Market rankings · Nebraska
Clothing and shoe stores in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for clothing and shoe stores, with competitor counts and household spending for each.
- Listings
- 1,272
- 621 chain locations (49%)
- Official establishments
- 604
- −9.7% since 2019
- Household spending a year
- $1.6B
- On clothing, shoes and related services
- Listings per 10k households
- 15.9
- 2% below the U.S.
- Spending per listing
- $1.3M
- In line with the U.S.
- Rank among states
- #26 of 51
- Market score 49 · Lower middle
A site report maps the clothing and shoe stores on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nebraska has 1,272 clothing and shoe stores on map listings as of September 2026. 621 of them (49%) are chain locations, against 44% across the U.S. That is 15.9 per 10,000 households, 2% below the U.S. rate of 16.2.
Household spending on clothing, shoes and related services in Nebraska comes to about $1.6B a year: $1,999 per household, 3% below the U.S. average. That works out to $1.3M per store, in line with the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
In 2023, official counts showed 604 businesses with payroll in Nebraska classed as clothing and shoe stores, down 9.7% from 2019. That is one for every 1,321 households, against one for every 1,273 across the U.S. Across the U.S., the count fell 12.2% over the same years. Since fiscal 2022, 11 SBA-backed loans worth $1.5M have gone to businesses classed as clothing and shoe stores in Nebraska.
Among the 50 states and DC, Nebraska ranks #26 for clothing and shoe stores, with a Groundwork market score of 49 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (64). Of the 9 scored small-town markets in or partly in Nebraska, the Hastings area scores highest (71).
Every market in Nebraska for clothing and shoe stores
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 64 | 612 | 15.7 | $1.4M | +4.2% | #102 of 387 |
| 2Lincoln, NE | 58 | 200 | 14.2 | $1.4M | +3.3% | #151 of 387 |
| Sioux City, IA-NE-SD | 33 | 109 | 19.7 | $981K | +1.0% | #303 of 387 |
| 3Grand Island, NE | 23 | 66 | 21.8 | $855K | +1.5% | #349 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hastings, NE | 71 | 20 | 11.7 | $1.6M | −0.2% | #95 of 536 |
| 2Lexington, NE | 62 | 14 | 14.0 | $1.3M | +1.1% | #165 of 536 |
| 3Fremont, NE | 53 | 30 | 19.8 | $946K | +2.6% | #247 of 536 |
| 4Columbus, NE | 45 | 36 | 20.7 | $914K | +3.8% | #316 of 536 |
| 5Kearney, NE | 43 | 46 | 20.2 | $965K | +1.9% | #334 of 536 |
| 6Scottsbluff, NE | 40 | 31 | 20.2 | $884K | −1.2% | #360 of 536 |
| 7Norfolk, NE | 37 | 45 | 22.9 | $809K | +1.1% | #386 of 536 |
| 8Beatrice, NE | 36 | 21 | 22.5 | $811K | +0.2% | #396 of 536 |
| 9North Platte, NE | 23 | 36 | 23.7 | $760K | −3.6% | #487 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 87 | 6 | 5.5 | $3.9M | +3.9% | #52 of 2,087 |
| 2Saunders County, NE | 78 | 10 | 11.2 | $1.9M | +6.0% | #185 of 2,087 |
| 3Washington County, NE | 77 | 7 | 8.3 | $2.7M | +1.8% | #192 of 2,087 |
| 4Seward County, NE | 74 | 5 | 7.4 | $2.7M | +2.3% | #253 of 2,087 |
| 5Otoe County, NE | 66 | 8 | 12.5 | $1.6M | +3.9% | #506 of 2,087 |
| 6York County, NE | 64 | 5 | 8.8 | $2.2M | +3.3% | #542 of 2,087 |
| 7Colfax County, NE | 61 | 5 | 13.5 | $1.4M | +3.6% | #660 of 2,087 |
| 8Sarpy County, NE | 58 | 125 | 16.9 | $1.4M | +9.0% | #759 of 2,087 |
