Fitness and classes · County · New Hampshire
Yoga, Pilates and fitness studios in Cheshire County, NH
How Cheshire County, NH compares with other counties and the U.S. for yoga, Pilates and fitness studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #452 of 777 scored counties
#2 of 8 scored counties in New Hampshire
- Listings
- 11
- 0 chain locations (0%)
- Official establishments
- 7
- All fitness and recreational sports centers
- Household spending a year
- $28M
- On memberships, classes and admissions · $914 a household
- Spending per listing
- $2.5M
- 37% below the U.S.
- Listings per 10k households
- 3.6
- 50% above the U.S.
- Population, 2025
- 78,269
- +2.3% since 2020
See the yoga, Pilates and fitness studios around any address in Cheshire County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Cheshire County spend about $28M a year on memberships, classes and admissions, or $914 per household, 7% below the U.S. average. That works out to $2.5M per studio, 37% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 11 yoga, Pilates and fitness studios on map listings in Cheshire County as of September 2026. None of them are chain locations, against 18% across the U.S. That is 3.6 per 10,000 households, 50% above the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in Cheshire County was 7 in 2023. That is one for every 4,374 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 3 SBA-backed loans worth $218K have gone to businesses classed as fitness and recreational sports centers in Cheshire County.
Between 2020 and 2025, the population of Cheshire County grew 2.3%, slower than the U.S. (+3.1%). Cheshire County scores 47 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #452 of 777 scored counties and #2 of 8 scored counties in New Hampshire.
How Cheshire County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cheshire County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 5.0 | 2.4 |
| Spending per listing | $2.5M | $2.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 4,374 | 1,904 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +7.8% | +5.8% |
| Population growth, 2020–2025 | +2.3% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $914 | $1,127 | $983 |
| Median household income | $83,329 | $99,031 | $80,734 |
| Groundwork market score | 47 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7 → 7All fitness and recreational sports centers
- Employees, 2023
- 185
- Annual payroll, 2023
- $2.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 110 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $218K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Cheshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Cheshire County
- Population, 2025 estimate
- 78,269+2.3% since 2020
- Households
- 30,620
- Median age
- 44.4
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 707 sq. mi.
- People per square mile
- 109
- Median household income
- $83,329+28.7% vs. 2015–2019, before inflation
- Average household income
- $105,430
- Median home value
- $280,100
- Jobs located here
- 32,125
- Daytime population
- 72,018Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cheshire County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for yoga, Pilates and fitness studios, numbered among those based in New Hampshire, with Cheshire County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 48 | 18 | 3.5 | $3M | +3.0% | #428 of 777 |
| 2Cheshire County, NH | 47 | 11 | 3.6 | $2.5M | +2.3% | #452 of 777 |
| 3Hillsborough County, NH | 39 | 66 | 3.9 | $3M | +2.5% | #573 of 777 |
| 4Merrimack County, NH | 35 | 31 | 5.1 | $2.1M | +2.6% | #635 of 777 |
| 5Belknap County, NH | 34 | 10 | 3.8 | $2.7M | +2.1% | #644 of 777 |
| 6Rockingham County, NH | 32 | 105 | 8.2 | $1.6M | +3.0% | #668 of 777 |
| 7Carroll County, NH | 31 | 12 | 5.5 | $1.8M | +5.0% | #685 of 777 |
| 8Grafton County, NH | 28 | 20 | 5.4 | $1.9M | +2.2% | #717 of 777 |
Other business types in Cheshire County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes58
- Gyms73
- Yoga, Pilates and fitness studios47
- Martial arts and dance studios58
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Cheshire County, NH?
As of September 2026, map listings count 11 yoga, Pilates and fitness studios in Cheshire County. None of them are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 7 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Cheshire County, NH spend on memberships, classes and admissions?
About $28M a year, or $914 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 11 yoga, Pilates and fitness studios on map listings, it comes to $2.5M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 30,620 households in Cheshire County and national spending patterns by income.
How does Cheshire County, NH compare with the U.S. for yoga, Pilates and fitness studios?
Cheshire County has 3.6 yoga, Pilates and fitness studios per 10,000 households, 50% above the U.S. rate of 2.4. Spending per studio is $2.5M, 37% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Cheshire County would have about 7, against 11 on map listings. There is one business with payroll in the industry for every 4,374 households, against one for every 3,109 across the U.S.
How fast is Cheshire County, NH growing?
Population estimates put Cheshire County at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. The median household income in Cheshire County is $83,329 a year, 3% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cheshire County scores 47 for yoga, Pilates and fitness studios (lower middle), #452 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cheshire County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Cheshire County
Screening a site or an acquisition in Cheshire County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.