Market rankings · Nebraska
Mortgage brokers and lenders in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.
- Listings
- 191
- 56 chain locations (29%)
- Official establishments
- 66
- −10.8% since 2019
- Household spending a year
- $11.3B
- On rent and homeowner costs
- Listings per 10k households
- 2.4
- 44% below the U.S.
- Housing spending per listing (U.S. = 100)
- 152
- 52% above the U.S.
- Rank among states
- #7 of 51
- Market score 69 · Upper middle
A site report maps the mortgage brokers and lenders on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
There are 191 mortgage brokers and lenders on map listings in Nebraska as of September 2026. Chain locations make up 29% of them, against 21% across the U.S. That is 2.4 per 10,000 households, 44% below the U.S. rate of 4.3.
Households in Nebraska spend about $11.3B a year on rent and homeowner costs, or $14,176 per household, 15% below the U.S. average. Housing spending per office is 52% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.
Official counts show 66 businesses with payroll classed as mortgage brokers and real estate lenders in Nebraska in 2023, down 10.8% from 2019. That is one for every 12,089 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years.
Among the 50 states and DC, Nebraska ranks #7 for mortgage brokers and lenders, with a Groundwork market score of 69 (upper middle). Of the 3 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (60). Of the 2 scored small-town markets in or partly in Nebraska, the Norfolk area scores highest (50).
Every market in Nebraska for mortgage brokers and lenders
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 60 | 124 | 3.2 | 120 | +4.2% | #101 of 373 |
| Sioux City, IA-NE-SD | 56 | 9 | 1.6 | 218 | +1.0% | #131 of 373 |
| 2Lincoln, NE | 54 | 43 | 3.1 | 118 | +3.3% | #154 of 373 |
| Grand Island, NE | Not scored | 3 | 1.0 | 348 | +1.5% |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Norfolk, NE | 50 | 5 | 2.5 | 134 | +1.1% | #92 of 177 |
| 2Scottsbluff, NE | 26 | 5 | 3.3 | 102 | −1.2% | #164 of 177 |
| Kearney, NE | Not scored | 2 | 0.9 | 406 | +1.9% | |
| Columbus, NE | Not scored | 3 | 1.7 | 203 | +3.8% | |
| Hastings, NE | Not scored | 4 | 2.3 | 148 | −0.2% | |
| Fremont, NE | Not scored | 2 | 1.3 | 264 | +2.6% | |
| North Platte, NE | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Lexington, NE | Not scored | 2 | 2.0 | 174 | +1.1% | |
| Beatrice, NE | Not scored | 1 | 1.1 | 316 | +0.2% |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sarpy County, NE | 78 | 15 | 2.0 | 201 | +9.0% | #47 of 887 |
| 2Lancaster County, NE | 54 | 43 | 3.2 | 112 | +3.4% | #358 of 887 |
| 3Douglas County, NE | 50 | 91 | 3.8 | 99 | +3.6% | #447 of 887 |
| 4Madison County, NE | 31 | 5 | 3.5 | 98 | +1.6% | #758 of 887 |
| 5Scotts Bluff County, NE | 24 | 5 | 3.3 | 100 | −1.3% | #845 of 887 |
| Hall County, NE | Not scored | 2 | 0.8 | 423 | +1.4% | |
| Buffalo County, NE | Not scored | 2 | 1.0 | 355 | +1.9% | |
| Dodge County, NE | Not scored | 2 | 1.3 | 264 | +2.6% | |
| Platte County, NE | Not scored | 3 | 2.2 | 158 | +3.9% | |
| Lincoln County, NE | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Adams County, NE | Not scored | 4 | 3.1 | 113 | −0.3% | |
| Cass County, NE | Not scored | 2 | 1.8 | 211 | +3.9% | |
| Dawson County, NE | Not scored | 1 | 1.1 | 319 | +1.5% | |
| Saunders County, NE | Not scored | 1 | 1.1 | 341 | +6.0% | |
| Gage County, NE | Not scored | 1 | 1.1 | 316 | +0.2% | |
| Dakota County, NE | Not scored | 0 | 0.0 | n/a | +0.7% | |
| Washington County, NE | Not scored | 2 | 2.4 | 165 | +1.8% | |
| Seward County, NE | Not scored | 0 | 0.0 | n/a | +2.3% | |
| Otoe County, NE | Not scored | 1 | 1.6 | 231 | +3.9% | |
| Saline County, NE | Not scored | 0 | 0.0 | n/a | +1.9% | |
| York County, NE | Not scored | 1 | 1.8 | 202 | +3.3% | |
| Box Butte County, NE | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Colfax County, NE | Not scored | 0 | 0.0 | n/a | +3.6% | |
| Red Willow County, NE | Not scored | 0 | 0.0 | n/a | −3.5% | |
| Custer County, NE | Not scored | 0 | 0.0 | n/a | 0.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 0 | 0.0 | n/a | −0.3% | |
| Wayne County, NE | Not scored | 0 | 0.0 | n/a | +3.3% | |
| Cheyenne County, NE | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Hamilton County, NE | Not scored | 1 | 2.8 | 133 | +2.9% | |
| Phelps County, NE | Not scored | 1 | 2.6 | 136 | +0.2% | |
| Cuming County, NE | Not scored | 1 | 2.6 | 134 | −2.1% | |
| Butler County, NE | Not scored | 0 | 0.0 | n/a | +1.8% | |
