County profile · Nebraska
Saunders County, NE market data
Population, household spending and competition for 56 business types in Saunders County, each scored against other counties.
- Population, 2025
- 23,702
- +6.0% since 2020
- Households
- 8,899
- Median household income
- $94,066
- +37.0% vs. 2015–2019, before inflation
- Median home value
- $271,700
- Jobs located here
- 5,794
- Highest market score
- 92
- Doctors, dentists and clinics, #4 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Saunders County by name and distance, and the households and spending within reach. Or open the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,702 people live in Saunders County, in 8,899 households. Population estimates put the population change in Saunders County from 2020 to 2025 at +6.0%, faster than the U.S. (+3.1%). The median household income in Saunders County is $94,066 a year, 17% above the U.S. median of $80,734. That rose 37.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Saunders County spend the most on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and the least on child care and other personal services (81).
The highest Groundwork market scores in Saunders County are for medical and dental practices (92); fast food and sandwich shops (91); and salons, barbers and spas (89). Saunders County ranks #4 of 2,394 scored counties for medical and dental practices.
Saunders County is part of the Omaha metro area. For its number of households, Saunders County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (75% below the U.S. rate).
All 56 business types in Saunders County
Highest Groundwork market score first. Each score compares Saunders County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 92 | #4 of 2,394 | 19 | 21.4 | $711K | 466 | 8 |
| Fast food and sandwich shops | 91 | #12 of 2,222 | 8 | 9.0 | $4.8M | 156 | 8 |
| Salons, barbers and spas | 89 | #17 of 2,385 | 22 | 24.7 | $437K | 205 | Under 3 |
| Convenience stores | 88 | #57 of 2,261 | 5 | 5.6 | $11.4M | 145 | Under 3 |
| Gyms | 86 | #30 of 1,792 | 5 | 5.6 | $1.8M | 139 | Under 3 |
| Hair salons | 86 | #34 of 2,339 | 15 | 16.9 | $641K | 149 | Under 3 |
| Bakeries and dessert shops | 85 | #52 of 1,889 | 6 | 6.7 | $6.4M | 154 | 3 |
| Gyms, studios and classes | 84 | #36 of 2,088 | 10 | 11.2 | $906K | 137 | Under 3 |
| Clothing, shoes and laundry | 80 | #147 of 2,210 | 13 | 14.6 | $1.5M | 166 | Under 3 |
| Pizza | 79 | #110 of 2,090 | 8 | 9.0 | $4.8M | 94 | 8 |
| Clothing and shoe stores | 78 | #185 of 2,087 | 10 | 11.2 | $1.9M | 149 | Under 3 |
| Restaurants and cafes | 76 | #228 of 2,405 | 84 | 94.4 | $455K | 123 | 31 |
| Real estate | 72 | #150 of 2,229 | 5 | 5.6 | Index only | 614 | 15 |
| Coffee shops and cafes | 72 | #258 of 2,063 | 10 | 11.2 | $3.8M | 103 | 3 |
| Auto repair and car care | 72 | #289 of 2,401 | 23 | 25.8 | $519K | 193 | 22 |
| Grocery and convenience stores | 70 | #446 of 2,402 | 17 | 19.1 | $3.4M | 99 | 6 |
| Auto repair shops | 68 | #406 of 2,378 | 17 | 19.1 | $702K | 158 | 21 |
| Pet businesses | 67 | #411 of 2,200 | 12 | 13.5 | $697K | 79 | 4 |
| Sit-down restaurants | 67 | #457 of 2,405 | 40 | 44.9 | $955K | 144 | 20 |
| Grocery stores | 62 | #627 of 2,070 | 6 | 6.7 | $9.5M | 102 | 5 |
| Home repair trades | 53 | #892 of 2,057 | 11 | 12.4 | $2.3M | 96 | 23 |
| Insurance agencies | 49 | #1,129 of 2,272 | 10 | 11.2 | $1.8M | 143 | 21 |
| Gas stations | 48 | #1,286 of 2,358 | 20 | 22.5 | $1.5M | 63 | 17 |
| Lawn, cleaning and pest control | 41 | #1,222 of 1,771 | 9 | 10.1 | $1.3M | 78 | 22 |
| Child care and preschools | 40 | #1,116 of 1,611 | 7 | 7.9 | $599K | 60 | 8 |
| Funeral homes | 39 | #1,023 of 1,472 | 6 | 6.7 | $234K | 34 | 3 |
| Roofing and gutters | 36 | #898 of 1,177 | 6 | 6.7 | $4.3M | 51 | 3 |
| Landscaping and lawn care | 34 | #1,182 of 1,493 | 7 | 7.9 | $1.7M | 57 | 18 |
| Chiropractors | Not scored | Not scored | 4 | 4.5 | $3.4M | 141 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.5 | $3M | 97 | 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.5 | $6.4M | 135 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 4.5 | $2.3M | 112 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 4.5 | $3.4M | 141 | 4 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 4.5 | Index only | 610 | 11 |