| 9Dakota County, NE | 55 | 9 | 12.1 | $1.5M | +0.7% | #860 of 2,087 |
| 10Adams County, NE | 55 | 19 | 14.5 | $1.3M | −0.3% | #872 of 2,087 |
| 11Lancaster County, NE | 52 | 195 | 14.5 | $1.4M | +3.4% | #985 of 2,087 |
| 12Douglas County, NE | 51 | 412 | 17.3 | $1.2M | +3.6% | #1,024 of 2,087 |
| 13Dawson County, NE | 47 | 14 | 15.3 | $1.2M | +1.5% | #1,160 of 2,087 |
| 14Dodge County, NE | 45 | 30 | 19.8 | $946K | +2.6% | #1,230 of 2,087 |
| 15Custer County, NE | 35 | 8 | 17.8 | $1M | 0.0% | #1,571 of 2,087 |
| 16Scotts Bluff County, NE | 34 | 31 | 20.6 | $864K | −1.3% | #1,607 of 2,087 |
| 17Platte County, NE | 34 | 31 | 22.7 | $828K | +3.9% | #1,609 of 2,087 |
| 18Buffalo County, NE | 32 | 44 | 22.0 | $883K | +1.9% | #1,656 of 2,087 |
| 19Gage County, NE | 31 | 21 | 22.5 | $811K | +0.2% | #1,685 of 2,087 |
| 20Hall County, NE | 27 | 58 | 23.6 | $789K | +1.4% | #1,796 of 2,087 |
| 21Madison County, NE | 26 | 42 | 29.0 | $634K | +1.6% | #1,828 of 2,087 |
| 22Red Willow County, NE | 21 | 9 | 20.0 | $912K | −3.5% | #1,923 of 2,087 |
| 23Lincoln County, NE | 19 | 35 | 23.5 | $766K | −3.6% | #1,962 of 2,087 |
| Saline County, NE | Not scored | 1 | 1.9 | $9.9M | +1.9% | |
| Box Butte County, NE | Not scored | 2 | 4.4 | $3.9M | −3.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 4 | 9.9 | $1.8M | −0.3% | |
| Wayne County, NE | Not scored | 4 | 10.7 | $1.7M | +3.3% | |
| Cheyenne County, NE | Not scored | 5 | 11.2 | $1.5M | +0.4% | |
| Hamilton County, NE | Not scored | 4 | 11.0 | $1.8M | +2.9% | |
| Phelps County, NE | Not scored | 10 | 25.5 | $749K | +0.2% | |
| Cuming County, NE | Not scored | 4 | 10.5 | $1.8M | −2.1% | |
| Butler County, NE | Not scored | 1 | 2.8 | $6.9M | +1.8% | |
| Knox County, NE | Not scored | 1 | 2.9 | $6M | −0.5% | |
| Cedar County, NE | Not scored | 3 | 8.7 | $2.2M | 0.0% | |
| Keith County, NE | Not scored | 3 | 7.4 | $2.4M | −2.7% | |
| Dawes County, NE | Not scored | 9 | 26.1 | $665K | −3.7% | |
| Richardson County, NE | Not scored | 6 | 16.9 | $1.1M | −4.2% | |
| Merrick County, NE | Not scored | 2 | 6.2 | $2.9M | +3.3% | |
| Pierce County, NE | Not scored | 1 | 3.5 | $5.3M | +0.5% | |
| Jefferson County, NE | Not scored | 1 | 3.2 | $5.4M | −2.6% | |
| Nemaha County, NE | Not scored | 4 | 14.0 | $1.3M | +0.2% | |
| Burt County, NE | Not scored | 2 | 6.8 | $2.6M | −0.6% | |
| Kearney County, NE | Not scored | 2 | 7.1 | $2.8M | +1.5% | |
| Thurston County, NE | Not scored | 0 | 0.0 | n/a | −0.1% | |
| Howard County, NE | Not scored | 6 | 24.0 | $821K | +0.8% | |
| Antelope County, NE | Not scored | 2 | 7.6 | $2.4M | +1.0% | |
| Clay County, NE | Not scored | 0 | 0.0 | n/a | +1.1% | |
| Stanton County, NE | Not scored | 2 | 8.6 | $2.3M | −1.4% | |
| Dixon County, NE | Not scored | 2 | 9.1 | $2M | +0.4% | |
| Fillmore County, NE | Not scored | 3 | 12.7 | $1.5M | −2.0% | |
| Cherry County, NE | Not scored | 5 | 22.4 | $805K | +1.9% | |
| Boone County, NE | Not scored | 4 | 18.3 | $1.1M | −0.1% | |
| Johnson County, NE | Not scored | 2 | 11.7 | $1.5M | −1.4% | |
| Polk County, NE | Not scored | 3 | 14.2 | $1.3M | +1.1% | |
| Sheridan County, NE | Not scored | 4 | 19.0 | $947K | −5.7% | |
| Thayer County, NE | Not scored | 3 | 14.4 | $1.3M | −3.6% | |
| Furnas County, NE | Not scored | 1 | 5.0 | $3.4M | −2.2% | |
| Morrill County, NE | Not scored | 3 | 15.6 | $1.1M | −3.3% | |
| Nuckolls County, NE | Not scored | 3 | 15.6 | $1.2M | +0.2% | |
