County profile · Nebraska
Seward County, NE market data
Population, household spending and competition for 56 business types in Seward County, each scored against other counties.
- Population, 2025
- 18,032
- +2.3% since 2020
- Households
- 6,788
- Median household income
- $82,444
- +17.1% vs. 2015–2019, before inflation
- Median home value
- $241,300
- Jobs located here
- 5,998
- Highest market score
- 82
- Grocery and convenience stores, #142 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Seward County by name and distance, and the households and spending within reach. Or open the report at the center of Seward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,032 people live in Seward County, in 6,788 households. Population estimates put the population change in Seward County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in Seward County is $82,444 a year, 2% above the U.S. median of $80,734. That rose 17.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Seward County spend the most on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and the least on child care and other personal services (72).
The highest Groundwork market scores in Seward County are for grocery and convenience stores (82); salons, barbers and spas (76); and medical and dental practices (76). Seward County ranks #142 of 2,402 scored counties for grocery and convenience stores.
Seward County is part of the Lincoln metro area. For its number of households, Seward County has the most map listings, relative to the U.S., for pizza places (twice the U.S. rate) and the fewest for medical and dental practices (56% below the U.S. rate).
All 56 business types in Seward County
Highest Groundwork market score first. Each score compares Seward County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 82 | #142 of 2,402 | 6 | 8.8 | $7M | 206 | 3 |
| Salons, barbers and spas | 76 | #136 of 2,385 | 17 | 25.0 | $407K | 191 | 4 |
| Doctors, dentists and clinics | 76 | #169 of 2,394 | 25 | 36.8 | $393K | 258 | 14 |
| Sit-down restaurants | 75 | #245 of 2,405 | 28 | 41.2 | $971K | 146 | 9 |
| Clothing and shoe stores | 74 | #253 of 2,087 | 5 | 7.4 | $2.7M | 214 | 3 |
| Hair salons | 73 | #205 of 2,339 | 11 | 16.2 | $629K | 146 | 3 |
| Clothing, shoes and laundry | 73 | #290 of 2,210 | 8 | 11.8 | $1.7M | 193 | 3 |
| Real estate | 67 | #289 of 2,229 | 7 | 10.3 | Index only | 320 | 8 |
| Dentists and orthodontists | 65 | #406 of 1,886 | 6 | 8.8 | $1.6M | 167 | 6 |
| Restaurants and cafes | 64 | #605 of 2,405 | 59 | 86.9 | $461K | 124 | 28 |
| Gyms | 62 | #463 of 1,792 | 5 | 7.4 | $1.2M | 95 | Under 3 |
| Gas stations | 60 | #766 of 2,358 | 11 | 16.2 | $2.1M | 86 | 9 |
| Real estate agents and brokers | 59 | #584 of 2,176 | 7 | 10.3 | Index only | 254 | 8 |
| Fast food and sandwich shops | 59 | #789 of 2,222 | 9 | 13.3 | $3M | 99 | 13 |
| Pet businesses | 58 | #748 of 2,200 | 9 | 13.3 | $656K | 75 | 3 |
| Auto repair and car care | 58 | #829 of 2,401 | 29 | 42.7 | $308K | 115 | 16 |
| Gyms, studios and classes | 57 | #740 of 2,088 | 10 | 14.7 | $616K | 93 | Under 3 |
| Coffee shops and cafes | 48 | #1,094 of 2,063 | 7 | 10.3 | $3.9M | 105 | 6 |
| Auto repair shops | 47 | #1,337 of 2,378 | 21 | 30.9 | $425K | 96 | 14 |
| Lawn, cleaning and pest control | 45 | #1,044 of 1,771 | 5 | 7.4 | $1.7M | 102 | 14 |
| Pizza | 41 | #1,419 of 2,090 | 11 | 16.2 | $2.5M | 49 | 13 |
| Chiropractors | 38 | #1,077 of 1,490 | 6 | 8.8 | $1.6M | 68 | 5 |
| Home repair trades | 38 | #1,580 of 2,057 | 11 | 16.2 | $1.7M | 70 | 14 |
| Collision repair and body shops | 35 | #1,006 of 1,327 | 5 | 7.4 | $1.8M | 58 | 5 |
| HVAC and plumbing | 35 | #1,368 of 1,707 | 6 | 8.8 | $3.1M | 66 | 8 |
| Insurance agencies | 30 | #1,807 of 2,272 | 12 | 17.7 | $1.1M | 91 | 15 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 5.9 | $6.8M | 164 | 6 |
| Child care and preschools | Not scored | Not scored | 4 | 5.9 | $705K | 70 | 8 |
| Car washes and detailing | Not scored | Not scored | 3 | 4.4 | $3M | 118 | Under 3 |
| Convenience stores | Not scored | Not scored | 3 | 4.4 | $14M | 177 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 4.4 | $357K | 53 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.4 | $2.8M | 97 | 10 |
