County profile · Nebraska
Holt County, NE market data
Population, household spending and competition for 56 business types in Holt County, each scored against other counties.
- Population, 2025
- 10,067
- −0.3% since 2020
- Households
- 4,050
- Median household income
- $68,513
- +13.5% vs. 2015–2019, before inflation
- Median home value
- $165,100
- Jobs located here
- 4,132
- Highest market score
- 54
- Real estate, #858 of 2,229 scored counties
A site report maps the competitors on map listings around any address in Holt County by name and distance, and the households and spending within reach. Or open the report at the center of Holt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 10,067 people live in Holt County, in 4,050 households. Between 2020 and 2025, the population of Holt County declined 0.3%, against +3.1% for the U.S. The median household income in Holt County is $68,513 a year, 15% below the U.S. median of $80,734. That rose 13.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Holt County spend the most on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Holt County are for real estate businesses (54); clothing, shoe and laundry businesses (49); and real estate agents and brokers (41). Holt County ranks #858 of 2,229 scored counties for real estate businesses.
For its number of households, Holt County has the most map listings, relative to the U.S., for grocery stores (4 times the U.S. rate) and the fewest for sit-down restaurants (15% below the U.S. rate).
All 56 business types in Holt County
Highest Groundwork market score first. Each score compares Holt County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate | 54 | #858 of 2,229 | 6 | 14.8 | Index only | 206 | 3 |
| Clothing, shoes and laundry | 49 | #1,154 of 2,210 | 6 | 14.8 | $1.2M | 140 | 3 |
| Real estate agents and brokers | 41 | #1,505 of 2,176 | 6 | 14.8 | Index only | 164 | Under 3 |
| Doctors, dentists and clinics | 40 | #1,674 of 2,394 | 33 | 81.5 | $161K | 106 | 12 |
| Dentists and orthodontists | 39 | #1,336 of 1,886 | 6 | 14.8 | $887K | 90 | 3 |
| Salons, barbers and spas | 35 | #1,953 of 2,385 | 18 | 44.4 | $207K | 97 | 4 |
| Primary care and pediatrics | 34 | #1,308 of 1,656 | 5 | 12.3 | $1.1M | 60 | Under 3 |
| Gas stations | 34 | #1,832 of 2,358 | 10 | 24.7 | $1.4M | 59 | 12 |
| Sit-down restaurants | 33 | #1,912 of 2,405 | 21 | 51.9 | $687K | 103 | 11 |
| Hair salons | 31 | #1,996 of 2,339 | 11 | 27.2 | $338K | 79 | Under 3 |
| Restaurants and cafes | 30 | #2,024 of 2,405 | 44 | 108.6 | $328K | 88 | 20 |
| Auto repair shops | 29 | #2,063 of 2,378 | 18 | 44.4 | $303K | 68 | 13 |
| Tire shops | 28 | #1,279 of 1,530 | 5 | 12.3 | $1.1M | 44 | 3 |
| Convenience stores | 27 | #1,893 of 2,261 | 7 | 17.3 | $3.3M | 42 | Under 3 |
| Auto repair and car care | 27 | #2,130 of 2,401 | 33 | 81.5 | $165K | 62 | 16 |
| Collision repair and body shops | 25 | #1,195 of 1,327 | 5 | 12.3 | $1.1M | 35 | 7 |
| Bakeries and dessert shops | 21 | #1,798 of 1,889 | 5 | 12.3 | $2.9M | 70 | 4 |
| Spas and skin care | 19 | #1,703 of 1,769 | 6 | 14.8 | $620K | 71 | 3 |
| Pet businesses | 19 | #2,125 of 2,200 | 7 | 17.3 | $447K | 51 | 4 |
| Insurance agencies | 17 | #2,147 of 2,272 | 12 | 29.6 | $707K | 56 | 13 |
| Grocery and convenience stores | 16 | #2,294 of 2,402 | 24 | 59.3 | $974K | 29 | 8 |
| Grocery stores | 15 | #1,966 of 2,070 | 11 | 27.2 | $2.1M | 23 | 7 |
| Home repair trades | 15 | #2,036 of 2,057 | 7 | 17.3 | $1.5M | 60 | 14 |
| Veterinarians | 12 | #1,460 of 1,485 | 5 | 12.3 | $626K | 23 | 4 |
| HVAC and plumbing | 11 | #1,701 of 1,707 | 5 | 12.3 | $2.1M | 43 | 7 |
| Chiropractors | Not scored | Not scored | 4 | 9.9 | $1.3M | 56 | 5 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 9.9 | $1.8M | 145 | 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 9.9 | $3.6M | 118 | 5 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 9.9 | $767K | 116 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 7.4 | $4.8M | 130 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 7.4 | $249K | 37 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 7.4 | $1.8M | 57 | 4 |