| Knox County, NE | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Cedar County, NE | Not scored | 0 | 0.0 | n/a | 0.0% | |
| Keith County, NE | Not scored | 1 | 2.5 | 134 | −2.7% | |
| Dawes County, NE | Not scored | 0 | 0.0 | n/a | −3.7% | |
| Richardson County, NE | Not scored | 0 | 0.0 | n/a | −4.2% | |
| Merrick County, NE | Not scored | 1 | 3.1 | 108 | +3.3% | |
| Pierce County, NE | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Jefferson County, NE | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Nemaha County, NE | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Burt County, NE | Not scored | 0 | 0.0 | n/a | −0.6% | |
| Kearney County, NE | Not scored | 0 | 0.0 | n/a | +1.5% | |
| Thurston County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Howard County, NE | Not scored | 0 | 0.0 | n/a | +0.8% | |
| Antelope County, NE | Not scored | 1 | 3.8 | 88 | +1.0% | |
| Clay County, NE | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Fillmore County, NE | Not scored | 0 | 0.0 | n/a | −2.0% | |
| Cherry County, NE | Not scored | 0 | 0.0 | n/a | +1.9% | |
| Boone County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Johnson County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Polk County, NE | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Sheridan County, NE | Not scored | 0 | 0.0 | n/a | −5.7% | |
| Thayer County, NE | Not scored | 0 | 0.0 | n/a | −3.6% | |
| Furnas County, NE | Not scored | 0 | 0.0 | n/a | −2.2% | |
| Morrill County, NE | Not scored | 0 | 0.0 | n/a | −3.3% | |
| Nuckolls County, NE | Not scored | 0 | 0.0 | n/a | +0.2% | |
| Valley County, NE | Not scored | 0 | 0.0 | n/a | +0.9% | |
| Chase County, NE | Not scored | 0 | 0.0 | n/a | −4.4% | |
| Webster County, NE | Not scored | 0 | 0.0 | n/a | −1.6% | |
| Nance County, NE | Not scored | 0 | 0.0 | n/a | −3.0% | |
| Kimball County, NE | Not scored | 0 | 0.0 | n/a | −0.5% | |
| Sherman County, NE | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Brown County, NE | Not scored | 0 | 0.0 | n/a | −2.6% | |
| Harlan County, NE | Not scored | 0 | 0.0 | n/a | −1.9% | |
| Franklin County, NE | Not scored | 0 | 0.0 | n/a | −3.1% | |
| Perkins County, NE | Not scored | 1 | 8.4 | 41 | −0.3% | |
| Frontier County, NE | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Hitchcock County, NE | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Gosper County, NE | Not scored | 1 | 12.0 | 30 | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | 25 | −5.2% | |
| Garfield County, NE | Not scored | 0 | 0.0 | n/a | −5.4% | |
| Boyd County, NE | Not scored | 0 | 0.0 | n/a | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 1 | 30.6 | 10 | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many mortgage brokers and lenders are in Nebraska?
As of September 2026, map listings count 191 mortgage brokers and lenders in Nebraska. 56 of them (29%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 66 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, down 10.8% from 2019.
How much do households in Nebraska spend on rent and homeowner costs?
About $11.3B a year, or $14,176 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 191 mortgage brokers and lenders on map listings, housing spending per office is 52% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for mortgage brokers and lenders?
Nebraska has 2.4 mortgage brokers and lenders per 10,000 households, 44% below the U.S. rate of 4.3. The index of housing spending per office is 152, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Nebraska would have about 290, against 191 on map listings. There is one business with payroll in the industry for every 12,089 households, against one for every 4,897 across the U.S. The official count fell 10.8% from 2019 to 2023, against +9.5% for the U.S.
Which market in Nebraska has the highest market score for mortgage brokers and lenders?
Among 3 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 60 (upper middle). Among 2 scored small-town markets in or partly in Nebraska, the Norfolk area scores highest, at 50 (upper middle). Among 5 scored counties in Nebraska, Sarpy County scores highest, at 78 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 69 for mortgage brokers and lenders (upper middle), #7 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for mortgage brokers and lenders across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Real estate2,159 listings
- Real estate agents and brokers1,794 listings
- Property management136 listings
- Home inspectors38 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.