Market rankings · Nebraska
Real estate businesses in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for real estate businesses, with competitor counts and household spending for each.
- Listings
- 2,159
- 119 chain locations (6%)
- Official establishments
- 1,693
- +11.9% since 2019
- Household spending a year
- $11.3B
- On rent and homeowner costs
- Listings per 10k households
- 27.1
- 30% below the U.S.
- Housing spending per listing (U.S. = 100)
- 121
- 21% above the U.S.
- Rank among states
- #24 of 51
- Market score 52 · Upper middle
A site report maps the real estate businesses on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nebraska has 2,159 real estate businesses on map listings as of September 2026. Chain locations make up 6% of them, against 6% across the U.S. That comes to 27.1 for every 10,000 households, 30% below the U.S. rate of 38.5.
At $14,176 per household (15% below the U.S. average), households in Nebraska spend about $11.3B a year on rent and homeowner costs. Housing spending per office is 21% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in.
The official count of businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Nebraska was 1,693 in 2023, up 11.9% from 2019. That is one for every 471 households, against one for every 414 across the U.S. Across the U.S., the count rose 15.8% over the same years. Since fiscal 2022, 14 SBA-backed loans worth $6.6M have gone to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Nebraska.
Among the 50 states and DC, Nebraska ranks #24 for real estate businesses, with a Groundwork market score of 52 (upper middle). Of the 4 scored metro areas in or partly in Nebraska, the Grand Island metro area scores highest (53). Of the 9 scored small-town markets in or partly in Nebraska, the Beatrice area scores highest (57).
Every market in Nebraska for real estate businesses
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Grand Island, NE | 53 | 70 | 23.1 | 134 | +1.5% | #150 of 387 |
| Sioux City, IA-NE-SD | 47 | 158 | 28.5 | 112 | +1.0% | #210 of 387 |
| 2Omaha, NE-IA | 45 | 1,292 | 33.1 | 103 | +4.2% | #237 of 387 |
| 3Lincoln, NE | 40 | 419 | 29.7 | 109 | +3.3% | #276 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Beatrice, NE | 57 | 11 | 11.8 | 259 | +0.2% | #158 of 536 |
| 2Lexington, NE | 57 | 21 | 21.0 | 150 | +1.1% | #169 of 536 |
| 3Columbus, NE | 53 | 33 | 19.0 | 167 | +3.8% | #227 of 536 |
| 4Fremont, NE | 48 | 35 | 23.1 | 136 | +2.6% | #293 of 536 |
| 5Hastings, NE | 47 | 27 | 15.8 | 197 | −0.2% | #295 of 536 |
| 6Kearney, NE | 43 | 50 | 21.9 | 146 | +1.9% | #349 of 536 |
| 7Norfolk, NE | 38 | 48 | 24.5 | 126 | +1.1% | #412 of 536 |
| 8North Platte, NE | 35 | 29 | 19.1 | 158 | −3.6% | #455 of 536 |
| 9Scottsbluff, NE | 33 | 29 | 18.9 | 159 | −1.2% | #469 of 536 |
Counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Saunders County, NE | 72 | 5 | 5.6 | 614 | +6.0% | #150 of 2,229 |
| 2Cass County, NE | 68 | 10 | 9.2 | 380 | +3.9% | #260 of 2,229 |
| 3Seward County, NE | 67 | 7 | 10.3 | 320 | +2.3% | #289 of 2,229 |
| 4Sarpy County, NE | 62 | 142 | 19.2 | 191 | +9.0% | #502 of 2,229 |
| 5Custer County, NE | 59 | 6 | 13.3 | 231 | 0.0% | #606 of 2,229 |
| 6Otoe County, NE | 59 | 10 | 15.7 | 208 | +3.9% | #616 of 2,229 |
| 7Saline County, NE | 59 | 8 | 15.6 | 208 | +1.9% | #617 of 2,229 |
| 8Washington County, NE | 58 | 13 | 15.4 | 228 | +1.8% | #650 of 2,229 |
