santa Fe metro area at 156,907 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 70,767 households. Median household income in the Santa Fe metro area is $79,071, 2% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Santa Fe metro area scores 38 for yoga, Pilates and fitness studios (lower middle), #284 of 347 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Santa Fe metro area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Santa Fe metro area
Screening a site or an acquisition in the Santa Fe metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Santa Fe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.