Metro area profile · Nebraska
Grand Island, NE metro area market data
Population, household spending and competition for 56 business types in the Grand Island metro area, each scored against other metro areas.
- Population, 2025
- 78,076
- +1.5% since 2020
- Households
- 30,296
- Median household income
- $69,704
- +22.1% vs. 2015–2019, before inflation
- Median home value
- $218,400
- Jobs located here
- 39,132
- Highest market score
- 74
- Primary care and pediatrics, #38 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Grand Island metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Grand Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 78,076 people live in the Grand Island metro area, in 30,296 households. Population estimates put the population change in the Grand Island metro area from 2020 to 2025 at +1.5%, slower than the U.S. (+3.1%). The median household income in the Grand Island metro area is $69,704 a year, 14% below the U.S. median of $80,734. That rose 22.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Grand Island metro area spend the most on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in the Grand Island metro area are for primary care and pediatric clinics (74), spas and skin care studios (65) and collision repair and body shops (59). The Grand Island metro area ranks #38 of 387 scored metro areas for primary care and pediatric clinics.
The Grand Island metro area takes in 3 counties: Hall County, Merrick County and Howard County. For its number of households, the Grand Island metro area has the most map listings, relative to the U.S., for roofing and gutter companies (2.3 times the U.S. rate) and the fewest for spas and skin care studios (51% below the U.S. rate).
All 56 business types in the Grand Island metro area
Highest Groundwork market score first. Each score compares the Grand Island metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 74 | #38 of 387 | 12 | 4.0 | $3.4M | 190 | 34 |
| Spas and skin care | 65 | #54 of 387 | 17 | 5.6 | $1.7M | 191 | 6 |
| Collision repair and body shops | 59 | #140 of 381 | 10 | 3.3 | $3.5M | 115 | 8 |
| Salons, barbers and spas | 58 | #106 of 387 | 108 | 35.6 | $263K | 124 | 30 |
| Pet grooming and boarding | 58 | #133 of 386 | 8 | 2.6 | $3M | 117 | 5 |
| Property management | 56 | #126 of 374 | 6 | 2.0 | Index only | 122 | 6 |
| Doctors, dentists and clinics | 55 | #149 of 387 | 225 | 74.3 | $180K | 118 | 111 |
| Dentists and orthodontists | 54 | #157 of 387 | 36 | 11.9 | $1.1M | 115 | 27 |
| Real estate | 53 | #150 of 387 | 70 | 23.1 | Index only | 134 | 40 |
| Gyms, studios and classes | 53 | #152 of 387 | 36 | 11.9 | $676K | 102 | 15 |
| Hair salons | 52 | #153 of 387 | 60 | 19.8 | $474K | 110 | 18 |
| Martial arts and dance studios | 49 | #194 of 387 | 12 | 4.0 | $2M | 101 | 7 |
| Physical therapy | 48 | #204 of 386 | 14 | 4.6 | $2.9M | 121 | 26 |
| Real estate agents and brokers | 47 | #207 of 387 | 58 | 19.1 | Index only | 129 | 24 |
| Gyms | 46 | #236 of 387 | 22 | 7.3 | $1.1M | 85 | 8 |
| Gas stations | 44 | #238 of 387 | 37 | 12.2 | $2.4M | 103 | 50 |
| Pet businesses | 43 | #249 of 387 | 28 | 9.2 | $852K | 97 | 18 |
| Auto repair shops | 43 | #259 of 387 | 83 | 27.4 | $427K | 96 | 43 |
| Tire shops | 42 | #252 of 386 | 17 | 5.6 | $2.1M | 83 | 7 |
| Auto repair and car care | 42 | #261 of 387 | 140 | 46.2 | $253K | 94 | 64 |
| Car washes and detailing | 42 | #261 of 387 | 16 | 5.3 | $2.2M | 88 | 13 |
| Barbershops | 41 | #268 of 387 | 13 | 4.3 | $2.2M | 116 | 3 |
| Coffee shops and cafes | 41 | #271 of 387 | 31 | 10.2 | $3.6M | 96 | 17 |
| Bakeries and dessert shops | 41 | #273 of 387 | 30 | 9.9 | $3.7M | 89 | 17 |
| Pizza | 40 | #271 of 387 | 30 | 9.9 | $3.7M | 73 | 55 |
| Nail salons | 40 | #295 of 387 | 18 | 5.9 | $1.6M | 95 | Under 3 |
| Chiropractors | 38 | #287 of 386 | 18 | 5.9 | $2.3M | 94 | 15 |
| Fast food and sandwich shops | 37 | #278 of 387 | 57 | 18.8 | $1.9M | 64 | 55 |
| Pet stores | 35 | #303 of 382 | 6 | 2.0 | $4M | 88 | Under 3 |
| Sit-down restaurants | 35 | #313 of 387 | 187 | 61.7 | $592K | 89 | 53 |
| Restaurants and cafes | 34 | #308 of 387 | 363 | 119.8 | $305K | 82 | 129 |
| Child care and preschools | 33 | #310 of 387 | 15 | 5.0 | $739K | 74 | 16 |
| Optometrists and eye care | 32 | #324 of 386 | 17 | 5.6 | $2.4M | 76 | 6 |
| Veterinarians | 29 | #327 of 384 | 10 | 3.3 | $2.4M | 88 | 13 |
| Funeral homes | 28 | #321 of 377 | 9 | 3.0 | $484K | 71 | 7 |
| Convenience stores | 28 | #329 of 387 | 34 | 11.2 | $5.2M | 66 | Under 3 |
| Grocery and convenience stores | 28 | #334 of 387 | 75 | 24.8 | $2.4M | 70 | 21 |
| House cleaning | 28 | #347 of 375 | 6 | 2.0 | $5.9M | 92 | 29 |
| Clothing, shoes and laundry | 25 | #345 of 387 | 84 | 27.7 | $672K | 76 | 41 |
