Beauty and personal care · County · Connecticut
Spas and skin care studios in the Western Connecticut Planning Region, CT
How the Western Connecticut Planning Region, CT compares with other counties and the U.S. for spas and skin care studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,195 of 1,769 scored counties
#8 of 9 scored counties in Connecticut
- Listings
- 390
- 39 chain locations (10%)
- Official establishments
- 115
- Businesses with payroll, 2023
- Household spending a year
- $306.5M
- On personal care products and services · $1,302 a household
- Spending per listing
- $786K
- 10% below the U.S.
- Listings per 10k households
- 16.6
- 44% above the U.S.
- Population, 2025
- 640,482
- +3.5% since 2020
See the spas and skin care studios around any address in the Western Connecticut Planning Region
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Western Connecticut Planning Region comes to about $306.5M a year: $1,302 per household, 30% above the U.S. average. That is about $786K of household spending for each studio on map listings, 10% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
The Western Connecticut Planning Region has 390 spas and skin care studios on map listings as of September 2026. Chain locations make up 10% of them, against 10% across the U.S. Per 10,000 households, that is 16.6, 44% above the U.S. rate of 11.5.
Official counts show 115 businesses with payroll classed as other personal care services in the Western Connecticut Planning Region in 2023. That is one for every 2,047 households, against one for every 4,055 across the U.S. Since fiscal 2022, 12 SBA-backed loans worth $4.3M have gone to businesses classed as other personal care services in the Western Connecticut Planning Region.
Between 2020 and 2025, the population of the Western Connecticut Planning Region grew 3.5%, in step with the U.S. (+3.1%). For spas and skin care studios, the Western Connecticut Planning Region has a Groundwork market score of 42 (lower middle): #1,195 of 1,769 scored counties and #8 of 9 scored counties in Connecticut.
How the Western Connecticut Planning Region compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Western Connecticut Planning Region | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.6 | 12.0 | 11.5 |
| Spending per listing | $786K | $937K | $876K |
| Households per official establishment | 2,047 | 3,097 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +21.2% | +29.8% |
| Population growth, 2020–2025 | +3.5% | +3.0% | +3.1% |
| Spending per household on personal care products and services | $1,302 | $1,124 | $1,005 |
| Median household income | $128,188 | $95,781 | $80,734 |
| Groundwork market score | 42 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 115
- Employees, 2023
- 784
- Annual payroll, 2023
- $24.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 39039 chain locations
- Listings at the U.S. rate for this spending
- 350The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 12
- Amount
- $4.3M
SBA-backed loans to businesses classed as other personal care services in the Western Connecticut Planning Region, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Western Connecticut Planning Region
- Population, 2025 estimate
- 640,482+3.5% since 2020
- Households
- 235,379
- Median age
- 42.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 532 sq. mi.
- People per square mile
- 1,178
- Median household income
- $128,188
- Average household income
- $214,675
- Median home value
- $652,900
- Jobs located here
- 282,077
- Daytime population
- 636,160Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Western Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Connecticut
Every Connecticut market ranked →The highest-scoring counties in Connecticut for spas and skin care studios, numbered among those based in Connecticut, with the Western Connecticut Planning Region marked.
Top counties in Connecticut
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Northwest Hills Planning Region, CT | 86 | 27 | 5.6 | $2M | +2.2% | #27 of 1,769 |
| 2Northeastern Connecticut Planning Region, CT | 74 | 31 | 7.9 | $1.4M | +3.0% | #146 of 1,769 |
| 3Naugatuck Valley Planning Region, CT | 72 | 142 | 7.9 | $1.3M | +3.2% | #181 of 1,769 |
| 4Greater Bridgeport Planning Region, CT | 63 | 119 | 9.9 | $1.1M | +4.1% | #423 of 1,769 |
| 5Lower Connecticut River Valley Planning Region, CT | 56 | 73 | 9.9 | $1.2M | +2.3% | #665 of 1,769 |
| 6Southeastern Connecticut Planning Region, CT | 50 | 125 | 10.8 | $969K | +2.0% | #892 of 1,769 |
| 7Capitol Planning Region, CT | 46 | 507 | 13.0 | $850K | +3.1% | #1,028 of 1,769 |
| 8Western Connecticut Planning Region, CT | 42 | 390 | 16.6 | $786K | +3.5% | #1,195 of 1,769 |
| 9South Central Connecticut Planning Region, CT | 39 | 305 | 13.2 | $814K | +2.5% | #1,289 of 1,769 |
Other business types in the Western Connecticut Planning Region
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas43
- Hair salons50
- Barbershops58
- Nail salons45
- Spas and skin care42
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Western Connecticut Planning Region, CT?
Map listings as of September 2026 show 390 spas and skin care studios in the Western Connecticut Planning Region. 39 of them (10%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 115 businesses with payroll classed as other personal care services in 2023.
How much do households in the Western Connecticut Planning Region, CT spend on personal care products and services?
About $306.5M a year, or $1,302 per household. That is 30% above the U.S. average (an index of 130, where 100 is the U.S. average). Spread across the 390 spas and skin care studios on map listings, it comes to $786K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 235,379 households in the Western Connecticut Planning Region and national spending patterns by income.
How does the Western Connecticut Planning Region, CT compare with the U.S. for spas and skin care studios?
The Western Connecticut Planning Region has 16.6 spas and skin care studios per 10,000 households, 44% above the U.S. rate of 11.5. Spending per studio is $786K, 10% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Western Connecticut Planning Region would have about 350, against 390 on map listings. There is one business with payroll in the industry for every 2,047 households, against one for every 4,055 across the U.S.
How fast is the Western Connecticut Planning Region, CT growing?
Population estimates put the Western Connecticut Planning Region at 640,482 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 235,379 households. The median household income in the Western Connecticut Planning Region is $128,188 a year, 59% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Western Connecticut Planning Region scores 42 for spas and skin care studios (lower middle), #1,195 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Western Connecticut Planning Region. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Western Connecticut Planning Region
Screening a site or an acquisition in the Western Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.