Market rankings · Missouri
Gyms in Missouri
Markets across Missouri ranked by the Groundwork market score for gyms, with competitor counts and household spending for each.
- Listings
- 1,761
- 465 chain locations (26%)
- Official establishments
- 697
- All fitness and recreational sports centers · +11.3% since 2019
- Household spending a year
- $2.2B
- On memberships, classes and admissions
- Listings per 10k households
- 7.0
- 8% below the U.S.
- Spending per listing
- $1.2M
- 5% below the U.S.
- Rank among states
- #26 of 51
- Market score 50 · Upper middle
A site report maps the gyms on map listings around any address in Missouri by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 1,761 gyms in Missouri. 465 of them (26%) are chain locations, against 28% across the U.S. Per 10,000 households, that is 7.0, 8% below the U.S. rate of 7.6.
Household spending on memberships, classes and admissions in Missouri comes to about $2.2B a year: $869 per household, 12% below the U.S. average. That is about $1.2M of household spending for each gym on map listings, 5% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 697 businesses with payroll classed as fitness and recreational sports centers in Missouri in 2023, up 11.3% from 2019. That is one for every 3,599 households, against one for every 3,109 across the U.S. Across the U.S., the count rose 5.8% over the same years. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 124 SBA-backed loans worth $52M have gone to businesses classed as fitness and recreational sports centers in Missouri.
Among the 50 states and DC, Missouri ranks #26 for gyms, with a Groundwork market score of 50 (upper middle). Of the 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest (64). Of the 16 scored small-town markets in or partly in Missouri, the Farmington area scores highest (70).
Every market in Missouri for gyms
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Missouri, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson City, MO | 64 | 31 | 5.3 | $1.6M | +2.2% | #67 of 387 |
| 2Kansas City, MO-KS | 61 | 692 | 7.7 | $1.3M | +3.4% | #94 of 387 |
| 3Cape Girardeau, MO-IL | 59 | 25 | 6.5 | $1.2M | +1.7% | #112 of 387 |
| 4Joplin, MO-KS | 52 | 56 | 7.0 | $1M | +3.9% | #175 of 387 |
| 5St. Louis, MO-IL | 50 | 891 | 7.7 | $1.3M | −0.2% | #191 of 387 |
| 6Columbia, MO | 47 | 63 | 7.3 | $1.2M | +3.9% | #224 of 387 |
| 7Springfield, MO | 45 | 167 | 8.4 | $922K | +5.1% | #249 of 387 |
| 8St. Joseph, MO-KS | 39 | 31 | 6.6 | $1.1M | −2.0% | #291 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Farmington, MO | 70 | 11 | 4.4 | $1.5M | +2.1% | #50 of 506 |
| 2Sikeston, MO | 66 | 10 | 5.0 | $1.4M | −0.3% | #78 of 506 |
| 3Hannibal, MO | 61 | 8 | 5.2 | $1.3M | +0.4% | #132 of 506 |
| 4Lebanon, MO | 61 | 7 | 4.8 | $1.3M | +2.5% | #134 of 506 |
| 5Sedalia, MO | 60 | 11 | 6.5 | $1M | +2.9% | #154 of 506 |
| 6Poplar Bluff, MO | 57 | 8 | 4.8 | $1.3M | −0.4% | #181 of 506 |
| 7Warrensburg, MO | 52 | 21 | 10.0 | $746K | +4.9% | #240 of 506 |
| 8Branson, MO | 51 | 18 | 7.9 | $881K | +1.7% | #247 of 506 |
| 9Moberly, MO | 46 | 5 | 5.4 | $1.2M | +0.2% | #293 of 506 |
| 10Kennett, MO | 44 | 5 | 4.4 | $1.3M | −4.8% | #316 of 506 |
| 11Marshall, MO | 44 | 5 | 6.2 | $1.1M | −0.3% | #319 of 506 |
| 12Rolla, MO | 40 | 13 | 7.5 | $938K | +1.6% | #356 of 506 |
| 13Fort Leonard Wood, MO | 40 | 14 | 8.3 | $861K | +0.8% | #359 of 506 |
| Quincy, IL-MO | 39 | 23 | 7.4 | $1M | −2.0% | #367 of 506 |
