Small-town market profile · Nebraska
Scottsbluff, NE area market data
Population, household spending and competition for 56 business types in the Scottsbluff area, each scored against other small-town markets.
- Population, 2025
- 36,272
- −1.2% since 2020
- Households
- 15,383
- Median household income
- $63,838
- Median home value
- $168,800
- Jobs located here
- 16,456
- Highest market score
- 67
- Primary care and pediatrics, #101 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Scottsbluff area by name and distance, and the households and spending within reach. Or open the report at the center of the Scottsbluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,272 people live in the Scottsbluff area, in 15,383 households. Between 2020 and 2025, the population of the Scottsbluff area declined 1.2%, against +3.1% for the U.S. The median household income in the Scottsbluff area is $63,838 a year, 21% below the U.S. median of $80,734.
Set against the U.S., households in the Scottsbluff area spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (57).
The highest Groundwork market scores in the Scottsbluff area are for primary care and pediatric clinics (67), funeral homes (66) and grocery stores (66). The Scottsbluff area ranks #101 of 458 scored small-town markets for primary care and pediatric clinics.
The Scottsbluff area takes in 2 counties: Scotts Bluff County and Banner County. For its number of households, the Scottsbluff area has the most map listings, relative to the U.S., for tire shops (2.2 times the U.S. rate) and the fewest for real estate agents and brokers (53% below the U.S. rate).
All 56 business types in the Scottsbluff area
Highest Groundwork market score first. Each score compares the Scottsbluff area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 67 | #101 of 458 | 8 | 5.2 | $2.5M | 139 | 11 |
| Funeral homes | 66 | #87 of 365 | 5 | 3.3 | $510K | 75 | 3 |
| Grocery stores | 66 | #102 of 506 | 8 | 5.2 | $10.9M | 117 | 4 |
| Convenience stores | 66 | #118 of 529 | 10 | 6.5 | $8.7M | 111 | 3 |
| Grocery and convenience stores | 63 | #142 of 538 | 27 | 17.6 | $3.2M | 95 | 7 |
| Optometrists and eye care | 56 | #150 of 400 | 5 | 3.3 | $4M | 127 | 4 |
| Martial arts and dance studios | 53 | #161 of 378 | 5 | 3.3 | $2.2M | 110 | Under 3 |
| Gas stations | 51 | #262 of 536 | 22 | 14.3 | $2M | 84 | 20 |
| Collision repair and body shops | 48 | #203 of 387 | 5 | 3.3 | $3.4M | 111 | 10 |
| Gyms, studios and classes | 48 | #305 of 535 | 15 | 9.8 | $742K | 112 | 7 |
| Physical therapy | 47 | #226 of 400 | 8 | 5.2 | $2.5M | 103 | 6 |
| Pizza | 46 | #293 of 520 | 10 | 6.5 | $5.3M | 105 | 36 |
| Spas and skin care | 46 | #296 of 504 | 12 | 7.8 | $1.1M | 131 | Under 3 |
| Landscaping and lawn care | 45 | #230 of 399 | 6 | 3.9 | $2.9M | 98 | 12 |
| Car washes and detailing | 45 | #257 of 441 | 7 | 4.6 | $2.4M | 97 | 5 |
| Clothing, shoes and laundry | 41 | #356 of 536 | 40 | 26.0 | $685K | 78 | 7 |
| Doctors, dentists and clinics | 41 | #358 of 538 | 112 | 72.8 | $177K | 116 | 51 |
| Veterinarians | 40 | #266 of 398 | 5 | 3.3 | $2.3M | 84 | 7 |
| Clothing and shoe stores | 40 | #360 of 536 | 31 | 20.2 | $884K | 70 | 7 |
| Nail salons | 37 | #284 of 387 | 9 | 5.9 | $1.5M | 92 | Under 3 |
| Bakeries and dessert shops | 37 | #390 of 507 | 15 | 9.8 | $3.6M | 86 | 8 |
| Gyms | 37 | #391 of 506 | 10 | 6.5 | $1.1M | 86 | 7 |
| Salons, barbers and spas | 37 | #422 of 538 | 78 | 50.7 | $177K | 83 | 8 |
| Hair salons | 37 | #422 of 538 | 52 | 33.8 | $265K | 62 | 4 |
| Coffee shops and cafes | 35 | #435 of 529 | 19 | 12.4 | $2.8M | 76 | 8 |
| Pet businesses | 34 | #435 of 527 | 22 | 14.3 | $522K | 59 | 7 |
| Real estate agents and brokers | 34 | #464 of 533 | 22 | 14.3 | Index only | 166 | 15 |
| Electricians | 33 | #255 of 295 | 7 | 4.6 | $5.4M | 45 | 8 |
| Auto repair shops | 33 | #443 of 538 | 47 | 30.6 | $365K | 82 | 30 |
| Real estate | 33 | #469 of 536 | 29 | 18.9 | Index only | 159 | 23 |
| Sit-down restaurants | 31 | #459 of 538 | 88 | 57.2 | $607K | 91 | 35 |
| Roofing and gutters | 30 | #251 of 288 | 7 | 4.6 | $5.4M | 64 | 3 |
| Pet grooming and boarding | 30 | #333 of 387 | 8 | 5.2 | $1.4M | 56 | Under 3 |
| Auto repair and car care | 30 | #450 of 538 | 83 | 54.0 | $207K | 77 | 42 |
| Lawn, cleaning and pest control | 29 | #432 of 481 | 14 | 9.1 | $1.2M | 73 | 18 |
| Restaurants and cafes | 29 | #465 of 538 | 170 | 110.5 | $314K | 85 | 80 |
| HVAC and plumbing | 28 | #440 of 476 | 12 | 7.8 | $3.1M | 66 | 14 |
