County profile · Nebraska
Gage County, NE market data
Population, household spending and competition for 56 business types in Gage County, each scored against other counties.
- Population, 2025
- 21,711
- +0.2% since 2020
- Households
- 9,327
- Median household income
- $67,247
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $174,000
- Jobs located here
- 8,371
- Highest market score
- 69
- Gyms, studios and classes, #265 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Gage County by name and distance, and the households and spending within reach. Or open the report at the center of Gage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,711 people live in Gage County, in 9,327 households. Between 2020 and 2025, the population of Gage County grew 0.2%, slower than the U.S. (+3.1%). The median household income in Gage County is $67,247 a year, 17% below the U.S. median of $80,734. That rose 26.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Gage County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (60).
The highest Groundwork market scores in Gage County are for gyms and studios (69), medical and dental practices (68) and bakeries and dessert shops (64). Gage County ranks #265 of 2,088 scored counties for gyms and studios.
Gage County is part of the Beatrice area. For its number of households, Gage County has the most map listings, relative to the U.S., for pizza places (88% above the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
All 56 business types in Gage County
Highest Groundwork market score first. Each score compares Gage County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 69 | #265 of 2,088 | 5 | 5.4 | $1.4M | 215 | 3 |
| Doctors, dentists and clinics | 68 | #403 of 2,394 | 38 | 40.7 | $324K | 212 | 15 |
| Bakeries and dessert shops | 64 | #418 of 1,889 | 6 | 6.4 | $5.6M | 134 | 3 |
| Spas and skin care | 63 | #410 of 1,769 | 5 | 5.4 | $1.7M | 196 | Under 3 |
| Coffee shops and cafes | 63 | #501 of 2,063 | 7 | 7.5 | $4.8M | 129 | 3 |
| Fast food and sandwich shops | 60 | #750 of 2,222 | 11 | 11.8 | $3M | 100 | 12 |
| Salons, barbers and spas | 58 | #756 of 2,385 | 33 | 35.4 | $260K | 122 | 4 |
| Convenience stores | 57 | #855 of 2,261 | 7 | 7.5 | $7.7M | 98 | Under 3 |
| Real estate | 55 | #805 of 2,229 | 11 | 11.8 | Index only | 259 | 10 |
| Restaurants and cafes | 55 | #986 of 2,405 | 90 | 96.5 | $372K | 100 | 26 |
| Real estate agents and brokers | 54 | #811 of 2,176 | 10 | 10.7 | Index only | 226 | 6 |
| Hair salons | 54 | #965 of 2,339 | 18 | 19.3 | $476K | 111 | 4 |
| Sit-down restaurants | 54 | #1,005 of 2,405 | 48 | 51.5 | $697K | 105 | 11 |
| Gas stations | 52 | #1,087 of 2,358 | 15 | 16.1 | $1.9M | 80 | 11 |
| Dentists and orthodontists | 51 | #902 of 1,886 | 11 | 11.8 | $1.1M | 114 | 6 |
| Auto repair shops | 48 | #1,275 of 2,378 | 23 | 24.7 | $486K | 109 | 18 |
| Auto repair and car care | 44 | #1,462 of 2,401 | 42 | 45.0 | $266K | 99 | 24 |
| Child care and preschools | 41 | #1,073 of 1,611 | 5 | 5.4 | $654K | 65 | 4 |
| Pizza | 41 | #1,420 of 2,090 | 14 | 15.0 | $2.4M | 47 | 12 |
| Grocery and convenience stores | 41 | #1,560 of 2,402 | 25 | 26.8 | $2.2M | 64 | 6 |
| Pet businesses | 37 | #1,657 of 2,200 | 15 | 16.1 | $480K | 55 | 4 |
| Grocery stores | 33 | #1,573 of 2,070 | 9 | 9.6 | $6M | 64 | 5 |
| Clothing, shoes and laundry | 33 | #1,772 of 2,210 | 26 | 27.9 | $655K | 74 | 7 |
| Funeral homes | 31 | #1,197 of 1,472 | 6 | 6.4 | $261K | 39 | 6 |
| Chiropractors | 31 | #1,242 of 1,490 | 7 | 7.5 | $1.8M | 73 | 6 |
| Clothing and shoe stores | 31 | #1,685 of 2,087 | 21 | 22.5 | $811K | 64 | 7 |
| Barbershops | 30 | #1,106 of 1,356 | 7 | 7.5 | $1.2M | 65 | Under 3 |
| Lawn, cleaning and pest control | 27 | #1,635 of 1,771 | 9 | 9.6 | $1.2M | 71 | 14 |
| Home repair trades | 24 | #1,943 of 2,057 | 14 | 15.0 | $1.7M | 69 | 20 |
| Insurance agencies | 24 | #1,974 of 2,272 | 17 | 18.2 | $1M | 82 | 15 |
| Veterinarians | 21 | #1,374 of 1,485 | 6 | 6.4 | $1.2M | 44 | 4 |