| Spas and skin care | Not scored | Not scored | 4 | 4.5 | $2.4M | 274 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.4 | $4.5M | 458 | 4 |
| Veterinarians | Not scored | Not scored | 3 | 3.4 | $2.8M | 102 | 4 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.2 | $6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 2.2 | $4.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.2 | $6.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.2 | $4.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.2 | $4.2M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.2 | $6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.1 | $9.6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.1 | $25.7M | Too few | 9 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $11.8M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $11.8M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 1.1 | $13.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $9.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Saunders County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $1,341 | 140 |
| Gasoline and other fuels | $29.9M | $3,355 | 129 |
| Food away from home | $38.2M | $4,292 | 105 |
| Groceries | $57.1M | $6,420 | 102 |
| Personal care products and services | $9.6M | $1,080 | 107 |
| Child care and other personal services | $4.2M | $471 | 81 |
| Memberships, classes and admissions | $9.1M | $1,018 | 104 |
| Medical and dental services | $13.5M | $1,519 | 118 |
| Pets | $8.4M | $940 | 103 |
| Clothing, shoes and related services | $19M | $2,132 | 104 |
| Vehicle insurance | $18M | $2,018 | 103 |
| Home repairs, maintenance and insurance | $25.7M | $2,893 | 96 |
| Lawn care, cleaning and other household services | $11.8M | $1,322 | 94 |
| Rent and homeowner costs | $132.9M | $14,938 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saunders County
- Population, 2025 estimate
- 23,702+6.0% since 2020
- Households
- 8,899
- Median age
- 40.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 749 sq. mi.
- People per square mile
- 31
- Median household income
- $94,066+37.0% vs. 2015–2019, before inflation
- Average household income
- $111,182
- Median home value
- $271,700
- Jobs located here
- 5,794
- Daytime population
- 16,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saunders County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Douglas County, NE590,736 people
- Sarpy County, NE197,389 people
- Lancaster County, NE326,696 people
- Washington County, NE21,106 people
- Cass County, NE27,161 people
- Butler County, NE8,424 people
- Colfax County, NE10,641 people
Questions
How fast is Saunders County, NE growing?
Population estimates put Saunders County at 23,702 people in 2025, up 6.0% since 2020, faster than the U.S. (+3.1%). It has 8,899 households. Against the 2015–2019 survey, median household income rose 37.0%, before inflation.
How much do households in Saunders County, NE spend?
Households in Saunders County spend about $132.9M a year on rent and homeowner costs, $57.1M on groceries and $38.2M on food away from home. Relative to the U.S., household spending in Saunders County runs highest on vehicle maintenance and repairs (an index of 140, where 100 is the U.S. average) and lowest on child care and other personal services (81).
Which business types have the highest market scores in Saunders County, NE?
Of the business types scored in Saunders County, medical and dental practices (92); fast food and sandwich shops (91); and salons, barbers and spas (89) have the highest Groundwork market scores. For medical and dental practices, that ranks #4 of 2,394 scored counties.
How does Saunders County, NE compare with the U.S.?
Median household income in Saunders County is $94,066, 17% above the U.S. median of $80,734. The population rose 6.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $271,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Saunders County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saunders County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Saunders County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saunders County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.