| 14Kirksville, MO | 36 | 11 | 10.5 | $680K | +1.9% | #406 of 506 |
| 15West Plains, MO | 31 | 15 | 9.4 | $643K | +2.5% | #435 of 506 |
| Mexico, MO | Not scored | 3 | 3.3 | $2M | −1.0% | |
| Maryville, MO | Not scored | 3 | 3.5 | $1.9M | −4.0% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warren County, MO | 90 | 5 | 3.6 | $2.6M | +9.2% | #10 of 1,792 |
| 2Lincoln County, MO | 90 | 12 | 5.3 | $1.8M | +11.4% | #15 of 1,792 |
| 3Cass County, MO | 87 | 25 | 5.8 | $1.7M | +7.1% | #27 of 1,792 |
| 4Jefferson County, MO | 80 | 51 | 5.8 | $1.6M | +2.7% | #70 of 1,792 |
| 5Callaway County, MO | 77 | 6 | 3.6 | $2.2M | +3.2% | #97 of 1,792 |
| 6Newton County, MO | 76 | 12 | 5.4 | $1.4M | +6.1% | #126 of 1,792 |
| 7Stone County, MO | 72 | 6 | 4.4 | $1.7M | +4.1% | #181 of 1,792 |
| 8Clay County, MO | 68 | 74 | 7.2 | $1.4M | +4.3% | #275 of 1,792 |
| 9Christian County, MO | 67 | 28 | 8.0 | $1.2M | +8.3% | #305 of 1,792 |
| 10St. Charles County, MO | 64 | 144 | 8.9 | $1.4M | +4.9% | #399 of 1,792 |
| 11Scott County, MO | 63 | 7 | 4.6 | $1.6M | −0.1% | #419 of 1,792 |
| 12Cape Girardeau County, MO | 62 | 24 | 7.4 | $1.1M | +2.7% | #471 of 1,792 |
| 13Platte County, MO | 61 | 41 | 9.3 | $1.2M | +6.7% | #501 of 1,792 |
| 14St. Francois County, MO | 60 | 11 | 4.4 | $1.5M | +2.1% | #515 of 1,792 |
| 15Polk County, MO | 60 | 7 | 5.8 | $1.2M | +6.3% | #532 of 1,792 |
| 16Cole County, MO | 59 | 19 | 6.1 | $1.4M | +1.7% | #555 of 1,792 |
| 17Camden County, MO | 59 | 12 | 6.7 | $1.2M | +2.9% | #571 of 1,792 |
| 18Lafayette County, MO | 59 | 9 | 7.2 | $1.2M | +1.4% | #572 of 1,792 |
| 19Morgan County, MO | 59 | 5 | 5.7 | $1.2M | +6.8% | #573 of 1,792 |
| 20Jackson County, MO | 58 | 200 | 6.5 | $1.3M | +2.1% | #612 of 1,792 |
| 21Laclede County, MO | 56 | 7 | 4.8 | $1.3M | +2.5% | #689 of 1,792 |
| 22Pettis County, MO | 54 | 11 | 6.5 | $1M | +2.9% | #774 of 1,792 |
| 23Butler County, MO | 52 | 8 | 4.8 | $1.3M | −0.4% | #830 of 1,792 |
| 24Boone County, MO | 52 | 59 | 7.7 | $1.2M | +4.2% | #838 of 1,792 |
| 25Franklin County, MO | 51 | 31 | 7.2 | $1.2M | +3.1% | #876 of 1,792 |
Show all 115 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Jasper County, MO | 50 | 39 | 7.9 | $893K | +3.7% | #939 of 1,792 |
| 27St. Louis County, MO | 49 | 343 | 8.3 | $1.3M | −1.2% | #944 of 1,792 |
| 28Perry County, MO | 49 | 5 | 6.6 | $1.2M | +0.6% | #952 of 1,792 |
| 29Barry County, MO | 49 | 11 | 8.2 | $872K | +4.8% | #970 of 1,792 |
| 30Johnson County, MO | 49 | 21 | 10.0 | $746K | +4.9% | #973 of 1,792 |
| 31Webster County, MO | 48 | 13 | 9.3 | $832K | +10.4% | #1,010 of 1,792 |
| 32Taney County, MO | 47 | 18 | 7.9 | $881K | +1.7% | #1,038 of 1,792 |
| 33Miller County, MO | 44 | 7 | 7.1 | $957K | +4.2% | #1,137 of 1,792 |
| 34Randolph County, MO | 41 | 5 | 5.4 | $1.2M | +0.2% | #1,212 of 1,792 |
| 35Greene County, MO | 41 | 116 | 8.9 | $843K | +3.3% | #1,223 of 1,792 |
| 36Marion County, MO | 40 | 7 | 6.2 | $1.1M | +0.2% | #1,230 of 1,792 |
| 37Buchanan County, MO | 39 | 23 | 6.9 | $1.1M | −1.1% | #1,258 of 1,792 |
| 38Dunklin County, MO | 38 | 5 | 4.4 | $1.3M | −4.8% | #1,288 of 1,792 |
| 39Crawford County, MO | 37 | 6 | 6.3 | $1.1M | −0.4% | #1,317 of 1,792 |
| 40Saline County, MO | 36 | 5 | 6.2 | $1.1M | −0.3% | #1,346 of 1,792 |
| 41Phelps County, MO | 35 | 13 | 7.5 | $938K | +1.6% | #1,385 of 1,792 |
| 42Wright County, MO | 33 | 6 | 8.3 | $705K | +8.0% | #1,432 of 1,792 |
| 43St. Louis city, MO | 32 | 107 | 7.4 | $1M | −7.4% | #1,440 of 1,792 |