| 9Gage County, NE | 55 | 11 | 11.8 | 259 | +0.2% | #805 of 2,229 |
| 10Dawson County, NE | 55 | 19 | 20.8 | 151 | +1.5% | #832 of 2,229 |
| 11Holt County, NE | 54 | 6 | 14.8 | 206 | −0.3% | #858 of 2,229 |
| 12Dakota County, NE | 53 | 11 | 14.7 | 211 | +0.7% | #904 of 2,229 |
| 13York County, NE | 52 | 10 | 17.5 | 182 | +3.3% | #972 of 2,229 |
| 14Red Willow County, NE | 49 | 7 | 15.5 | 196 | −3.5% | #1,119 of 2,229 |
| 15Dodge County, NE | 48 | 35 | 23.1 | 136 | +2.6% | #1,182 of 2,229 |
| 16Box Butte County, NE | 44 | 5 | 11.1 | 266 | −3.0% | #1,372 of 2,229 |
| 17Platte County, NE | 44 | 30 | 22.0 | 143 | +3.9% | #1,390 of 2,229 |
| 18Adams County, NE | 40 | 23 | 17.6 | 177 | −0.3% | #1,596 of 2,229 |
| 19Buffalo County, NE | 39 | 46 | 23.0 | 139 | +1.9% | #1,659 of 2,229 |
| 20Hall County, NE | 38 | 60 | 24.4 | 127 | +1.4% | #1,728 of 2,229 |
| 21Lincoln County, NE | 37 | 29 | 19.5 | 155 | −3.6% | #1,773 of 2,229 |
| 22Lancaster County, NE | 35 | 412 | 30.7 | 105 | +3.4% | #1,869 of 2,229 |
| 23Scotts Bluff County, NE | 34 | 29 | 19.2 | 155 | −1.3% | #1,907 of 2,229 |
| 24Douglas County, NE | 32 | 1,013 | 42.5 | 80 | +3.6% | #2,011 of 2,229 |
| 25Madison County, NE | 31 | 45 | 31.1 | 98 | +1.6% | #2,039 of 2,229 |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Colfax County, NE | Not scored | 3 | 8.1 | 407 | +3.6% | |
| Wayne County, NE | Not scored | 8 | 21.3 | 143 | +3.3% | |
| Cheyenne County, NE | Not scored | 8 | 17.9 | 162 | +0.4% | |
| Hamilton County, NE | Not scored | 6 | 16.5 | 200 | +2.9% | |
| Phelps County, NE | Not scored | 8 | 20.4 | 154 | +0.2% | |
| Cuming County, NE | Not scored | 4 | 10.5 | 302 | −2.1% | |
| Butler County, NE | Not scored | 3 | 8.5 | 379 | +1.8% | |
| Knox County, NE | Not scored | 6 | 17.5 | 169 | −0.5% | |
| Cedar County, NE | Not scored | 6 | 17.4 | 181 | 0.0% | |
| Keith County, NE | Not scored | 11 | 27.2 | 110 | −2.7% | |
| Dawes County, NE | Not scored | 5 | 14.5 | 200 | −3.7% | |
| Richardson County, NE | Not scored | 2 | 5.6 | 534 | −4.2% | |
| Merrick County, NE | Not scored | 6 | 18.7 | 163 | +3.3% | |
| Pierce County, NE | Not scored | 3 | 10.6 | 296 | +0.5% | |
| Jefferson County, NE | Not scored | 4 | 12.8 | 230 | −2.6% | |
| Nemaha County, NE | Not scored | 7 | 24.6 | 123 | +0.2% | |
| Burt County, NE | Not scored | 3 | 10.2 | 294 | −0.6% | |
| Kearney County, NE | Not scored | 4 | 14.2 | 230 | +1.5% | |
| Thurston County, NE | Not scored | 1 | 5.0 | 609 | −0.1% | |
| Howard County, NE | Not scored | 4 | 16.0 | 203 | +0.8% | |
| Antelope County, NE | Not scored | 2 | 7.6 | 398 | +1.0% | |
| Clay County, NE | Not scored | 1 | 4.0 | 793 | +1.1% | |
| Stanton County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Dixon County, NE | Not scored | 1 | 4.6 | 683 | +0.4% | |
| Fillmore County, NE | Not scored | 5 | 21.2 | 151 | −2.0% | |
| Cherry County, NE | Not scored | 8 | 35.8 | 84 | +1.9% | |
| Boone County, NE | Not scored | 4 | 18.3 | 175 | −0.1% | |
| Johnson County, NE | Not scored | 0 | 0.0 | n/a | −1.4% | |
| Polk County, NE | Not scored | 1 | 4.7 | 667 | +1.1% | |
| Sheridan County, NE | Not scored | 4 | 19.0 | 159 | −5.7% | |
| Thayer County, NE | Not scored | 2 | 9.6 | 319 | −3.6% | |
| Furnas County, NE | Not scored | 5 | 24.9 | 116 | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | 548 | −3.3% | |
| Nuckolls County, NE | Not scored | 4 | 20.8 | 152 | +0.2% | |