| Valley County, NE | Not scored | 5 | 27.8 | $668K | +0.9% | |
| Chase County, NE | Not scored | 3 | 20.3 | $891K | −4.4% | |
| Webster County, NE | Not scored | 1 | 6.7 | $2.7M | −1.6% | |
| Nance County, NE | Not scored | 1 | 7.5 | $2.4M | −3.0% | |
| Kimball County, NE | Not scored | 1 | 6.7 | $2.5M | −0.5% | |
| Sherman County, NE | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Brown County, NE | Not scored | 2 | 15.7 | $1.1M | −2.6% | |
| Harlan County, NE | Not scored | 3 | 25.1 | $812K | −1.9% | |
| Franklin County, NE | Not scored | 1 | 7.7 | $2.3M | −3.1% | |
| Perkins County, NE | Not scored | 1 | 8.4 | $2.2M | −0.3% | |
| Frontier County, NE | Not scored | 1 | 9.3 | $1.9M | +6.0% | |
| Hitchcock County, NE | Not scored | 1 | 9.0 | $1.9M | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 1 | 10.4 | $1.7M | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 1 | 11.9 | $1.5M | +1.6% | |
| Garden County, NE | Not scored | 1 | 11.7 | $1.3M | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | $1.4M | −5.2% | |
| Garfield County, NE | Not scored | 4 | 57.1 | $310K | −5.4% | |
| Boyd County, NE | Not scored | 1 | 13.4 | $1.3M | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 1 | 20.4 | $878K | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 1 | 33.4 | $552K | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 clothing and shoe stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many clothing and shoe stores are in Nebraska?
Map listings as of September 2026 show 1,272 clothing and shoe stores in Nebraska. 621 of them (49%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 604 businesses with payroll classed as clothing and shoe stores in 2023, down 9.7% from 2019. Official counts list 1,167 one-person businesses without payroll.
How much do households in Nebraska spend on clothing, shoes and related services?
About $1.6B a year, or $1,999 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,272 clothing and shoe stores on map listings, it comes to $1.3M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for clothing and shoe stores?
Nebraska has 15.9 clothing and shoe stores per 10,000 households, 2% below the U.S. rate of 16.2. Spending per store is $1.3M, in line with the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Nebraska would have about 1,255, against 1,272 on map listings. There is one business with payroll in the industry for every 1,321 households, against one for every 1,273 across the U.S. The official count fell 9.7% from 2019 to 2023, against −12.2% for the U.S.
Which market in Nebraska has the highest market score for clothing and shoe stores?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 64 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Hastings area scores highest, at 71 (upper middle). Among 23 scored counties in Nebraska, Cass County scores highest, at 87 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 49 for clothing and shoe stores (lower middle), #26 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Clothing and shoe stores in other states
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Top markets for clothing and shoe stores across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Clothing, shoes and laundry1,695 listings
- Laundromats107 listings
- Dry cleaners81 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.