County profile · Nebraska
Adams County, NE market data
Population, household spending and competition for 56 business types in Adams County, each scored against other counties.
- Population, 2025
- 31,071
- −0.3% since 2020
- Households
- 13,076
- Median household income
- $68,365
- +28.9% vs. 2015–2019, before inflation
- Median home value
- $193,100
- Jobs located here
- 15,478
- Highest market score
- 72
- Grocery and convenience stores, #384 of 2,402 scored counties
A site report maps the competitors on map listings around any address in Adams County by name and distance, and the households and spending within reach. Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 31,071 people live in Adams County, in 13,076 households. Population estimates show Adams County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. The median household income in Adams County is $68,365 a year, 15% below the U.S. median of $80,734. That rose 28.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Adams County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in Adams County are for grocery and convenience stores (72); clothing, shoe and laundry businesses (60); and tire shops (59). Adams County ranks #384 of 2,402 scored counties for grocery and convenience stores.
Adams County is part of the Hastings area. For its number of households, Adams County has the most map listings, relative to the U.S., for car washes and detailers (2.8 times the U.S. rate) and the fewest for real estate agents and brokers (58% below the U.S. rate).
All 56 business types in Adams County
Highest Groundwork market score first. Each score compares Adams County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 72 | #384 of 2,402 | 18 | 13.8 | $4.3M | 126 | 4 |
| Clothing, shoes and laundry | 60 | #721 of 2,210 | 22 | 16.8 | $1.1M | 127 | 3 |
| Tire shops | 59 | #536 of 1,530 | 5 | 3.8 | $3.1M | 124 | 3 |
| Nail salons | 58 | #445 of 1,328 | 5 | 3.8 | $2.5M | 148 | Under 3 |
| Primary care and pediatrics | 57 | #605 of 1,656 | 6 | 4.6 | $2.9M | 164 | 22 |
| Convenience stores | 57 | #856 of 2,261 | 10 | 7.6 | $7.7M | 97 | Under 3 |
| Spas and skin care | 56 | #650 of 1,769 | 9 | 6.9 | $1.4M | 156 | Under 3 |
| Clothing and shoe stores | 55 | #872 of 2,087 | 19 | 14.5 | $1.3M | 102 | 3 |
| Barbershops | 54 | #591 of 1,356 | 5 | 3.8 | $2.5M | 131 | Under 3 |
| Pet businesses | 52 | #995 of 2,200 | 14 | 10.7 | $748K | 85 | 6 |
| Sit-down restaurants | 52 | #1,075 of 2,405 | 58 | 44.4 | $832K | 125 | 24 |
| Salons, barbers and spas | 49 | #1,226 of 2,385 | 51 | 39.0 | $242K | 114 | 9 |
| Collision repair and body shops | 47 | #730 of 1,327 | 6 | 4.6 | $2.6M | 84 | 4 |
| Bakeries and dessert shops | 46 | #1,062 of 1,889 | 10 | 7.6 | $4.8M | 117 | 10 |
| Gyms, studios and classes | 46 | #1,240 of 2,088 | 14 | 10.7 | $765K | 116 | 11 |
| Auto repair shops | 46 | #1,379 of 2,378 | 34 | 26.0 | $458K | 103 | 20 |
| Dentists and orthodontists | 42 | #1,218 of 1,886 | 16 | 12.2 | $1.1M | 112 | 12 |
| Real estate agents and brokers | 42 | #1,456 of 2,176 | 17 | 13.0 | Index only | 190 | 17 |
| Gas stations | 42 | #1,509 of 2,358 | 23 | 17.6 | $1.7M | 72 | 19 |
| Real estate | 40 | #1,596 of 2,229 | 23 | 17.6 | Index only | 177 | 27 |
| Hair salons | 40 | #1,650 of 2,339 | 32 | 24.5 | $385K | 90 | 7 |
| Pet grooming and boarding | 39 | #987 of 1,461 | 6 | 4.6 | $1.7M | 69 | 3 |
| Lawn, cleaning and pest control | 38 | #1,309 of 1,771 | 8 | 6.1 | $1.9M | 115 | 33 |
| Restaurants and cafes | 38 | #1,687 of 2,405 | 129 | 98.7 | $374K | 101 | 67 |
| Physical therapy | 36 | #1,085 of 1,422 | 10 | 7.6 | $1.8M | 73 | 6 |
| Funeral homes | 35 | #1,092 of 1,472 | 5 | 3.8 | $370K | 55 | Under 3 |
| HVAC and plumbing | 35 | #1,356 of 1,707 | 8 | 6.1 | $4.2M | 88 | 15 |
| Auto repair and car care | 35 | #1,846 of 2,401 | 71 | 54.3 | $219K | 82 | 28 |
| Gyms | 34 | #1,402 of 1,792 | 10 | 7.6 | $1.1M | 82 | 8 |
| Pizza | 34 | #1,659 of 2,090 | 13 | 9.9 | $3.7M | 73 | 32 |
| Doctors, dentists and clinics | 33 | #1,978 of 2,394 | 114 | 87.2 | $154K | 101 | 56 |
| Child care and preschools | 32 | #1,289 of 1,611 | 6 | 4.6 | $823K | 82 | 11 |
| Fast food and sandwich shops | 31 | #1,803 of 2,222 | 21 | 16.1 | $2.3M | 75 | 32 |
