Market rankings · Nebraska
Funeral homes in Nebraska
Markets across Nebraska ranked by the Groundwork market score for funeral homes, with competitor counts and household spending for each.
- Listings
- 214
- 18 chain locations (8%)
- Official establishments
- 150
- −1.3% since 2019
- Household spending a year
- $107.2M
- On funerals
- Listings per 10k households
- 2.7
- 29% above the U.S.
- Spending per listing
- $501K
- 26% below the U.S.
- Rank among states
- #44 of 51
- Market score 26 · Lower middle
A site report maps the funeral homes on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 214 funeral homes in Nebraska. Chain locations make up 8% of them, against 10% across the U.S. Per 10,000 households, that is 2.7, 29% above the U.S. rate of 2.1.
Households in Nebraska spend about $107.2M a year on funerals, or $134 per household, 6% below the U.S. average. That works out to $501K per home, 26% below the U.S. figure of $679K.
The official count of businesses with payroll classed as funeral homes and funeral services in Nebraska was 150 in 2023, down 1.3% from 2019. That is one for every 5,319 households, against one for every 8,510 across the U.S. Across the U.S., the count fell 1.7% over the same years. Since fiscal 2022, 5 SBA-backed loans worth $1M have gone to businesses classed as funeral homes and funeral services in Nebraska.
Among the 50 states and DC, Nebraska ranks #44 for funeral homes, with a Groundwork market score of 26 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Lincoln metro area scores highest (60). Of the 5 scored small-town markets in or partly in Nebraska, the Kearney area scores highest (72).
Every market in Nebraska for funeral homes
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lincoln, NE | 60 | 20 | 1.4 | $843K | +3.3% | #119 of 377 |
| 2Omaha, NE-IA | 51 | 70 | 1.8 | $668K | +4.2% | #167 of 377 |
| Sioux City, IA-NE-SD | 28 | 13 | 2.3 | $552K | +1.0% | #320 of 377 |
| 3Grand Island, NE | 28 | 9 | 3.0 | $484K | +1.5% | #321 of 377 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Kearney, NE | 72 | 5 | 2.2 | $637K | +1.9% | #52 of 365 |
| 2Scottsbluff, NE | 66 | 5 | 3.3 | $510K | −1.2% | #87 of 365 |
| 3Norfolk, NE | 50 | 10 | 5.1 | $310K | +1.1% | #180 of 365 |
| 4Beatrice, NE | 32 | 6 | 6.4 | $261K | +0.2% | #302 of 365 |
| 5Hastings, NE | 24 | 10 | 5.9 | $247K | −0.2% | #329 of 365 |
| Columbus, NE | Not scored | 4 | 2.3 | $664K | +3.8% | |
| Fremont, NE | Not scored | 2 | 1.3 | $1.3M | +2.6% | |
| North Platte, NE | Not scored | 3 | 2.0 | $758K | −3.6% | |
| Lexington, NE | Not scored | 4 | 4.0 | $356K | +1.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 77 | 5 | 0.7 | $1.7M | +9.0% | #98 of 1,472 |
| 2Lancaster County, NE | 68 | 17 | 1.3 | $929K | +3.4% | #276 of 1,472 |
| 3Douglas County, NE | 64 | 35 | 1.5 | $765K | +3.6% | #379 of 1,472 |
| 4Scotts Bluff County, NE | 50 | 5 | 3.3 | $501K | −1.3% | #700 of 1,472 |
| 5Hall County, NE | 49 | 6 | 2.4 | $557K | +1.4% | #722 of 1,472 |
| 6Madison County, NE | 44 | 7 | 4.8 | $319K | +1.6% | #877 of 1,472 |
| 7Saunders County, NE | 39 | 6 | 6.7 | $234K | +6.0% | #1,023 of 1,472 |
| 8Otoe County, NE | 36 | 5 | 7.8 | $213K | +3.9% | #1,084 of 1,472 |
| 9Adams County, NE | 35 | 5 | 3.8 | $370K | −0.3% | #1,092 of 1,472 |
| 10Gage County, NE | 31 | 6 | 6.4 | $261K | +0.2% | #1,197 of 1,472 |
| 11Cass County, NE | 29 | 7 | 6.5 | $226K | +3.9% | #1,246 of 1,472 |
| Buffalo County, NE | Not scored | 4 | 2.0 | $683K | +1.9% | |
| Dodge County, NE | Not scored | 2 | 1.3 | $1.3M | +2.6% | |
| Platte County, NE | Not scored | 2 | 1.5 | $1.1M | +3.9% | |
| Lincoln County, NE | Not scored | 3 | 2.0 | $738K | −3.6% | |
| Dawson County, NE | Not scored | 3 | 3.3 | $429K | +1.5% | |
| Dakota County, NE | Not scored | 1 | 1.3 | $978K | +0.7% | |
| Washington County, NE | Not scored | 2 | 2.4 | $614K | +1.8% | |
| Seward County, NE | Not scored | 3 | 4.4 | $357K | +2.3% | |
| Saline County, NE | Not scored | 2 | 3.9 | $391K | +1.9% | |
| York County, NE | Not scored | 2 | 3.5 | $484K | +3.3% | |
| Box Butte County, NE | Not scored | 2 | 4.4 | $311K | −3.0% | |
| Colfax County, NE | Not scored | 2 | 5.4 | $248K | +3.6% | |
| Red Willow County, NE | Not scored | 2 | 4.4 | $395K | −3.5% | |
| Custer County, NE | Not scored | 2 | 4.4 | $366K | 0.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 3 | 7.4 | $249K | −0.3% | |
| Wayne County, NE | Not scored | 2 | 5.3 | $266K | +3.3% | |
| Cheyenne County, NE | Not scored | 3 | 6.7 | $212K | +0.4% | |
| Hamilton County, NE | Not scored | 1 | 2.8 | $634K | +2.9% | |
| Phelps County, NE | Not scored | 1 | 2.6 | $680K | +0.2% | |
| Cuming County, NE | Not scored | 3 | 7.9 | $232K | −2.1% | |
| Butler County, NE | Not scored | 2 | 5.7 | $285K | +1.8% | |
| Knox County, NE | Not scored | 2 | 5.8 | $349K | −0.5% | |
| Cedar County, NE | Not scored | 1 | 2.9 | $626K | 0.0% | |
| Keith County, NE | Not scored | 2 | 4.9 | $367K | −2.7% | |