| House cleaning | 20 | #821 of 847 | 5 | 5.4 | $2.1M | 33 | 5 |
| HVAC and plumbing | 20 | #1,647 of 1,707 | 8 | 8.6 | $2.9M | 61 | 12 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.3 | $2.8M | 111 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.3 | $5.8M | 49 | 8 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.3 | $1.8M | 71 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.3 | $3.1M | 173 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.3 | $2.8M | 112 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.2 | $3.7M | 121 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.2 | $3.6M | 122 | 9 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $2.9M | 171 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.2 | $2.4M | 53 | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.1 | $3.6M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $8.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $3.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $6.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.1 | $6.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $11.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $11.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $10.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $7.1M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gage County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.2M | $1,198 | 125 |
| Gasoline and other fuels | $28.7M | $3,081 | 119 |
| Food away from home | $33.4M | $3,585 | 88 |
| Groceries | $53.8M | $5,773 | 91 |
| Personal care products and services | $8.6M | $919 | 92 |
| Child care and other personal services | $3.3M | $351 | 60 |
| Memberships, classes and admissions | $7.1M | $762 | 77 |
| Medical and dental services | $12.3M | $1,319 | 102 |
| Pets | $7.2M | $771 | 85 |
| Clothing, shoes and related services | $17M | $1,825 | 89 |
| Vehicle insurance | $17.4M | $1,871 | 96 |
| Home repairs, maintenance and insurance | $23.4M | $2,504 | 83 |
| Lawn care, cleaning and other household services | $10.7M | $1,146 | 81 |
| Rent and homeowner costs | $123.2M | $13,208 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gage County
- Population, 2025 estimate
- 21,711+0.2% since 2020
- Households
- 9,327
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 852 sq. mi.
- People per square mile
- 25
- Median household income
- $67,247+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,338
- Median home value
- $174,000
- Jobs located here
- 8,371
- Daytime population
- 18,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Lancaster County, NE326,696 people
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- Seward County, NE17,641 people
- Nemaha County, NE7,046 people
Questions
How fast is Gage County, NE growing?
Population estimates put Gage County at 21,711 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,327 households. Against the 2015–2019 survey, median household income rose 26.6%, before inflation.
How much do households in Gage County, NE spend?
Households in Gage County spend about $123.2M a year on rent and homeowner costs, $53.8M on groceries and $33.4M on food away from home. Relative to the U.S., household spending in Gage County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Which business types have the highest market scores in Gage County, NE?
Of the business types scored in Gage County, gyms and studios (69), medical and dental practices (68) and bakeries and dessert shops (64) have the highest Groundwork market scores. For gyms and studios, that ranks #265 of 2,088 scored counties.
How does Gage County, NE compare with the U.S.?
Median household income in Gage County is $67,247, 17% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (88% above the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in Gage County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gage County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.