| Laundromats | 24 | #333 of 364 | 8 | 2.6 | $7.1M | 56 | Under 3 |
| Clothing and shoe stores | 23 | #349 of 387 | 66 | 21.8 | $855K | 67 | 38 |
| Pest control | 22 | #330 of 345 | 5 | 1.7 | $7.1M | 69 | 6 |
| Grocery stores | 19 | #371 of 387 | 27 | 8.9 | $6.5M | 70 | 19 |
| Insurance agencies | 18 | #371 of 387 | 64 | 21.1 | $861K | 69 | 64 |
| Landscaping and lawn care | 17 | #379 of 385 | 20 | 6.6 | $1.8M | 61 | 38 |
| Lawn, cleaning and pest control | 17 | #385 of 387 | 31 | 10.2 | $1.1M | 68 | 73 |
| Electricians | 15 | #380 of 383 | 14 | 4.6 | $5.6M | 47 | 28 |
| HVAC and plumbing | 13 | #384 of 387 | 31 | 10.2 | $2.5M | 53 | 42 |
| Home repair trades | 12 | #386 of 387 | 70 | 23.1 | $1.1M | 46 | 86 |
| Roofing and gutters | 11 | #379 of 381 | 25 | 8.3 | $3.1M | 37 | 16 |
| Home inspectors | Not scored | Not scored | 3 | 1.0 | Index only | 52 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.0 | Index only | 348 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $28.2M | Too few | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.7 | $12.2M | Too few | 8 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.3 | $35.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in the Grand Island metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $35.5M | $1,171 | 122 |
| Gasoline and other fuels | $90.6M | $2,992 | 115 |
| Food away from home | $110.7M | $3,655 | 90 |
| Groceries | $176.8M | $5,837 | 92 |
| Personal care products and services | $28.4M | $938 | 93 |
| Child care and other personal services | $11.1M | $366 | 63 |
| Memberships, classes and admissions | $24.4M | $804 | 82 |
| Medical and dental services | $40.6M | $1,340 | 104 |
| Pets | $23.9M | $787 | 87 |
| Clothing, shoes and related services | $56.4M | $1,863 | 91 |
| Vehicle insurance | $55.1M | $1,818 | 93 |
| Home repairs, maintenance and insurance | $78.2M | $2,580 | 85 |
| Lawn care, cleaning and other household services | $35.4M | $1,170 | 83 |
| Rent and homeowner costs | $407.8M | $13,459 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Grand Island metro area
- Population, 2025 estimate
- 78,076+1.5% since 2020
- Households
- 30,296
- Median age
- 37.9
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 1,604 sq. mi.
- People per square mile
- 48
- Median household income
- $69,704+22.1% vs. 2015–2019, before inflation
- Average household income
- $90,207
- Median home value
- $218,400
- Jobs located here
- 39,132
- Daytime population
- 77,545Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Grand Island metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Grand Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Grand Island metro area 3
- Hall County, NE62,536 people
- Merrick County, NE7,724 people
- Howard County, NE6,534 people
Other markets based in Nebraska 11
- Omaha, NE-IA metro area982,064 people
- Lincoln, NE metro area344,337 people
- Kearney, NE area57,292 people
- Norfolk, NE area48,653 people
- Columbus, NE area45,357 people
- Hastings, NE area40,507 people
- Fremont, NE area37,351 people
- Scottsbluff, NE area36,585 people
- North Platte, NE area34,575 people
- Lexington, NE area26,242 people
- Beatrice, NE area21,629 people
Questions
How fast is the Grand Island, NE metro area growing?
Population estimates put the Grand Island metro area at 78,076 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 30,296 households. Against the 2015–2019 survey, median household income rose 22.1%, before inflation.
How much do households in the Grand Island, NE metro area spend?
Households in the Grand Island metro area spend about $407.8M a year on rent and homeowner costs, $176.8M on groceries and $110.7M on food away from home. Relative to the U.S., household spending in the Grand Island metro area runs highest on vehicle maintenance and repairs (an index of 122, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in the Grand Island, NE metro area?
Of the business types scored in the Grand Island metro area, primary care and pediatric clinics (74), spas and skin care studios (65) and collision repair and body shops (59) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #38 of 387 scored metro areas.
How does the Grand Island, NE metro area compare with the U.S.?
Median household income in the Grand Island metro area is $69,704, 14% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $218,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.3 times the U.S. rate) and lowest for spas and skin care studios (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Grand Island metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Grand Island metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Grand Island metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Grand Island metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.