| Dawes County, NE | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Richardson County, NE | Not scored | 2 | 5.6 | $313K | −4.2% | |
| Merrick County, NE | Not scored | 1 | 3.1 | $532K | +3.3% | |
| Pierce County, NE | Not scored | 3 | 10.6 | $152K | +0.5% | |
| Jefferson County, NE | Not scored | 1 | 3.2 | $533K | −2.6% | |
| Nemaha County, NE | Not scored | 2 | 7.0 | $207K | +0.2% | |
| Burt County, NE | Not scored | 3 | 10.2 | $175K | −0.6% | |
| Kearney County, NE | Not scored | 1 | 3.6 | $450K | +1.5% | |
| Thurston County, NE | Not scored | 2 | 10.1 | $137K | −0.1% | |
| Howard County, NE | Not scored | 2 | 8.0 | $242K | +0.8% | |
| Antelope County, NE | Not scored | 2 | 7.6 | $251K | +1.0% | |
| Clay County, NE | Not scored | 3 | 12.0 | $124K | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 2 | 9.1 | $178K | +0.4% | |
| Fillmore County, NE | Not scored | 2 | 8.5 | $232K | −2.0% | |
| Cherry County, NE | Not scored | 1 | 4.5 | $423K | +1.9% | |
| Boone County, NE | Not scored | 1 | 4.6 | $433K | −0.1% | |
| Johnson County, NE | Not scored | 2 | 11.7 | $158K | −1.4% | |
| Polk County, NE | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Sheridan County, NE | Not scored | 1 | 4.7 | $440K | −5.7% | |
| Thayer County, NE | Not scored | 1 | 4.8 | $428K | −3.6% | |
| Furnas County, NE | Not scored | 4 | 19.9 | $92K | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $338K | −3.3% | |
| Nuckolls County, NE | Not scored | 2 | 10.4 | $168K | +0.2% | |
| Valley County, NE | Not scored | 1 | 5.6 | $311K | +0.9% | |
| Chase County, NE | Not scored | 1 | 6.8 | $292K | −4.4% | |
| Webster County, NE | Not scored | 2 | 13.4 | $121K | −1.6% | |
| Nance County, NE | Not scored | 2 | 14.9 | $110K | −3.0% | |
| Kimball County, NE | Not scored | 1 | 6.7 | $320K | −0.5% | |
| Sherman County, NE | Not scored | 1 | 7.5 | $245K | −1.2% | |
| Brown County, NE | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Harlan County, NE | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, NE | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Perkins County, NE | Not scored | 1 | 8.4 | $220K | −0.3% | |
| Frontier County, NE | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Hitchcock County, NE | Not scored | 1 | 9.0 | $222K | −5.9% | |
| Pawnee County, NE | Not scored | 1 | 9.2 | $222K | −1.0% | |
| Greeley County, NE | Not scored | 1 | 10.4 | $203K | −1.3% | |
| Gosper County, NE | Not scored | 1 | 12.0 | $136K | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 1 | 11.7 | $168K | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | $139K | −5.2% | |
| Garfield County, NE | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Boyd County, NE | Not scored | 2 | 26.9 | $69K | −7.5% | |
| Rock County, NE | Not scored | 1 | 16.7 | $117K | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 1 | 30.6 | $58K | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 funeral homes on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many funeral homes are in Nebraska?
Nebraska has 214 funeral homes on map listings as of September 2026. 18 of them (8%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 150 businesses with payroll classed as funeral homes and funeral services in 2023, down 1.3% from 2019.
How much do households in Nebraska spend on funerals?
About $107.2M a year, or $134 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 214 funeral homes on map listings, it comes to $501K per home. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for funeral homes?
Nebraska has 2.7 funeral homes per 10,000 households, 29% above the U.S. rate of 2.1. Spending per home is $501K, 26% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, Nebraska would have about 158, against 214 on map listings. There is one business with payroll in the industry for every 5,319 households, against one for every 8,510 across the U.S. The official count fell 1.3% from 2019 to 2023, against −1.7% for the U.S.
Which market in Nebraska has the highest market score for funeral homes?
Among 4 scored metro areas in or partly in Nebraska, the Lincoln metro area scores highest, at 60 (upper middle). Among 5 scored small-town markets in or partly in Nebraska, the Kearney area scores highest, at 72 (upper middle). Among 11 scored counties in Nebraska, Sarpy County scores highest, at 77 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 26 for funeral homes (lower middle), #44 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Funeral homes in other states
All 51 states
- Alabama
- Alaska
- Arizona
- Arkansas
- California
- Colorado
- Connecticut
- Delaware
- District of Columbia
- Florida
- Georgia
- Hawaii
- Idaho
- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
- Massachusetts
- Michigan
- Minnesota
- Mississippi
- Missouri
- Montana
- Nebraska
- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for funeral homes across the U.S. · All business types in Nebraska
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.