| 44Pulaski County, MO | 32 | 14 | 8.3 | $861K | +0.8% | #1,450 of 1,792 |
| 45Adair County, MO | 30 | 9 | 9.9 | $743K | +1.6% | #1,502 of 1,792 |
| 46Texas County, MO | 29 | 8 | 8.4 | $654K | +6.9% | #1,522 of 1,792 |
| 47Howell County, MO | 24 | 15 | 9.4 | $643K | +2.5% | #1,614 of 1,792 |
| 48Stoddard County, MO | 17 | 11 | 9.5 | $688K | −1.3% | #1,699 of 1,792 |
| Lawrence County, MO | Not scored | 4 | 2.7 | $2.5M | +3.7% | |
| Audrain County, MO | Not scored | 3 | 3.3 | $2M | −1.0% | |
| McDonald County, MO | Not scored | 2 | 2.3 | $2.7M | +3.1% | |
| Washington County, MO | Not scored | 2 | 2.2 | $2.8M | +1.6% | |
| Ray County, MO | Not scored | 4 | 4.4 | $1.9M | +1.1% | |
| Henry County, MO | Not scored | 4 | 4.3 | $1.5M | +3.2% | |
| Clinton County, MO | Not scored | 4 | 4.8 | $1.7M | +2.1% | |
| Nodaway County, MO | Not scored | 3 | 3.5 | $1.9M | −4.0% | |
| Benton County, MO | Not scored | 4 | 4.7 | $1.3M | +5.7% | |
| Vernon County, MO | Not scored | 1 | 1.3 | $4.5M | +1.5% | |
| Ste. Genevieve County, MO | Not scored | 3 | 4.2 | $1.9M | +1.1% | |
| Andrew County, MO | Not scored | 3 | 4.3 | $2M | +0.7% | |
| Pike County, MO | Not scored | 0 | 0.0 | n/a | +3.1% | |
| Dallas County, MO | Not scored | 3 | 4.4 | $1.4M | +5.2% | |
| Cooper County, MO | Not scored | 1 | 1.6 | $4.6M | +3.0% | |
| Bates County, MO | Not scored | 4 | 6.5 | $1.1M | +2.9% | |
| New Madrid County, MO | Not scored | 4 | 6.0 | $1.1M | −7.6% | |
| Moniteau County, MO | Not scored | 3 | 5.2 | $1.3M | +1.4% | |
| Macon County, MO | Not scored | 1 | 1.6 | $3.9M | −0.1% | |
| Pemiscot County, MO | Not scored | 2 | 3.2 | $1.8M | −7.2% | |
| Gasconade County, MO | Not scored | 3 | 4.9 | $1.5M | +0.1% | |
| Cedar County, MO | Not scored | 4 | 6.9 | $877K | +4.8% | |
| Dent County, MO | Not scored | 3 | 5.3 | $1.2M | +1.3% | |
| Livingston County, MO | Not scored | 4 | 7.1 | $1M | +1.1% | |
| Osage County, MO | Not scored | 3 | 5.7 | $1.5M | +2.7% | |
| Madison County, MO | Not scored | 2 | 4.3 | $1.6M | +1.9% | |
| Douglas County, MO | Not scored | 3 | 6.4 | $924K | +6.4% | |
| Mississippi County, MO | Not scored | 3 | 6.7 | $864K | −1.1% | |
| Linn County, MO | Not scored | 1 | 2.1 | $3.6M | −0.3% | |
| Barton County, MO | Not scored | 4 | 9.0 | $663K | +1.5% | |
| Montgomery County, MO | Not scored | 3 | 6.5 | $1.1M | +2.6% | |
| DeKalb County, MO | Not scored | 4 | 10.7 | $715K | −15.6% | |
| Wayne County, MO | Not scored | 2 | 4.3 | $1.2M | −1.4% | |
| Ripley County, MO | Not scored | 2 | 5.0 | $1M | +0.4% | |
| Bollinger County, MO | Not scored | 1 | 2.5 | $2.5M | +0.9% | |
| Ralls County, MO | Not scored | 1 | 2.5 | $3M | +0.9% | |
| Howard County, MO | Not scored | 3 | 8.4 | $882K | +0.3% | |
| Lewis County, MO | Not scored | 3 | 9.4 | $740K | −1.6% | |
| Grundy County, MO | Not scored | 2 | 5.1 | $1.2M | −0.2% | |
| St. Clair County, MO | Not scored | 2 | 4.9 | $1.3M | +6.7% | |
| Iron County, MO | Not scored | 3 | 7.8 | $758K | −2.0% | |
| Caldwell County, MO | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Ozark County, MO | Not scored | 3 | 8.1 | $734K | +7.7% | |
| Monroe County, MO | Not scored | 1 | 2.9 | $2.3M | +3.1% | |
| Oregon County, MO | Not scored | 1 | 3.0 | $1.8M | +1.2% | |
| Hickory County, MO | Not scored | 0 | 0.0 | n/a | +8.9% | |
| Daviess County, MO | Not scored | 3 | 9.9 | $756K | +1.5% | |
| Maries County, MO | Not scored | 1 | 2.9 | $2.4M | −0.7% | |