| Physical therapy | Not scored | Not scored | 3 | 4.4 | $3.3M | 136 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 4.4 | $6.3M | 74 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 4.4 | $2.3M | 263 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.4 | $2M | 72 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 4.4 | $2.1M | 51 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.9 | $9.4M | Too few | 6 |
| House cleaning | Not scored | Not scored | 2 | 2.9 | $4.3M | Too few | 4 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.9 | $3.1M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.9 | $3.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.9 | $4.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.9 | $3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.9 | $4.9M | Too few | 3 |
| Tire shops | Not scored | Not scored | 2 | 2.9 | $4.5M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.5 | $6.9M | Too few | Under 3 |
| Grocery stores | Not scored | Not scored | 1 | 1.5 | $41.9M | Too few | 3 |
| Laundromats | Not scored | Not scored | 1 | 1.5 | $13.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Seward County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.9M | $1,316 | 137 |
| Gasoline and other fuels | $22.6M | $3,328 | 128 |
| Food away from home | $27.2M | $4,005 | 98 |
| Groceries | $41.9M | $6,178 | 98 |
| Personal care products and services | $6.9M | $1,019 | 101 |
| Child care and other personal services | $2.8M | $415 | 72 |
| Memberships, classes and admissions | $6.2M | $908 | 92 |
| Medical and dental services | $9.8M | $1,448 | 112 |
| Pets | $5.9M | $870 | 96 |
| Clothing, shoes and related services | $13.6M | $2,003 | 97 |
| Vehicle insurance | $13.7M | $2,015 | 103 |
| Home repairs, maintenance and insurance | $18.8M | $2,769 | 92 |
| Lawn care, cleaning and other household services | $8.5M | $1,256 | 89 |
| Rent and homeowner costs | $97M | $14,295 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Seward County
- Population, 2025 estimate
- 18,032+2.3% since 2020
- Households
- 6,788
- Median age
- 37.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.3
- Land area
- 571 sq. mi.
- People per square mile
- 31
- Median household income
- $82,444+17.1% vs. 2015–2019, before inflation
- Average household income
- $99,633
- Median home value
- $241,300
- Jobs located here
- 5,998
- Daytime population
- 14,864Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Seward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Seward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- York County, NE14,286 people
- Polk County, NE5,225 people
- Fillmore County, NE5,541 people
- Saunders County, NE23,048 people
- Platte County, NE34,716 people
Questions
How fast is Seward County, NE growing?
Population estimates put Seward County at 18,032 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 6,788 households. Against the 2015–2019 survey, median household income rose 17.1%, before inflation.
How much do households in Seward County, NE spend?
Households in Seward County spend about $97M a year on rent and homeowner costs, $41.9M on groceries and $27.2M on food away from home. Relative to the U.S., household spending in Seward County runs highest on vehicle maintenance and repairs (an index of 137, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Which business types have the highest market scores in Seward County, NE?
Of the business types scored in Seward County, grocery and convenience stores (82); salons, barbers and spas (76); and medical and dental practices (76) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #142 of 2,402 scored counties.
How does Seward County, NE compare with the U.S.?
Median household income in Seward County is $82,444, 2% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (twice the U.S. rate) and lowest for medical and dental practices (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Seward County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Seward County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Seward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Seward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.