Fitness and classes · County · New Mexico
Yoga, Pilates and fitness studios in Otero County, NM
The yoga, Pilates and fitness studios in Otero County, NM, the household spending behind them and how the market ranks against other counties.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- 4
- All fitness and recreational sports centers
- Household spending a year
- $18.9M
- On memberships, classes and admissions · $774 a household
- Spending per listing
- $6.3M
- 55% above the U.S.
- Listings per 10k households
- 1.2
- 50% below the U.S.
- Population, 2025
- 70,368
- +3.7% since 2020
See the yoga, Pilates and fitness studios around any address in Otero County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 3 yoga, Pilates and fitness studios in Otero County. Per 10,000 households, that is 1.2, 50% below the U.S. rate of 2.4.
At $774 per household (21% below the U.S. average), households in Otero County spend about $18.9M a year on memberships, classes and admissions. Spread across 3 yoga, Pilates and fitness studios, that is $6.3M per studio, 55% above the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Otero County was 4 in 2023. That is one for every 6,120 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
Population estimates put the population change in Otero County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). With 3 yoga, Pilates and fitness studios on map listings, Otero County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Otero County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otero County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.2 | 2.2 | 2.4 |
| Spending per listing | $6.3M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 6,120 | 4,166 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +2.0% | +5.8% |
| Population growth, 2020–2025 | +3.7% | +0.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $774 | $919 | $983 |
| Median household income | $55,876 | $64,059 | $80,734 |
| Groundwork market score | Not scored | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4All fitness and recreational sports centers
- Employees, 2023
- 20
- Annual payroll, 2023
- $474K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Otero County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Otero County
- Population, 2025 estimate
- 70,368+3.7% since 2020
- Households
- 24,480
- Median age
- 38.8
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 6,613 sq. mi.
- People per square mile
- 10
- Median household income
- $55,876+33.1% vs. 2015–2019, before inflation
- Average household income
- $74,572
- Median home value
- $162,700
- Jobs located here
- 16,220
- Daytime population
- 63,281Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otero County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for yoga, Pilates and fitness studios, numbered among those based in New Mexico, with Otero County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 88 | 7 | 1.2 | $9.2M | +6.9% | #4 of 777 |
| 2Doña Ana County, NM | 73 | 11 | 1.3 | $6.1M | +4.1% | #62 of 777 |
| 3San Juan County, NM | 64 | 5 | 1.2 | $6.8M | −0.9% | #154 of 777 |
| 4Santa Fe County, NM | 42 | 37 | 5.2 | $2.2M | +1.2% | #538 of 777 |
| 5Bernalillo County, NM | 41 | 87 | 3.0 | $3.2M | −1.4% | #544 of 777 |
| 6Taos County, NM | 29 | 8 | 5.1 | $1.7M | +0.3% | #707 of 777 |
| Otero County, NM | Not scored | 3 | 1.2 | $6.3M | +3.7% |
Other business types in Otero County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes77
- Gyms73
- Yoga, Pilates and fitness studios
- Martial arts and dance studios73
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Otero County, NM?
Otero County has 3 yoga, Pilates and fitness studios on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Otero County, NM spend on memberships, classes and admissions?
About $18.9M a year, or $774 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 3 yoga, Pilates and fitness studios on map listings, it comes to $6.3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 24,480 households in Otero County and national spending patterns by income.
How does Otero County, NM compare with the U.S. for yoga, Pilates and fitness studios?
Otero County has 1.2 yoga, Pilates and fitness studios per 10,000 households, 50% below the U.S. rate of 2.4. Spending per studio is $6.3M, 55% above the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Otero County would have about 5, against 3 on map listings. There is one business with payroll in the industry for every 6,120 households, against one for every 3,109 across the U.S.
How fast is Otero County, NM growing?
Population estimates put Otero County at 70,368 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 24,480 households. Median household income in Otero County is $55,876, 31% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otero County has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otero County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Otero County
Screening a site or an acquisition in Otero County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otero County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.