| Car washes and detailing | Not scored | Not scored | 2 | 4.9 | $2.7M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.9 | $702K | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 4.9 | $5.1M | Too few | 7 |
| Gyms | Not scored | Not scored | 2 | 4.9 | $1.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 4.9 | $1.5M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 4.9 | $2.7M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 4.9 | $7.2M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 4.9 | $2.7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 2.5 | $3.7M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.5 | $7.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Holt County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $5.5M | $1,347 | 141 |
| Gasoline and other fuels | $14M | $3,457 | 133 |
| Food away from home | $14.4M | $3,561 | 87 |
| Groceries | $23.4M | $5,770 | 91 |
| Personal care products and services | $3.7M | $918 | 91 |
| Child care and other personal services | $1.4M | $347 | 60 |
| Memberships, classes and admissions | $3.1M | $758 | 77 |
| Medical and dental services | $5.3M | $1,313 | 102 |
| Pets | $3.1M | $772 | 85 |
| Clothing, shoes and related services | $7.4M | $1,821 | 89 |
| Vehicle insurance | $8.5M | $2,096 | 107 |
| Home repairs, maintenance and insurance | $10.3M | $2,531 | 84 |
| Lawn care, cleaning and other household services | $4.6M | $1,146 | 81 |
| Rent and homeowner costs | $53.6M | $13,244 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Holt County
- Population, 2025 estimate
- 10,067−0.3% since 2020
- Households
- 4,050
- Median age
- 42.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.4
- Land area
- 2,412 sq. mi.
- People per square mile
- 4
- Median household income
- $68,513+13.5% vs. 2015–2019, before inflation
- Average household income
- $95,600
- Median home value
- $165,100
- Jobs located here
- 4,132
- Daytime population
- 11,812Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Holt County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Holt County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Rock County, NE1,319 people
- Wheeler County, NE847 people
- Antelope County, NE6,305 people
- Garfield County, NE1,718 people
- Knox County, NE8,363 people
- Loup County, NE578 people
- Brown County, NE2,869 people
Questions
How fast is Holt County, NE growing?
Population estimates put Holt County at 10,067 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 4,050 households. Against the 2015–2019 survey, median household income rose 13.5%, before inflation.
How much do households in Holt County, NE spend?
Households in Holt County spend about $53.6M a year on rent and homeowner costs, $23.4M on groceries and $14.4M on food away from home. Relative to the U.S., household spending in Holt County runs highest on vehicle maintenance and repairs (an index of 141, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Holt County, NE?
Of the business types scored in Holt County, real estate businesses (54); clothing, shoe and laundry businesses (49); and real estate agents and brokers (41) have the highest Groundwork market scores. For real estate businesses, that ranks #858 of 2,229 scored counties.
How does Holt County, NE compare with the U.S.?
Median household income in Holt County is $68,513, 15% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $165,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (4 times the U.S. rate) and lowest for sit-down restaurants (15% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Holt County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Holt County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Holt County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Holt County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.