Groundwork

Fitness and classes · Small-town market · Missouri

Yoga, Pilates and fitness studios in the Marshall, MO area

Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in the Marshall, MO area, set against other small-town markets and the U.S.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has none.

Listings
0
None on the map
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.3M
On memberships, classes and admissions · $661 a household
Spending per listing
n/a
Listings per 10k households
0.0
Population, 2025
23,265
−0.3% since 2020

See the yoga, Pilates and fitness studios around any address in the Marshall area

The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on memberships, classes and admissions in the Marshall area comes to about $5.3M a year: $661 per household, 33% below the U.S. average. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.

Map listings as of September 2026 show no yoga, Pilates and fitness studios in the Marshall area. At the national ratio of yoga, Pilates and fitness studios to household spending, the Marshall area would have about 1, against none on map listings.

Official counts don’t publish a figure for fitness and recreational sports centers in the Marshall area, since they leave out counts under 3.

Population estimates show the Marshall area declined 0.3% from 2020 to 2025, against +3.1% for the U.S. With no yoga, Pilates and fitness studios on map listings, the Marshall area isn’t given a market score for them.

How the Marshall area compares

The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Yoga, Pilates and fitness studios in Marshall, MO area compared with Missouri and the U.S.
MeasureMarshall areaMissouriU.S.
Listings per 10k households0.01.52.4
Spending per listingn/a$5.7M$4.1M
Households per official establishment (all fitness and recreational sports centers)n/a3,5993,109
Official establishment growth, 2019–2023n/a+11.3%+5.8%
Population growth, 2020–2025−0.3%+1.9%+3.1%
Spending per household on memberships, classes and admissions$661$869$983
Median household income$57,931$70,702$80,734
Groundwork market scoreNot scored63

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
0
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Marshall area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.

Population and households in the Marshall area

Population, 2025 estimate
23,265−0.3% since 2020
Households
8,053
Median age
36.4
Homes lived in by their owners
70%
Vehicles per household
1.9
Land area
756 sq. mi.
People per square mile
31
Median household income
$57,931+29.5% vs. 2015–2019, before inflation
Average household income
$76,384
Median home value
$150,500
Jobs located here
9,081
Daytime population
21,701Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marshall area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.

Or open the report at the center of the Marshall area. Signed out, you see a blurred preview; on an account, each report is one action.

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Other business types in the Marshall area

Each with its Groundwork market score here, out of 100, where it has one.

Fitness and classes

Funeral services

Questions

How many yoga, Pilates and fitness studios are in the Marshall, MO area?

There are no yoga, Pilates and fitness studios on map listings in the Marshall area as of September 2026. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in the Marshall area: counts under 3 are left out.

How much do households in the Marshall, MO area spend on memberships, classes and admissions?

About $5.3M a year, or $661 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 8,053 households in the Marshall area and national spending patterns by income.

How does the Marshall, MO area compare with the U.S. for yoga, Pilates and fitness studios?

The Marshall area has no yoga, Pilates and fitness studios on map listings. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, the Marshall area would have about 1, against none on map listings.

How fast is the Marshall, MO area growing?

Population estimates put the Marshall area at 23,265 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 8,053 households. The median household income in the Marshall area is $57,931 a year, 28% below the U.S. median of $80,734. That rose 29.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marshall area has no market score for yoga, Pilates and fitness studios, having none on map listings.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marshall area. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in the Marshall area

Screening a site or an acquisition in the Marshall area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.