County profile · Nebraska
Hall County, NE market data
How Hall County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 63,633
- +1.4% since 2020
- Households
- 24,587
- Median household income
- $69,251
- +21.3% vs. 2015–2019, before inflation
- Median home value
- $224,600
- Jobs located here
- 35,068
- Highest market score
- 67
- Collision repair and body shops, #286 of 1,327 scored counties
A site report maps the competitors on map listings around any address in Hall County by name and distance, and the households and spending within reach. Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hall County has an estimated 63,633 people and 24,587 households. Between 2020 and 2025, the population of Hall County grew 1.4%, slower than the U.S. (+3.1%). Median household income in Hall County is $69,251, 14% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.3%, before inflation.
Relative to the U.S., household spending in Hall County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Of the business types scored in Hall County, collision repair and body shops (67), primary care and pediatric clinics (66) and spas and skin care studios (62) have the highest Groundwork market scores. For collision repair and body shops, that ranks #286 of 1,327 scored counties.
Hall County is part of the Grand Island metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (2.8 times the U.S. rate) and lowest for spas and skin care studios (43% below the U.S. rate).
All 56 business types in Hall County
Highest Groundwork market score first. Each score compares Hall County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 67 | #286 of 1,327 | 8 | 3.3 | $3.4M | 111 | 5 |
| Primary care and pediatrics | 66 | #338 of 1,656 | 11 | 4.5 | $3M | 168 | 32 |
| Spas and skin care | 62 | #447 of 1,769 | 16 | 6.5 | $1.4M | 164 | 5 |
| Pet grooming and boarding | 59 | #513 of 1,461 | 8 | 3.3 | $2.4M | 95 | 4 |
| Pet businesses | 57 | #770 of 2,200 | 23 | 9.4 | $840K | 96 | 12 |
| Convenience stores | 55 | #935 of 2,261 | 22 | 8.9 | $6.5M | 83 | Under 3 |
| Gas stations | 53 | #1,021 of 2,358 | 27 | 11.0 | $2.6M | 109 | 36 |
| Grocery and convenience stores | 53 | #1,080 of 2,402 | 52 | 21.1 | $2.8M | 81 | 15 |
| Veterinarians | 51 | #707 of 1,485 | 7 | 2.8 | $2.8M | 101 | 8 |
| Martial arts and dance studios | 49 | #700 of 1,334 | 10 | 4.1 | $2M | 98 | 7 |
| Funeral homes | 49 | #722 of 1,472 | 6 | 2.4 | $557K | 82 | 4 |
| Gyms | 49 | #959 of 1,792 | 18 | 7.3 | $1.1M | 84 | 7 |
| Gyms, studios and classes | 49 | #1,096 of 2,088 | 29 | 11.8 | $681K | 103 | 14 |
| Hair salons | 47 | #1,325 of 2,339 | 53 | 21.6 | $434K | 101 | 15 |
| Tire shops | 46 | #891 of 1,530 | 16 | 6.5 | $1.7M | 69 | 5 |
| Child care and preschools | 46 | #942 of 1,611 | 14 | 5.7 | $644K | 64 | 9 |
| Auto repair shops | 46 | #1,398 of 2,378 | 67 | 27.3 | $410K | 92 | 32 |
| Salons, barbers and spas | 44 | #1,520 of 2,385 | 98 | 39.9 | $235K | 110 | 26 |
| Barbershops | 43 | #876 of 1,356 | 11 | 4.5 | $2.1M | 111 | 3 |
| Chiropractors | 43 | #929 of 1,490 | 15 | 6.1 | $2.2M | 92 | 13 |
| Pizza | 43 | #1,320 of 2,090 | 25 | 10.2 | $3.6M | 71 | 48 |
| Optometrists and eye care | 42 | #875 of 1,302 | 14 | 5.7 | $2.4M | 75 | 5 |
| Dentists and orthodontists | 42 | #1,221 of 1,886 | 31 | 12.6 | $1.1M | 108 | 25 |
| Pet stores | 41 | #635 of 974 | 5 | 2.0 | $3.9M | 85 | Under 3 |
| Physical therapy | 41 | #946 of 1,422 | 14 | 5.7 | $2.4M | 98 | 25 |
| Coffee shops and cafes | 40 | #1,384 of 2,063 | 27 | 11.0 | $3.3M | 90 | 16 |
| Auto repair and car care | 40 | #1,668 of 2,401 | 117 | 47.6 | $235K | 87 | 50 |
| Bakeries and dessert shops | 38 | #1,366 of 1,889 | 26 | 10.6 | $3.5M | 83 | 16 |
| Real estate | 38 | #1,728 of 2,229 | 60 | 24.4 | Index only | 127 | 34 |
| Doctors, dentists and clinics | 38 | #1,765 of 2,394 | 205 | 83.4 | $161K | 105 | 103 |
| Grocery stores | 37 | #1,456 of 2,070 | 22 | 8.9 | $6.5M | 70 | 14 |
| Sit-down restaurants | 37 | #1,781 of 2,405 | 164 | 66.7 | $547K | 82 | 45 |
| Real estate agents and brokers | 36 | #1,790 of 2,176 | 51 | 20.7 | Index only | 119 | 22 |
| Nail salons | 35 | #1,052 of 1,328 | 18 | 7.3 | $1.3M | 77 | Under 3 |
| Fast food and sandwich shops | 35 | #1,688 of 2,222 | 48 | 19.5 | $1.9M | 61 | 48 |
| Car washes and detailing | 34 | #1,117 of 1,451 | 15 | 6.1 | $1.8M | 73 | 12 |
| Restaurants and cafes | 33 | #1,924 of 2,405 | 307 | 124.9 | $292K | 79 | 113 |
| Electricians | 28 | #1,024 of 1,160 | 12 | 4.9 | $5.3M | 44 | 16 |
