Metro area profile · Iowa
Sioux City, IA-NE-SD metro area market data
Population, household spending and competition for 56 business types in the Sioux City metro area, each scored against other metro areas.
- Population, 2025
- 145,738
- +1.0% since 2020
- Households
- 55,468
- Median household income
- $75,192
- Median home value
- $193,100
- Jobs located here
- 75,324
- Highest market score
- 75
- Tire shops, #31 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Sioux City metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 145,738 people live in the Sioux City metro area, in 55,468 households. Population estimates put the population change in the Sioux City metro area from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The median household income in the Sioux City metro area is $75,192 a year, 7% below the U.S. median of $80,734.
Set against the U.S., households in the Sioux City metro area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on child care and other personal services (68).
The highest Groundwork market scores in the Sioux City metro area are for tire shops (75), veterinarians (64) and dentists and orthodontists (63). The Sioux City metro area ranks #31 of 386 scored metro areas for tire shops.
The Sioux City metro area takes in 3 counties: Woodbury County, IA; Dakota County, NE; and Union County, SD. For its number of households, the Sioux City metro area has the most map listings, relative to the U.S., for laundromats (2.1 times the U.S. rate) and the fewest for pet grooming and boarding businesses (36% below the U.S. rate).
All 56 business types in the Sioux City metro area
Highest Groundwork market score first. Each score compares the Sioux City metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 75 | #31 of 386 | 16 | 2.9 | $4M | 160 | 7 |
| Veterinarians | 64 | #91 of 384 | 12 | 2.2 | $3.8M | 140 | 13 |
| Dentists and orthodontists | 63 | #97 of 387 | 58 | 10.5 | $1.3M | 135 | 49 |
| Pet businesses | 62 | #98 of 387 | 42 | 7.6 | $1.1M | 124 | 27 |
| Yoga, Pilates and fitness studios | 58 | #95 of 347 | 5 | 0.9 | $9.5M | 235 | 20 |
| Hair salons | 57 | #125 of 387 | 125 | 22.5 | $431K | 100 | 19 |
| Mortgage brokers and lenders | 56 | #131 of 373 | 9 | 1.6 | Index only | 218 | Under 3 |
| Salons, barbers and spas | 56 | #134 of 387 | 237 | 42.7 | $228K | 107 | 43 |
| Barbershops | 56 | #139 of 387 | 23 | 4.1 | $2.3M | 124 | Under 3 |
| Primary care and pediatrics | 56 | #146 of 387 | 42 | 7.6 | $1.8M | 103 | 69 |
| Spas and skin care | 55 | #147 of 387 | 54 | 9.7 | $999K | 114 | 10 |
| Auto repair shops | 53 | #175 of 387 | 126 | 22.7 | $507K | 114 | 76 |
| Martial arts and dance studios | 52 | #167 of 387 | 24 | 4.3 | $2M | 98 | 11 |
| Pet grooming and boarding | 52 | #178 of 386 | 13 | 2.3 | $3.5M | 138 | 14 |
| Gyms, studios and classes | 51 | #177 of 387 | 71 | 12.8 | $671K | 101 | 31 |
| Property management | 49 | #195 of 374 | 12 | 2.2 | Index only | 115 | 22 |
| Convenience stores | 49 | #211 of 387 | 55 | 9.9 | $6M | 76 | 5 |
| Bakeries and dessert shops | 48 | #210 of 387 | 46 | 8.3 | $4.6M | 111 | 37 |
| Real estate | 47 | #210 of 387 | 158 | 28.5 | Index only | 112 | 69 |
| Pet stores | 47 | #214 of 382 | 10 | 1.8 | $4.6M | 101 | Under 3 |
| Auto repair and car care | 47 | #225 of 387 | 225 | 40.6 | $284K | 106 | 118 |
| Gas stations | 46 | #224 of 387 | 66 | 11.9 | $2.5M | 103 | 66 |
| Doctors, dentists and clinics | 45 | #227 of 387 | 523 | 94.3 | $147K | 96 | 205 |
| Sit-down restaurants | 43 | #244 of 387 | 312 | 56.2 | $678K | 102 | 102 |
| Real estate agents and brokers | 43 | #251 of 387 | 133 | 24.0 | Index only | 106 | 37 |
| Pest control | 42 | #228 of 345 | 7 | 1.3 | $9.6M | 93 | 6 |
| Nail salons | 41 | #278 of 387 | 34 | 6.1 | $1.6M | 95 | 12 |
| Fast food and sandwich shops | 39 | #267 of 387 | 93 | 16.8 | $2.3M | 75 | 108 |
| Physical therapy | 39 | #278 of 386 | 42 | 7.6 | $1.8M | 76 | 23 |
| Gyms | 39 | #292 of 387 | 42 | 7.6 | $1.1M | 87 | 20 |
| Grocery stores | 38 | #271 of 387 | 33 | 5.9 | $10M | 108 | 32 |
| Collision repair and body shops | 38 | #274 of 381 | 21 | 3.8 | $3M | 99 | 24 |
| Restaurants and cafes | 38 | #279 of 387 | 634 | 114.3 | $334K | 90 | 242 |
| Grocery and convenience stores | 38 | #281 of 387 | 115 | 20.7 | $2.9M | 85 | 37 |
| Optometrists and eye care | 37 | #298 of 386 | 26 | 4.7 | $3M | 94 | 21 |
| Clothing, shoes and laundry | 36 | #291 of 387 | 151 | 27.2 | $708K | 80 | 51 |
| Pizza | 35 | #308 of 387 | 64 | 11.5 | $3.3M | 65 | 108 |
| Coffee shops and cafes | 35 | #312 of 387 | 73 | 13.2 | $2.9M | 78 | 32 |
| Laundromats | 34 | #280 of 364 | 19 | 3.4 | $5.6M | 45 | 3 |
| Landscaping and lawn care | 34 | #284 of 385 | 28 | 5.0 | $2.4M | 82 | 61 |
