County profile · Nebraska
Sarpy County, NE market data
Population, household spending and competition for 56 business types in Sarpy County, each scored against other counties.
- Population, 2025
- 208,303
- +9.0% since 2020
- Households
- 74,097
- Median household income
- $103,321
- +26.0% vs. 2015–2019, before inflation
- Median home value
- $314,100
- Jobs located here
- 78,732
- Highest market score
- 96
- Grocery and convenience stores, #5 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Sarpy County by name and distance, and the households and spending within reach. Or open the report at the center of Sarpy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 208,303 people live in Sarpy County, in 74,097 households. Population estimates put the population change in Sarpy County from 2020 to 2025 at +9.0%, faster than the U.S. (+3.1%). The median household income in Sarpy County is $103,321 a year, 28% above the U.S. median of $80,734. That rose 26.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sarpy County spend the most on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and the least on vehicle insurance (92).
The highest Groundwork market scores in Sarpy County are for grocery and convenience stores (96), grocery stores (95) and convenience stores (94). Sarpy County ranks #5 of 2,402 scored counties for grocery and convenience stores.
Sarpy County is part of the Omaha metro area. For its number of households, Sarpy County has the most map listings, relative to the U.S., for landscaping and lawn care companies (77% above the U.S. rate) and the fewest for mortgage brokers and lenders (53% below the U.S. rate).
All 56 business types in Sarpy County
Highest Groundwork market score first. Each score compares Sarpy County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 96 | #5 of 2,402 | 73 | 9.9 | $6.8M | 200 | 14 |
| Grocery stores | 95 | #13 of 2,070 | 26 | 3.5 | $19.1M | 205 | 14 |
| Convenience stores | 94 | #10 of 2,261 | 33 | 4.5 | $15M | 191 | Under 3 |
| Barbershops | 93 | #6 of 1,356 | 20 | 2.7 | $4.3M | 228 | Under 3 |
| Laundromats | 90 | #13 of 785 | 7 | 0.9 | $24.4M | 195 | Under 3 |
| Primary care and pediatrics | 89 | #20 of 1,656 | 35 | 4.7 | $3.5M | 194 | 56 |
| Tire shops | 89 | #20 of 1,530 | 25 | 3.4 | $3.6M | 145 | 8 |
| Sit-down restaurants | 89 | #31 of 2,405 | 285 | 38.5 | $1.2M | 181 | 94 |
| Veterinarians | 88 | #20 of 1,485 | 18 | 2.4 | $4.2M | 154 | 16 |
| Gas stations | 87 | #53 of 2,358 | 45 | 6.1 | $4.9M | 206 | 50 |
| Dry cleaners | 86 | #4 of 507 | 6 | 0.8 | $28.4M | 181 | Under 3 |
| Spas and skin care | 85 | #34 of 1,769 | 49 | 6.6 | $1.8M | 200 | 13 |
| Nail salons | 84 | #25 of 1,328 | 38 | 5.1 | $2.3M | 135 | 7 |
| Restaurants and cafes | 83 | #93 of 2,405 | 595 | 80.3 | $575K | 155 | 279 |
| Auto repair shops | 82 | #80 of 2,378 | 122 | 16.5 | $742K | 167 | 78 |
| Auto repair and car care | 80 | #121 of 2,401 | 235 | 31.7 | $385K | 143 | 111 |
| Optometrists and eye care | 79 | #60 of 1,302 | 22 | 3.0 | $5.5M | 176 | 16 |
| Pet businesses | 79 | #86 of 2,200 | 68 | 9.2 | $1.1M | 126 | 40 |
| Yoga, Pilates and fitness studios | 78 | #25 of 777 | 9 | 1.2 | $9.7M | 240 | 26 |
| Mortgage brokers and lenders | 78 | #47 of 887 | 15 | 2.0 | Index only | 201 | Under 3 |
| Property management | 78 | #48 of 910 | 12 | 1.6 | Index only | 176 | 20 |
| Hair salons | 78 | #99 of 2,339 | 118 | 15.9 | $727K | 169 | 46 |
| Bakeries and dessert shops | 78 | #108 of 1,889 | 49 | 6.6 | $7M | 169 | 48 |
| Funeral homes | 77 | #98 of 1,472 | 5 | 0.7 | $1.7M | 245 | 4 |
| Doctors, dentists and clinics | 77 | #152 of 2,394 | 359 | 48.5 | $337K | 221 | 202 |
| Fast food and sandwich shops | 77 | #194 of 2,222 | 91 | 12.3 | $3.8M | 123 | 135 |
| Salons, barbers and spas | 76 | #142 of 2,385 | 230 | 31.0 | $373K | 175 | 71 |
| Pizza | 76 | #159 of 2,090 | 61 | 8.2 | $5.6M | 110 | 135 |
| Dentists and orthodontists | 75 | #159 of 1,886 | 72 | 9.7 | $1.7M | 171 | 63 |
| Pest control | 74 | #64 of 699 | 10 | 1.3 | $10.5M | 103 | 6 |
| Pet grooming and boarding | 74 | #133 of 1,461 | 27 | 3.6 | $2.8M | 110 | 17 |
| Electricians | 73 | #120 of 1,160 | 17 | 2.3 | $13.7M | 114 | 53 |
| Chiropractors | 73 | #174 of 1,490 | 41 | 5.5 | $3M | 123 | 27 |
| Car washes and detailing | 70 | #235 of 1,451 | 29 | 3.9 | $3.1M | 124 | 19 |
| Collision repair and body shops | 69 | #243 of 1,327 | 25 | 3.4 | $3.6M | 117 | 26 |
| Home inspectors | 67 | #79 of 415 | 5 | 0.7 | Index only | 90 | 3 |
| Physical therapy | 67 | #286 of 1,422 | 42 | 5.7 | $2.9M | 120 | 37 |
| Gyms | 66 | #332 of 1,792 | 70 | 9.4 | $1.3M | 96 | 26 |