| Landscaping and lawn care | 28 | #1,318 of 1,493 | 16 | 6.5 | $1.8M | 61 | 28 |
| Laundromats | 27 | #654 of 785 | 7 | 2.8 | $6.5M | 52 | Under 3 |
| Clothing and shoe stores | 27 | #1,796 of 2,087 | 58 | 23.6 | $789K | 62 | 35 |
| Clothing, shoes and laundry | 27 | #1,926 of 2,210 | 75 | 30.5 | $610K | 69 | 38 |
| House cleaning | 22 | #804 of 847 | 6 | 2.4 | $4.8M | 75 | 26 |
| HVAC and plumbing | 22 | #1,627 of 1,707 | 23 | 9.4 | $2.8M | 58 | 34 |
| Pest control | 19 | #666 of 699 | 5 | 2.0 | $5.7M | 56 | 6 |
| Lawn, cleaning and pest control | 19 | #1,740 of 1,771 | 27 | 11.0 | $1.1M | 63 | 60 |
| Home repair trades | 19 | #2,016 of 2,057 | 60 | 24.4 | $1.1M | 43 | 65 |
| Insurance agencies | 17 | #2,140 of 2,272 | 54 | 22.0 | $790K | 63 | 48 |
| Roofing and gutters | 13 | #1,160 of 1,177 | 25 | 10.2 | $2.5M | 30 | 15 |
| Property management | Not scored | Not scored | 4 | 1.6 | Index only | 149 | 5 |
| Home inspectors | Not scored | Not scored | 3 | 1.2 | Index only | 42 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $22.9M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $27.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $19.7M | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Hall County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.5M | $1,118 | 117 |
| Gasoline and other fuels | $70.2M | $2,856 | 110 |
| Food away from home | $89.7M | $3,650 | 90 |
| Groceries | $143.3M | $5,828 | 92 |
| Personal care products and services | $23M | $936 | 93 |
| Child care and other personal services | $9M | $367 | 63 |
| Memberships, classes and admissions | $19.7M | $803 | 82 |
| Medical and dental services | $32.9M | $1,338 | 104 |
| Pets | $19.3M | $785 | 86 |
| Clothing, shoes and related services | $45.8M | $1,861 | 91 |
| Vehicle insurance | $42.7M | $1,735 | 89 |
| Home repairs, maintenance and insurance | $63.3M | $2,573 | 85 |
| Lawn care, cleaning and other household services | $28.7M | $1,168 | 83 |
| Rent and homeowner costs | $330.4M | $13,436 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hall County
- Population, 2025 estimate
- 63,633+1.4% since 2020
- Households
- 24,587
- Median age
- 36.9
- Homes lived in by their owners
- 62%
- Vehicles per household
- 2.0
- Land area
- 547 sq. mi.
- People per square mile
- 114
- Median household income
- $69,251+21.3% vs. 2015–2019, before inflation
- Average household income
- $89,848
- Median home value
- $224,600
- Jobs located here
- 35,068
- Daytime population
- 66,331Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hall County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Howard County, NE6,534 people
- Adams County, NE31,052 people
- Merrick County, NE7,724 people
- Clay County, NE6,095 people
- Sherman County, NE2,967 people
- Buffalo County, NE50,579 people
- York County, NE14,286 people
Questions
How fast is Hall County, NE growing?
Population estimates put Hall County at 63,633 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 24,587 households. Median household income rose 21.3% from the 2015–2019 survey, before inflation.
How much do households in Hall County, NE spend?
Households in Hall County spend about $330.4M a year on rent and homeowner costs, $143.3M on groceries and $89.7M on food away from home. Set against the U.S., households in Hall County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (63).
Which business types have the highest market scores in Hall County, NE?
The highest Groundwork market scores in Hall County are for collision repair and body shops (67), primary care and pediatric clinics (66) and spas and skin care studios (62). Hall County ranks #286 of 1,327 scored counties for collision repair and body shops.
How does Hall County, NE compare with the U.S.?
The median household income in Hall County is $69,251 a year, 14% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $224,600, against $332,700 for the U.S. For its number of households, Hall County has the most map listings, relative to the U.S., for roofing and gutter companies (2.8 times the U.S. rate) and the fewest for spas and skin care studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Hall County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hall County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Nebraska · Every U.S. market · How we measure
Screening a site or an acquisition in Hall County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hall County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.