Groundwork

Fitness and classes · Small-town market · Missouri

Yoga, Pilates and fitness studios in the Warrensburg, MO area

The yoga, Pilates and fitness studios in the Warrensburg, MO area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 1.

Listings
1
0 chain locations (0%)
Official establishments
4
All fitness and recreational sports centers
Household spending a year
$15.7M
On memberships, classes and admissions · $743 a household
Spending per listing
$15.7M
Too few listings to compare
Listings per 10k households
0.5
Too few listings to compare
Population, 2025
56,670
+4.9% since 2020

See the yoga, Pilates and fitness studios around any address in the Warrensburg area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 1 yoga, Pilates or fitness studio in the Warrensburg area. That is 0.5 per 10,000 households.

Households in the Warrensburg area spend about $15.7M a year on memberships, classes and admissions, or $743 per household, 24% below the U.S. average. That works out to $15.7M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.

The official count of businesses with payroll classed as fitness and recreational sports centers in the Warrensburg area was 4 in 2023. That is one for every 5,272 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.

Population estimates put the population change in the Warrensburg area from 2020 to 2025 at +4.9%, faster than the U.S. (+3.1%). With 1 yoga, Pilates or fitness studio on map listings, the Warrensburg area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Warrensburg area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Warrensburg, MO area compared with Missouri and the U.S.
MeasureWarrensburg areaMissouriU.S.
Listings per 10k households0.51.52.4
Spending per listing$15.7M$5.7M$4.1M
Households per official establishment (all fitness and recreational sports centers)5,2723,5993,109
Official establishment growth, 2019–2023n/a+11.3%+5.8%
Population growth, 2020–2025+4.9%+1.9%+3.1%
Spending per household on memberships, classes and admissions$743$869$983
Median household income$67,272$70,702$80,734
Groundwork market scoreNot scored63

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4All fitness and recreational sports centers
Employees, 2023
14
Annual payroll, 2023
$245K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
10 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Warrensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Warrensburg area

Population, 2025 estimate
56,670+4.9% since 2020
Households
21,087
Median age
34.4
Homes lived in by their owners
64%
Vehicles per household
2.0
Land area
829 sq. mi.
People per square mile
66
Median household income
$67,272+21.7% vs. 2015–2019, before inflation
Average household income
$83,022
Median home value
$235,700
Jobs located here
15,260
Daytime population
47,747Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Warrensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Warrensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many yoga, Pilates and fitness studios are in the Warrensburg, MO area?

The Warrensburg area has 1 yoga, Pilates or fitness studio on map listings as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios.

How much do households in the Warrensburg, MO area spend on memberships, classes and admissions?

About $15.7M a year, or $743 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 1 yoga, Pilates or fitness studio on map listings, it comes to $15.7M per studio. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 21,087 households in the Warrensburg area and national spending patterns by income.

How does the Warrensburg, MO area compare with the U.S. for yoga, Pilates and fitness studios?

The Warrensburg area has 1 yoga, Pilates or fitness studio on map listings, too few for a steady comparison with the U.S. rate. At the national ratio of yoga, Pilates and fitness studios to household spending, the Warrensburg area would have about 4, against 1 on map listings. There is one business with payroll in the industry for every 5,272 households, against one for every 3,109 across the U.S.

How fast is the Warrensburg, MO area growing?

Population estimates put the Warrensburg area at 56,670 people in 2025, up 4.9% since 2020, faster than the U.S. (+3.1%). It has 21,087 households. Median household income in the Warrensburg area is $67,272, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.7%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Warrensburg area has no market score for yoga, Pilates and fitness studios: the score needs at least 5 on map listings, and it has 1.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Warrensburg area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Warrensburg area

Screening a site or an acquisition in the Warrensburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Warrensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.