Fitness and classes · County · New Hampshire
Yoga, Pilates and fitness studios in Strafford County, NH
The yoga, Pilates and fitness studios in Strafford County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #428 of 777 scored counties
#1 of 8 scored counties in New Hampshire
- Listings
- 18
- 0 chain locations (0%)
- Official establishments
- 17
- All fitness and recreational sports centers
- Household spending a year
- $53.9M
- On memberships, classes and admissions · $1,035 a household
- Spending per listing
- $3M
- 26% below the U.S.
- Listings per 10k households
- 3.5
- 46% above the U.S.
- Population, 2025
- 135,043
- +3.0% since 2020
See the yoga, Pilates and fitness studios around any address in Strafford County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 18 yoga, Pilates and fitness studios in Strafford County. None of them are chain locations, against 18% across the U.S. Per 10,000 households, that is 3.5, 46% above the U.S. rate of 2.4.
Household spending on memberships, classes and admissions in Strafford County comes to about $53.9M a year: $1,035 per household, 5% above the U.S. average. That works out to $3M per studio, 26% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Strafford County was 17 in 2023. That is one for every 3,064 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 1 SBA-backed loan worth $769K has gone to businesses classed as fitness and recreational sports centers in Strafford County.
Population estimates put the population change in Strafford County from 2020 to 2025 at +3.0%, in step with the U.S. (+3.1%). Strafford County scores 48 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #428 of 777 scored counties and #1 of 8 scored counties in New Hampshire.
How Strafford County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Strafford County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 5.0 | 2.4 |
| Spending per listing | $3M | $2.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 3,064 | 1,904 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +7.8% | +5.8% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,035 | $1,127 | $983 |
| Median household income | $88,570 | $99,031 | $80,734 |
| Groundwork market score | 48 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 17All fitness and recreational sports centers
- Employees, 2023
- 366
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 180 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $769K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Strafford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Strafford County
- Population, 2025 estimate
- 135,043+3.0% since 2020
- Households
- 52,080
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 368 sq. mi.
- People per square mile
- 361
- Median household income
- $88,570+21.4% vs. 2015–2019, before inflation
- Average household income
- $114,189
- Median home value
- $362,800
- Jobs located here
- 49,807
- Daytime population
- 117,713Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Strafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for yoga, Pilates and fitness studios, numbered among those based in New Hampshire, with Strafford County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 48 | 18 | 3.5 | $3M | +3.0% | #428 of 777 |
| 2Cheshire County, NH | 47 | 11 | 3.6 | $2.5M | +2.3% | #452 of 777 |
| 3Hillsborough County, NH | 39 | 66 | 3.9 | $3M | +2.5% | #573 of 777 |
| 4Merrimack County, NH | 35 | 31 | 5.1 | $2.1M | +2.6% | #635 of 777 |
| 5Belknap County, NH | 34 | 10 | 3.8 | $2.7M | +2.1% | #644 of 777 |
| 6Rockingham County, NH | 32 | 105 | 8.2 | $1.6M | +3.0% | #668 of 777 |
| 7Carroll County, NH | 31 | 12 | 5.5 | $1.8M | +5.0% | #685 of 777 |
| 8Grafton County, NH | 28 | 20 | 5.4 | $1.9M | +2.2% | #717 of 777 |
Other business types in Strafford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes46
- Gyms66
- Yoga, Pilates and fitness studios48
- Martial arts and dance studios41
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Strafford County, NH?
There are 18 yoga, Pilates and fitness studios on map listings in Strafford County as of September 2026. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 17 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Strafford County, NH spend on memberships, classes and admissions?
About $53.9M a year, or $1,035 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 18 yoga, Pilates and fitness studios on map listings, it comes to $3M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 52,080 households in Strafford County and national spending patterns by income.
How does Strafford County, NH compare with the U.S. for yoga, Pilates and fitness studios?
Strafford County has 3.5 yoga, Pilates and fitness studios per 10,000 households, 46% above the U.S. rate of 2.4. Spending per studio is $3M, 26% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Strafford County would have about 13, against 18 on map listings. There is one business with payroll in the industry for every 3,064 households, against one for every 3,109 across the U.S.
How fast is Strafford County, NH growing?
Population estimates put Strafford County at 135,043 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 52,080 households. Median household income in Strafford County is $88,570, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Strafford County scores 48 for yoga, Pilates and fitness studios (lower middle), #428 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Strafford County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Strafford County
Screening a site or an acquisition in Strafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.