| Tire shops | 27 | #369 of 431 | 13 | 8.5 | $1.3M | 53 | 6 |
| Mortgage brokers and lenders | 26 | #164 of 177 | 5 | 3.3 | Index only | 102 | Under 3 |
| Fast food and sandwich shops | 25 | #475 of 537 | 28 | 18.2 | $1.9M | 63 | 36 |
| Dentists and orthodontists | 25 | #487 of 526 | 23 | 15.0 | $862K | 88 | 20 |
| Home repair trades | 25 | #501 of 526 | 26 | 16.9 | $1.4M | 60 | 25 |
| Chiropractors | 24 | #408 of 426 | 15 | 9.8 | $1.3M | 55 | 10 |
| House cleaning | 23 | #136 of 142 | 7 | 4.6 | $2.5M | 39 | 6 |
| Child care and preschools | 20 | #422 of 454 | 12 | 7.8 | $421K | 42 | 10 |
| Insurance agencies | 17 | #508 of 537 | 30 | 19.5 | $898K | 72 | 29 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $4.6M | 243 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $9.1M | 73 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.3 | $5.7M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | 4 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $27.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $17.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $19.8M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 7 |
Household spending in the Scottsbluff area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.1M | $1,115 | 116 |
| Gasoline and other fuels | $44.2M | $2,871 | 111 |
| Food away from home | $53.4M | $3,471 | 85 |
| Groceries | $87.3M | $5,677 | 90 |
| Personal care products and services | $13.8M | $895 | 89 |
| Child care and other personal services | $5M | $328 | 57 |
| Memberships, classes and admissions | $11.1M | $724 | 74 |
| Medical and dental services | $19.8M | $1,289 | 100 |
| Pets | $11.5M | $747 | 82 |
| Clothing, shoes and related services | $27.4M | $1,781 | 87 |
| Vehicle insurance | $26.9M | $1,751 | 89 |
| Home repairs, maintenance and insurance | $37.6M | $2,448 | 81 |
| Lawn care, cleaning and other household services | $17.3M | $1,122 | 79 |
| Rent and homeowner costs | $199.2M | $12,947 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Scottsbluff area
- Population, 2025 estimate
- 36,272−1.2% since 2020
- Households
- 15,383
- Median age
- 41.0
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.0
- Land area
- 1,486 sq. mi.
- People per square mile
- 25
- Median household income
- $63,838
- Average household income
- $83,146
- Median home value
- $168,800
- Jobs located here
- 16,456
- Daytime population
- 36,402Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Scottsbluff area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Scottsbluff area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Scottsbluff area 2
- Scotts Bluff County, NE35,843 people
- Banner County, NE742 people
Other markets based in Nebraska 11
- Omaha, NE-IA metro area982,064 people
- Lincoln, NE metro area344,337 people
- Grand Island, NE metro area76,794 people
- Kearney, NE area57,292 people
- Norfolk, NE area48,653 people
- Columbus, NE area45,357 people
- Hastings, NE area40,507 people
- Fremont, NE area37,351 people
- North Platte, NE area34,575 people
- Lexington, NE area26,242 people
- Beatrice, NE area21,629 people
Questions
How fast is the Scottsbluff, NE area growing?
Population estimates put the Scottsbluff area at 36,272 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 15,383 households.
How much do households in the Scottsbluff, NE area spend?
Households in the Scottsbluff area spend about $199.2M a year on rent and homeowner costs, $87.3M on groceries and $53.4M on food away from home. Relative to the U.S., household spending in the Scottsbluff area runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (57).
Which business types have the highest market scores in the Scottsbluff, NE area?
Of the business types scored in the Scottsbluff area, primary care and pediatric clinics (67), funeral homes (66) and grocery stores (66) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #101 of 458 scored small-town markets.
How does the Scottsbluff, NE area compare with the U.S.?
Median household income in the Scottsbluff area is $63,838, 21% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $168,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (2.2 times the U.S. rate) and lowest for real estate agents and brokers (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Scottsbluff area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Scottsbluff area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Scottsbluff area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Scottsbluff area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.