Groundwork

Market rankings · New Hampshire

Martial arts and dance studios in New Hampshire

Markets across New Hampshire ranked by the Groundwork market score for martial arts and dance studios, with competitor counts and household spending for each.

Listings
418
21 chain locations (5%)
Official establishments
225
+0.5% since 2019
Household spending a year
$626.6M
On memberships, classes and admissions
Listings per 10k households
7.5
53% above the U.S.
Spending per listing
$1.5M
26% below the U.S.
Rank among states
#48 of 51
Market score 31 · Lower middle

A site report maps the martial arts and dance studios on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 418 martial arts and dance studios in New Hampshire. 21 of them (5%) are chain locations, against 7% across the U.S. That is 7.5 per 10,000 households, 53% above the U.S. rate of 4.9.

At $1,127 per household (15% above the U.S. average), households in New Hampshire spend about $626.6M a year on memberships, classes and admissions. That works out to $1.5M per studio, 26% below the U.S. figure of $2M. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade.

The official count of businesses with payroll classed as sports, recreation and fine arts instruction in New Hampshire was 225 in 2023, up 0.5% from 2019. That is one for every 2,470 households, against one for every 3,473 across the U.S. Across the U.S., the count rose 11.1% over the same years. Since fiscal 2022, 17 SBA-backed loans worth $3.9M have gone to businesses classed as sports, recreation and fine arts instruction in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #48 for martial arts and dance studios, with a Groundwork market score of 31 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (47). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (62).

Every market in New Hampshire for martial arts and dance studios

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for martial arts and dance studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH471,4087.3$1.9M+2.3%#224 of 387
1Manchester-Nashua, NH411207.1$1.7M+2.5%#278 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for martial arts and dance studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Keene, NH62165.2$1.7M+2.3%#105 of 378
2Lebanon-Claremont, NH-VT50495.3$1.8M+1.5%#189 of 378
3Concord, NH48416.7$1.6M+2.6%#211 of 378
4Laconia, NH45197.2$1.4M+2.1%#229 of 378

Counties

Counties in New Hampshire, ranked for martial arts and dance studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH6463.6$2.5M+2.1%#282 of 1,334
2Cheshire County, NH58165.2$1.7M+2.3%#455 of 1,334
3Carroll County, NH53125.5$1.8M+5.0%#592 of 1,334
4Hillsborough County, NH461207.1$1.7M+2.5%#793 of 1,334
5Merrimack County, NH42416.7$1.6M+2.6%#896 of 1,334
6Rockingham County, NH411209.4$1.4M+3.0%#920 of 1,334
7Strafford County, NH41489.2$1.1M+3.0%#929 of 1,334
8Belknap County, NH40197.2$1.4M+2.1%#947 of 1,334
9Grafton County, NH32328.6$1.2M+2.2%#1,118 of 1,334
Coos County, NHNot scored42.9$2.3M+0.4%

Markets with fewer than 5 martial arts and dance studios on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many martial arts and dance studios are in New Hampshire?

New Hampshire has 418 martial arts and dance studios on map listings as of September 2026. 21 of them (5%) are chain locations. The listings count martial arts and dance studios. Official counts show 225 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 0.5% from 2019.

How much do households in New Hampshire spend on memberships, classes and admissions?

About $626.6M a year, or $1,127 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 418 martial arts and dance studios on map listings, it comes to $1.5M per studio. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for martial arts and dance studios?

New Hampshire has 7.5 martial arts and dance studios per 10,000 households, 53% above the U.S. rate of 4.9. Spending per studio is $1.5M, 26% below the U.S. figure of $2M. At the national ratio of martial arts and dance studios to household spending, New Hampshire would have about 311, against 418 on map listings. There is one business with payroll in the industry for every 2,470 households, against one for every 3,473 across the U.S. The official count rose 0.5% from 2019 to 2023, against +11.1% for the U.S.

Which market in New Hampshire has the highest market score for martial arts and dance studios?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 47 (lower middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 62 (upper middle). Among 9 scored counties in New Hampshire, Sullivan County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 31 for martial arts and dance studios (lower middle), #48 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Martial arts and dance studios in other states

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Top markets for martial arts and dance studios across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.