| Optometrists and eye care | 30 | #1,094 of 1,302 | 10 | 7.6 | $1.8M | 56 | 3 |
| Chiropractors | 30 | #1,275 of 1,490 | 10 | 7.6 | $1.8M | 73 | 10 |
| Coffee shops and cafes | 30 | #1,749 of 2,063 | 17 | 13.0 | $2.8M | 77 | 10 |
| Car washes and detailing | 25 | #1,310 of 1,451 | 14 | 10.7 | $1.1M | 44 | 5 |
| Home repair trades | 20 | #2,004 of 2,057 | 25 | 19.1 | $1.3M | 55 | 29 |
| Insurance agencies | 17 | #2,132 of 2,272 | 27 | 20.6 | $890K | 71 | 25 |
| Electricians | 14 | #1,134 of 1,160 | 8 | 6.1 | $4.2M | 35 | 14 |
| Roofing and gutters | 14 | #1,154 of 1,177 | 9 | 6.9 | $3.7M | 44 | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.1 | $3.8M | 131 | 17 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.1 | Index only | 113 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 2.3 | $25.5M | 275 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.3 | $3.6M | 177 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.3 | $3.5M | 77 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 2.3 | $3.5M | 128 | 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $7.7M | Too few | 12 |
| Pest control | Not scored | Not scored | 2 | 1.5 | $7.7M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 1.5 | Index only | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.8 | $24.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.8 | $10.7M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Adams County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.6M | $1,192 | 124 |
| Gasoline and other fuels | $39.7M | $3,037 | 117 |
| Food away from home | $48.3M | $3,692 | 91 |
| Groceries | $76.6M | $5,856 | 93 |
| Personal care products and services | $12.3M | $943 | 94 |
| Child care and other personal services | $4.9M | $378 | 65 |
| Memberships, classes and admissions | $10.7M | $819 | 83 |
| Medical and dental services | $17.6M | $1,342 | 104 |
| Pets | $10.5M | $801 | 88 |
| Clothing, shoes and related services | $24.7M | $1,887 | 92 |
| Vehicle insurance | $24M | $1,838 | 94 |
| Home repairs, maintenance and insurance | $33.7M | $2,575 | 85 |
| Lawn care, cleaning and other household services | $15.4M | $1,177 | 83 |
| Rent and homeowner costs | $176.5M | $13,496 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Adams County
- Population, 2025 estimate
- 31,071−0.3% since 2020
- Households
- 13,076
- Median age
- 39.8
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.1
- Land area
- 563 sq. mi.
- People per square mile
- 55
- Median household income
- $68,365+28.9% vs. 2015–2019, before inflation
- Average household income
- $90,971
- Median home value
- $193,100
- Jobs located here
- 15,478
- Daytime population
- 31,533Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Adams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Hall County, NE62,536 people
- Webster County, NE3,360 people
- Hamilton County, NE9,464 people
- Kearney County, NE6,713 people
- Buffalo County, NE50,579 people
- Nuckolls County, NE4,087 people
- Franklin County, NE2,846 people
Questions
How fast is Adams County, NE growing?
Population estimates put Adams County at 31,071 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 13,076 households. Against the 2015–2019 survey, median household income rose 28.9%, before inflation.
How much do households in Adams County, NE spend?
Households in Adams County spend about $176.5M a year on rent and homeowner costs, $76.6M on groceries and $48.3M on food away from home. Relative to the U.S., household spending in Adams County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in Adams County, NE?
Of the business types scored in Adams County, grocery and convenience stores (72); clothing, shoe and laundry businesses (60); and tire shops (59) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #384 of 2,402 scored counties.
How does Adams County, NE compare with the U.S.?
Median household income in Adams County is $68,365, 15% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.8 times the U.S. rate) and lowest for real estate agents and brokers (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Adams County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Adams County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Adams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.