Fitness and classes · County · Missouri
Yoga, Pilates and fitness studios in Callaway County, MO
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Callaway County, MO, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has none.
- Listings
- 0
- None on the map
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $13.2M
- On memberships, classes and admissions · $803 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 45,765
- +3.2% since 2020
See the yoga, Pilates and fitness studios around any address in Callaway County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are no yoga, Pilates and fitness studios on map listings in Callaway County as of September 2026. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Callaway County would have about 3, against none on map listings.
Household spending on memberships, classes and admissions in Callaway County comes to about $13.2M a year: $803 per household, 18% below the U.S. average. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade.
There is no official count of businesses with payroll classed as fitness and recreational sports centers in Callaway County: counts under 3 aren’t published. Since fiscal 2022, 2 SBA-backed loans worth $190K have gone to businesses classed as fitness and recreational sports centers in Callaway County.
Population estimates put the population change in Callaway County from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). With no yoga, Pilates and fitness studios on map listings, Callaway County isn’t given a market score for them.
How Callaway County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Callaway County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 1.5 | 2.4 |
| Spending per listing | n/a | $5.7M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 3,599 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +11.3% | +5.8% |
| Population growth, 2020–2025 | +3.2% | +1.9% | +3.1% |
| Spending per household on memberships, classes and admissions | $803 | $869 | $983 |
| Median household income | $74,176 | $70,702 | $80,734 |
| Groundwork market score | Not scored | 63 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 3The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $190K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Callaway County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Callaway County
- Population, 2025 estimate
- 45,765+3.2% since 2020
- Households
- 16,485
- Median age
- 40.9
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 835 sq. mi.
- People per square mile
- 54
- Median household income
- $74,176+30.3% vs. 2015–2019, before inflation
- Average household income
- $88,804
- Median home value
- $201,600
- Jobs located here
- 15,131
- Daytime population
- 39,815Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Callaway County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for yoga, Pilates and fitness studios, numbered among those based in Missouri, with Callaway County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, MO | 80 | 7 | 0.8 | $11.6M | +2.7% | #20 of 777 |
| 2Clay County, MO | 74 | 12 | 1.2 | $8.5M | +4.3% | #47 of 777 |
| 3St. Charles County, MO | 66 | 33 | 2.0 | $5.9M | +4.9% | #134 of 777 |
| 4Jasper County, MO | 66 | 6 | 1.2 | $5.8M | +3.7% | #135 of 777 |
| 5Platte County, MO | 61 | 11 | 2.5 | $4.6M | +6.7% | #198 of 777 |
| 6Franklin County, MO | 56 | 6 | 1.4 | $6.1M | +3.1% | #257 of 777 |
| 7Cape Girardeau County, MO | 53 | 8 | 2.5 | $3.3M | +2.7% | #337 of 777 |
| 8Boone County, MO | 52 | 14 | 1.8 | $5M | +4.2% | #348 of 777 |
| 9Jackson County, MO | 50 | 67 | 2.2 | $3.8M | +2.1% | #385 of 777 |
| 10Greene County, MO | 48 | 26 | 2.0 | $3.8M | +3.3% | #422 of 777 |
| Callaway County, MO | Not scored | 0 | 0.0 | n/a | +3.2% |
Other business types in Callaway County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes80
- Gyms77
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Callaway County, MO?
Map listings as of September 2026 show no yoga, Pilates and fitness studios in Callaway County. The listings count yoga, Pilates, barre and boot-camp studios. No official count is published for fitness and recreational sports centers in Callaway County: counts under 3 are left out.
How much do households in Callaway County, MO spend on memberships, classes and admissions?
About $13.2M a year, or $803 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios. It is estimated from the incomes of the 16,485 households in Callaway County and national spending patterns by income.
How does Callaway County, MO compare with the U.S. for yoga, Pilates and fitness studios?
Callaway County has no yoga, Pilates and fitness studios on map listings. At the national ratio of yoga, Pilates and fitness studios to household spending, Callaway County would have about 3, against none on map listings.
How fast is Callaway County, MO growing?
Population estimates put Callaway County at 45,765 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 16,485 households. Median household income in Callaway County is $74,176, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Callaway County has no market score for yoga, Pilates and fitness studios, having none on map listings.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Callaway County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Callaway County
Screening a site or an acquisition in Callaway County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Callaway County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.