Fitness and classes · County · New Hampshire
Yoga, Pilates and fitness studios in Rockingham County, NH
The yoga, Pilates and fitness studios in Rockingham County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #668 of 777 scored counties
#6 of 8 scored counties in New Hampshire
- Listings
- 105
- 9 chain locations (9%)
- Official establishments
- 98
- All fitness and recreational sports centers · −5.8% since 2019
- Household spending a year
- $169.8M
- On memberships, classes and admissions · $1,331 a household
- Spending per listing
- $1.6M
- 60% below the U.S.
- Listings per 10k households
- 8.2
- 3.4 times the U.S.
- Population, 2025
- 324,077
- +3.0% since 2020
See the yoga, Pilates and fitness studios around any address in Rockingham County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Rockingham County scores 32 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #668 of 777 scored counties and #6 of 8 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 105 yoga, Pilates and fitness studios in Rockingham County. Chain locations make up 9% of them, against 18% across the U.S. That comes to 8.2 for every 10,000 households, 3.4 times the U.S. rate of 2.4.
At $1,331 per household (35% above the U.S. average), households in Rockingham County spend about $169.8M a year on memberships, classes and admissions. Spread across 105 yoga, Pilates and fitness studios, that is $1.6M per studio, 60% below the U.S. figure of $4.1M. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
The official count of businesses with payroll classed as fitness and recreational sports centers in Rockingham County was 98 in 2023, down 5.8% from 2019. That is one for every 1,302 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too. Since fiscal 2022, 23 SBA-backed loans worth $4.5M have gone to businesses classed as fitness and recreational sports centers in Rockingham County. Between 2020 and 2025, the population of Rockingham County grew 3.0%, in step with the U.S. (+3.1%).
How Rockingham County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Rockingham County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 5.0 | 2.4 |
| Spending per listing | $1.6M | $2.3M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 1,302 | 1,904 | 3,109 |
| Official establishment growth, 2019–2023 | −5.8% | +7.8% | +5.8% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on memberships, classes and admissions | $1,331 | $1,127 | $983 |
| Median household income | $118,331 | $99,031 | $80,734 |
| Groundwork market score | 32 | 26 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 104 → 98All fitness and recreational sports centers · −5.8% over the period
- Employees, 2023
- 1,576
- Annual payroll, 2023
- $24.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1059 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 23
- Amount
- $4.5M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Rockingham County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Rockingham County
- Population, 2025 estimate
- 324,077+3.0% since 2020
- Households
- 127,570
- Median age
- 45.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 696 sq. mi.
- People per square mile
- 459
- Median household income
- $118,331+26.2% vs. 2015–2019, before inflation
- Average household income
- $149,721
- Median home value
- $497,500
- Jobs located here
- 168,917
- Daytime population
- 311,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rockingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for yoga, Pilates and fitness studios, numbered among those based in New Hampshire, with Rockingham County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Strafford County, NH | 48 | 18 | 3.5 | $3M | +3.0% | #428 of 777 |
| 2Cheshire County, NH | 47 | 11 | 3.6 | $2.5M | +2.3% | #452 of 777 |
| 3Hillsborough County, NH | 39 | 66 | 3.9 | $3M | +2.5% | #573 of 777 |
| 4Merrimack County, NH | 35 | 31 | 5.1 | $2.1M | +2.6% | #635 of 777 |
| 5Belknap County, NH | 34 | 10 | 3.8 | $2.7M | +2.1% | #644 of 777 |
| 6Rockingham County, NH | 32 | 105 | 8.2 | $1.6M | +3.0% | #668 of 777 |
| 7Carroll County, NH | 31 | 12 | 5.5 | $1.8M | +5.0% | #685 of 777 |
| 8Grafton County, NH | 28 | 20 | 5.4 | $1.9M | +2.2% | #717 of 777 |
Other business types in Rockingham County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes37
- Gyms50
- Yoga, Pilates and fitness studios32
- Martial arts and dance studios41
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Rockingham County, NH?
Rockingham County has 105 yoga, Pilates and fitness studios on map listings as of September 2026. 9 of them (9%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 98 businesses with payroll classed as fitness and recreational sports centers in 2023, down 5.8% from 2019. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.
How much do households in Rockingham County, NH spend on memberships, classes and admissions?
About $169.8M a year, or $1,331 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 105 yoga, Pilates and fitness studios on map listings, it comes to $1.6M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 127,570 households in Rockingham County and national spending patterns by income.
How does Rockingham County, NH compare with the U.S. for yoga, Pilates and fitness studios?
Rockingham County has 8.2 yoga, Pilates and fitness studios per 10,000 households, 3.4 times the U.S. rate of 2.4. Spending per studio is $1.6M, 60% below the U.S. figure of $4.1M. At the national ratio of yoga, Pilates and fitness studios to household spending, Rockingham County would have about 42, against 105 on map listings. There is one business with payroll in the industry for every 1,302 households, against one for every 3,109 across the U.S. The official count fell 5.8% from 2019 to 2023, against +5.8% for the U.S.
How fast is Rockingham County, NH growing?
Population estimates put Rockingham County at 324,077 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 127,570 households. Median household income in Rockingham County is $118,331, 47% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Rockingham County scores 32 for yoga, Pilates and fitness studios (lower middle), #668 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rockingham County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Rockingham County
Screening a site or an acquisition in Rockingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rockingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.