Groundwork

Market rankings · New Hampshire

Gyms in New Hampshire

Every metro area, small-town market and county in New Hampshire, ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.

Listings
548
124 chain locations (23%)
Official establishments
292
All fitness and recreational sports centers · +7.8% since 2019
Household spending a year
$626.6M
On memberships, classes and admissions
Listings per 10k households
9.9
30% above the U.S.
Spending per listing
$1.1M
12% below the U.S.
Rank among states
#44 of 51
Market score 38 · Lower middle

A site report maps the gyms on map listings around any address in New Hampshire by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 548 gyms on map listings in New Hampshire as of September 2026. Chain locations make up 23% of them, against 28% across the U.S. Per 10,000 households, that is 9.9, 30% above the U.S. rate of 7.6.

At $1,127 per household (15% above the U.S. average), households in New Hampshire spend about $626.6M a year on memberships, classes and admissions. Spread across 548 gyms, that is $1.1M per gym, 12% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.

In 2023, official counts showed 292 businesses with payroll in New Hampshire classed as fitness and recreational sports centers, up 7.8% from 2019. That is one for every 1,904 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 55 SBA-backed loans worth $19.8M have gone to businesses classed as fitness and recreational sports centers in New Hampshire.

Among the 50 states and DC, New Hampshire ranks #44 for gyms, with a Groundwork market score of 38 (lower middle). Of the 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest (55). Of the 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest (77).

Every market in New Hampshire for gyms

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Numbered by Groundwork market score among the markets based in New Hampshire, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching New Hampshire, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Boston-Cambridge-Newton, MA-NH551,8979.8$1.4M+2.3%#139 of 387
1Manchester-Nashua, NH481649.7$1.2M+2.5%#210 of 387

Small-town markets

Small-town markets reaching New Hampshire, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Keene, NH77175.6$1.6M+2.3%#21 of 506
2Lebanon-Claremont, NH-VT62687.4$1.3M+1.5%#126 of 506
3Concord, NH497011.5$923K+2.6%#272 of 506
4Laconia, NH443111.8$864K+2.1%#326 of 506

Counties

Counties in New Hampshire, ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH7684.8$1.9M+2.1%#120 of 1,792
2Cheshire County, NH73175.6$1.6M+2.3%#166 of 1,792
3Strafford County, NH66377.1$1.5M+3.0%#318 of 1,792
4Carroll County, NH61146.4$1.5M+5.0%#485 of 1,792
5Hillsborough County, NH521649.7$1.2M+2.5%#837 of 1,792
6Rockingham County, NH5014911.7$1.1M+3.0%#917 of 1,792
7Merrimack County, NH447011.5$923K+2.6%#1,140 of 1,792
8Belknap County, NH393111.8$864K+2.1%#1,274 of 1,792
9Grafton County, NH364512.1$858K+2.2%#1,355 of 1,792
10Coos County, NH29139.3$715K+0.4%#1,518 of 1,792

Questions

How many gyms are in New Hampshire?

As of September 2026, map listings count 548 gyms in New Hampshire. 124 of them (23%) are chain locations. The listings count gyms and fitness centers. Official counts show 292 businesses with payroll classed as fitness and recreational sports centers in 2023, up 7.8% from 2019. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.

How much do households in New Hampshire spend on memberships, classes and admissions?

About $626.6M a year, or $1,127 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). Spread across the 548 gyms on map listings, it comes to $1.1M per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 555,822 households in New Hampshire and national spending patterns by income.

How does New Hampshire compare with the U.S. for gyms?

New Hampshire has 9.9 gyms per 10,000 households, 30% above the U.S. rate of 7.6. Spending per gym is $1.1M, 12% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, New Hampshire would have about 482, against 548 on map listings. There is one business with payroll in the industry for every 1,904 households, against one for every 3,109 across the U.S. The official count rose 7.8% from 2019 to 2023, against +5.8% for the U.S.

Which market in New Hampshire has the highest market score for gyms?

Among 2 scored metro areas in or partly in New Hampshire, the Boston-Cambridge-Newton metro area scores highest, at 55 (upper middle). Among 4 scored small-town markets in or partly in New Hampshire, the Keene area scores highest, at 77 (high). Among 10 scored counties in New Hampshire, Sullivan County scores highest, at 76 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. New Hampshire scores 38 for gyms (lower middle), #44 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in New Hampshire. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Gyms in other states

All 51 states

Top markets for gyms across the U.S. · All business types in New Hampshire

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.