| Carroll County, MO | Not scored | 1 | 2.8 | $2.4M | −0.6% | |
| Harrison County, MO | Not scored | 3 | 9.4 | $649K | +1.5% | |
| Dade County, MO | Not scored | 2 | 6.5 | $916K | +2.9% | |
| Chariton County, MO | Not scored | 1 | 3.7 | $2.1M | −0.1% | |
| Shannon County, MO | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Clark County, MO | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Gentry County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Reynolds County, MO | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Shelby County, MO | Not scored | 2 | 8.4 | $749K | −3.6% | |
| Sullivan County, MO | Not scored | 3 | 14.7 | $435K | −4.1% | |
| Carter County, MO | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Atchison County, MO | Not scored | 3 | 13.1 | $507K | −2.5% | |
| Scotland County, MO | Not scored | 1 | 6.5 | $1.1M | +2.1% | |
| Putnam County, MO | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Holt County, MO | Not scored | 1 | 5.7 | $1.2M | +0.4% | |
| Schuyler County, MO | Not scored | 2 | 15.3 | $398K | +3.3% | |
| Knox County, MO | Not scored | 1 | 7.8 | $876K | −0.1% | |
| Mercer County, MO | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Worth County, MO | Not scored | 0 | 0.0 | n/a | −2.6% |
Markets with fewer than 5 gyms on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many gyms are in Missouri?
There are 1,761 gyms on map listings in Missouri as of September 2026. 465 of them (26%) are chain locations. The listings count gyms and fitness centers. Official counts show 697 businesses with payroll classed as fitness and recreational sports centers in 2023, up 11.3% from 2019. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Missouri spend on memberships, classes and admissions?
About $2.2B a year, or $869 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 1,761 gyms on map listings, it comes to $1.2M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 2,508,227 households in Missouri and national spending patterns by income.
How does Missouri compare with the U.S. for gyms?
Missouri has 7.0 gyms per 10,000 households, 8% below the U.S. rate of 7.6. Spending per gym is $1.2M, 5% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Missouri would have about 1,675, against 1,761 on map listings. There is one business with payroll in the industry for every 3,599 households, against one for every 3,109 across the U.S. The official count rose 11.3% from 2019 to 2023, against +5.8% for the U.S.
Which market in Missouri has the highest market score for gyms?
Among 8 scored metro areas in or partly in Missouri, the Jefferson City metro area scores highest, at 64 (upper middle). Among 16 scored small-town markets in or partly in Missouri, the Farmington area scores highest, at 70 (upper middle). Among 48 scored counties in Missouri, Warren County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missouri scores 50 for gyms (upper middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missouri. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Gyms in other states
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Top markets for gyms across the U.S. · All business types in Missouri
Related business types in Missouri
- Gyms, studios and classes3,182 listings
- Yoga, Pilates and fitness studios380 listings
- Martial arts and dance studios1,041 listings
Screening a site or an acquisition in Missouri?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.