| Lawn, cleaning and pest control | 34 | #309 of 387 | 47 | 8.5 | $1.4M | 85 | 99 |
| Clothing and shoe stores | 33 | #303 of 387 | 109 | 19.7 | $981K | 77 | 48 |
| House cleaning | 33 | #312 of 375 | 12 | 2.2 | $5.6M | 87 | 32 |
| Electricians | 32 | #338 of 383 | 21 | 3.8 | $7M | 58 | 29 |
| Funeral homes | 28 | #320 of 377 | 13 | 2.3 | $552K | 81 | 9 |
| Car washes and detailing | 28 | #348 of 387 | 38 | 6.9 | $1.7M | 67 | 28 |
| Child care and preschools | 27 | #349 of 387 | 44 | 7.9 | $496K | 50 | 30 |
| Roofing and gutters | 25 | #362 of 381 | 26 | 4.7 | $5.7M | 67 | 15 |
| HVAC and plumbing | 25 | #369 of 387 | 44 | 7.9 | $3.3M | 70 | 53 |
| Home repair trades | 25 | #372 of 387 | 91 | 16.4 | $1.6M | 67 | 97 |
| Chiropractors | 24 | #371 of 386 | 56 | 10.1 | $1.4M | 57 | 40 |
| Insurance agencies | 17 | #375 of 387 | 118 | 21.3 | $834K | 66 | 88 |
| Home inspectors | Not scored | Not scored | 4 | 0.7 | Index only | 73 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.5 | $21.3M | 155 | 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.4 | $53.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.4 | $38.5M | Too few | 3 |
Household spending in the Sioux City metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.9M | $1,152 | 120 |
| Gasoline and other fuels | $162.5M | $2,929 | 113 |
| Food away from home | $211.5M | $3,813 | 94 |
| Groceries | $331.3M | $5,974 | 95 |
| Personal care products and services | $53.9M | $972 | 97 |
| Child care and other personal services | $21.8M | $394 | 68 |
| Memberships, classes and admissions | $47.6M | $859 | 87 |
| Medical and dental services | $76.9M | $1,387 | 108 |
| Pets | $45.7M | $824 | 91 |
| Clothing, shoes and related services | $106.9M | $1,928 | 94 |
| Vehicle insurance | $98.4M | $1,774 | 91 |
| Home repairs, maintenance and insurance | $147.3M | $2,655 | 88 |
| Lawn care, cleaning and other household services | $66.9M | $1,206 | 85 |
| Rent and homeowner costs | $766.5M | $13,819 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sioux City metro area
- Population, 2025 estimate
- 145,738+1.0% since 2020
- Households
- 55,468
- Median age
- 37.2
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 1,599 sq. mi.
- People per square mile
- 90
- Median household income
- $75,192
- Average household income
- $95,336
- Median home value
- $193,100
- Jobs located here
- 75,324
- Daytime population
- 149,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sioux City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sioux City metro area 3
- Woodbury County, IA106,247 people
- Dakota County, NE21,354 people
- Union County, SD17,081 people
Other markets based in Iowa 12
- Des Moines-West Des Moines, IA metro area731,120 people
- Davenport-Moline-Rock Island, IA-IL metro area381,503 people
- Cedar Rapids, IA metro area276,624 people
- Iowa City, IA metro area179,200 people
- Waterloo-Cedar Falls, IA metro area168,637 people
- Ames, IA metro area127,134 people
- Dubuque, IA metro area99,030 people
- Mason City, IA area49,982 people
- Clinton, IA area46,268 people
- Burlington, IA-IL area44,680 people
- Muscatine, IA area42,559 people
- Marshalltown, IA area40,114 people
Questions
How fast is the Sioux City, IA-NE-SD metro area growing?
Population estimates put the Sioux City metro area at 145,738 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 55,468 households.
How much do households in the Sioux City, IA-NE-SD metro area spend?
Households in the Sioux City metro area spend about $766.5M a year on rent and homeowner costs, $331.3M on groceries and $211.5M on food away from home. Relative to the U.S., household spending in the Sioux City metro area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on child care and other personal services (68).
Which business types have the highest market scores in the Sioux City, IA-NE-SD metro area?
Of the business types scored in the Sioux City metro area, tire shops (75), veterinarians (64) and dentists and orthodontists (63) have the highest Groundwork market scores. For tire shops, that ranks #31 of 386 scored metro areas.
How does the Sioux City, IA-NE-SD metro area compare with the U.S.?
Median household income in the Sioux City metro area is $75,192, 7% below the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (2.1 times the U.S. rate) and lowest for pet grooming and boarding businesses (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Sioux City metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sioux City metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sioux City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sioux City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.