| Valley County, NE | Not scored | 2 | 11.1 | 279 | +0.9% | |
| Chase County, NE | Not scored | 4 | 27.1 | 114 | −4.4% | |
| Webster County, NE | Not scored | 3 | 20.1 | 150 | −1.6% | |
| Nance County, NE | Not scored | 1 | 7.5 | 406 | −3.0% | |
| Kimball County, NE | Not scored | 2 | 13.4 | 211 | −0.5% | |
| Sherman County, NE | Not scored | 1 | 7.5 | 393 | −1.2% | |
| Brown County, NE | Not scored | 1 | 7.8 | 369 | −2.6% | |
| Harlan County, NE | Not scored | 2 | 16.7 | 196 | −1.9% | |
| Franklin County, NE | Not scored | 1 | 7.7 | 389 | −3.1% | |
| Perkins County, NE | Not scored | 2 | 16.8 | 185 | −0.3% | |
| Frontier County, NE | Not scored | 1 | 9.3 | 321 | +6.0% | |
| Hitchcock County, NE | Not scored | 0 | 0.0 | n/a | −5.9% | |
| Pawnee County, NE | Not scored | 0 | 0.0 | n/a | −1.0% | |
| Greeley County, NE | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Gosper County, NE | Not scored | 2 | 23.9 | 134 | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 1 | 11.7 | 226 | −4.5% | |
| Dundy County, NE | Not scored | 1 | 12.8 | 228 | −5.2% | |
| Garfield County, NE | Not scored | 2 | 28.5 | 104 | −5.4% | |
| Boyd County, NE | Not scored | 0 | 0.0 | n/a | −7.5% | |
| Rock County, NE | Not scored | 0 | 0.0 | n/a | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 1 | 30.6 | 92 | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 real estate businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many real estate businesses are in Nebraska?
Map listings as of September 2026 show 2,159 real estate businesses in Nebraska. 119 of them (6%) are chain locations. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 1,693 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023, up 11.9% from 2019. Official counts also show 6,599 one-person businesses without payroll.
How much do households in Nebraska spend on rent and homeowner costs?
About $11.3B a year, or $14,176 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 2,159 real estate businesses on map listings, housing spending per office is 21% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for real estate businesses?
Nebraska has 27.1 real estate businesses per 10,000 households, 30% below the U.S. rate of 38.5. The index of housing spending per office is 121, where 100 is the U.S. At the U.S. ratio of real estate businesses to household spending, Nebraska would have about 2,611, against 2,159 on map listings. There is one business with payroll in the industry for every 471 households, against one for every 414 across the U.S. The official count rose 11.9% from 2019 to 2023, against +15.8% for the U.S.
Which market in Nebraska has the highest market score for real estate businesses?
Among 4 scored metro areas in or partly in Nebraska, the Grand Island metro area scores highest, at 53 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Beatrice area scores highest, at 57 (upper middle). Among 25 scored counties in Nebraska, Saunders County scores highest, at 72 (upper middle). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 52 for real estate businesses (upper middle), #24 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for real estate businesses across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Real estate agents and brokers1,794 listings
- Property management136 listings
- Mortgage brokers and lenders191 listings
- Home inspectors38 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.