| House cleaning | 64 | #166 of 847 | 13 | 1.8 | $8.1M | 127 | 58 |
| Pet stores | 64 | #258 of 974 | 19 | 2.6 | $4M | 88 | 7 |
| Martial arts and dance studios | 64 | #287 of 1,334 | 40 | 5.4 | $2.2M | 109 | 34 |
| Gyms, studios and classes | 64 | #460 of 2,088 | 119 | 16.1 | $737K | 111 | 60 |
| Clothing, shoes and laundry | 63 | #606 of 2,210 | 152 | 20.5 | $1.1M | 127 | 70 |
| Real estate agents and brokers | 62 | #472 of 2,176 | 110 | 14.8 | Index only | 196 | 113 |
| Real estate | 62 | #502 of 2,229 | 142 | 19.2 | Index only | 191 | 155 |
| HVAC and plumbing | 60 | #497 of 1,707 | 50 | 6.7 | $4.7M | 98 | 99 |
| Coffee shops and cafes | 58 | #707 of 2,063 | 100 | 13.5 | $3.4M | 92 | 48 |
| Clothing and shoe stores | 58 | #759 of 2,087 | 125 | 16.9 | $1.4M | 107 | 70 |
| Home repair trades | 55 | #799 of 2,057 | 107 | 14.4 | $2.2M | 90 | 188 |
| Insurance agencies | 51 | #1,069 of 2,272 | 83 | 11.2 | $1.6M | 128 | 88 |
| Roofing and gutters | 46 | #687 of 1,177 | 40 | 5.4 | $5.8M | 69 | 36 |
| Lawn, cleaning and pest control | 45 | #1,069 of 1,771 | 86 | 11.6 | $1.2M | 73 | 177 |
| Landscaping and lawn care | 43 | #928 of 1,493 | 63 | 8.5 | $1.7M | 57 | 113 |
| Child care and preschools | 41 | #1,083 of 1,611 | 69 | 9.3 | $583K | 58 | 87 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $40.3M | 164 | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $45.3M | Too few | 3 |
Household spending in Sarpy County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $90.5M | $1,222 | 128 |
| Gasoline and other fuels | $221.3M | $2,987 | 115 |
| Food away from home | $342.2M | $4,618 | 113 |
| Groceries | $495.7M | $6,690 | 106 |
| Personal care products and services | $85.8M | $1,158 | 115 |
| Child care and other personal services | $40.2M | $543 | 93 |
| Memberships, classes and admissions | $87.7M | $1,184 | 120 |
| Medical and dental services | $121M | $1,633 | 127 |
| Pets | $75.4M | $1,017 | 112 |
| Clothing, shoes and related services | $170.6M | $2,302 | 112 |
| Vehicle insurance | $133.2M | $1,798 | 92 |
| Home repairs, maintenance and insurance | $233.3M | $3,149 | 104 |
| Lawn care, cleaning and other household services | $105.5M | $1,424 | 101 |
| Rent and homeowner costs | $1.2B | $15,872 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sarpy County
- Population, 2025 estimate
- 208,303+9.0% since 2020
- Households
- 74,097
- Median age
- 37.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 238 sq. mi.
- People per square mile
- 829
- Median household income
- $103,321+26.0% vs. 2015–2019, before inflation
- Average household income
- $124,709
- Median home value
- $314,100
- Jobs located here
- 78,732
- Daytime population
- 175,418Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sarpy County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sarpy County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Dodge County, NE37,351 people
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- Lancaster County, NE326,696 people
- Burt County, NE6,740 people
Questions
How fast is Sarpy County, NE growing?
Population estimates put Sarpy County at 208,303 people in 2025, up 9.0% since 2020, faster than the U.S. (+3.1%). It has 74,097 households. Against the 2015–2019 survey, median household income rose 26.0%, before inflation.
How much do households in Sarpy County, NE spend?
Households in Sarpy County spend about $1.2B a year on rent and homeowner costs, $495.7M on groceries and $342.2M on food away from home. Relative to the U.S., household spending in Sarpy County runs highest on vehicle maintenance and repairs (an index of 128, where 100 is the U.S. average) and lowest on vehicle insurance (92).
Which business types have the highest market scores in Sarpy County, NE?
Of the business types scored in Sarpy County, grocery and convenience stores (96), grocery stores (95) and convenience stores (94) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #5 of 2,402 scored counties.
How does Sarpy County, NE compare with the U.S.?
Median household income in Sarpy County is $103,321, 28% above the U.S. median of $80,734. The population rose 9.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $314,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (77% above the U.S. rate) and lowest for mortgage brokers and lenders (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Sarpy County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sarpy County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sarpy County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sarpy County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.