Small-town market profile · Nebraska
Fremont, NE area market data
Population, household spending and competition for 56 business types in the Fremont area, each scored against other small-town markets.
- Population, 2025
- 38,057
- +2.6% since 2020
- Households
- 15,168
- Median household income
- $74,329
- +37.4% vs. 2015–2019, before inflation
- Median home value
- $208,600
- Jobs located here
- 18,569
- Highest market score
- 86
- Tire shops, #7 of 431 scored small-town markets
A site report maps the competitors on map listings around any address in the Fremont area by name and distance, and the households and spending within reach. Or open the report at the center of the Fremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 38,057 people live in the Fremont area, in 15,168 households. Population estimates put the population change in the Fremont area from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%). The median household income in the Fremont area is $74,329 a year, 8% below the U.S. median of $80,734. That rose 37.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Fremont area spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in the Fremont area are for tire shops (86), convenience stores (82) and barbershops (79). The Fremont area ranks #7 of 431 scored small-town markets for tire shops.
The Fremont area is made up of one county, Dodge County. For its number of households, the Fremont area has the most map listings, relative to the U.S., for child care centers and preschools (71% above the U.S. rate) and the fewest for real estate businesses (40% below the U.S. rate).
All 56 business types in the Fremont area
Highest Groundwork market score first. Each score compares the Fremont area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 86 | #7 of 431 | 5 | 3.3 | $3.6M | 143 | Under 3 |
| Convenience stores | 82 | #13 of 529 | 9 | 5.9 | $10M | 127 | 3 |
| Barbershops | 79 | #34 of 377 | 5 | 3.3 | $2.9M | 153 | Under 3 |
| Martial arts and dance studios | 75 | #28 of 378 | 5 | 3.3 | $2.4M | 121 | Under 3 |
| Veterinarians | 71 | #56 of 398 | 5 | 3.3 | $2.4M | 89 | 4 |
| Nail salons | 67 | #81 of 387 | 5 | 3.3 | $2.9M | 173 | 3 |
| Primary care and pediatrics | 67 | #102 of 458 | 9 | 5.9 | $2.3M | 129 | 20 |
| Pet grooming and boarding | 64 | #89 of 387 | 6 | 4.0 | $2M | 79 | 3 |
| Gyms, studios and classes | 64 | #114 of 535 | 21 | 13.8 | $581K | 88 | 3 |
| Bakeries and dessert shops | 63 | #112 of 507 | 11 | 7.3 | $5.1M | 124 | 9 |
| Car washes and detailing | 63 | #116 of 441 | 7 | 4.6 | $2.6M | 102 | 4 |
| Hair salons | 61 | #138 of 538 | 29 | 19.1 | $499K | 116 | 10 |
| Spas and skin care | 61 | #139 of 504 | 12 | 7.9 | $1.2M | 138 | 3 |
| Sit-down restaurants | 61 | #157 of 538 | 73 | 48.1 | $772K | 116 | 31 |
| Salons, barbers and spas | 58 | #164 of 538 | 51 | 33.6 | $284K | 133 | 18 |
| Pet businesses | 58 | #164 of 527 | 19 | 12.5 | $638K | 73 | 7 |
| Gyms | 58 | #178 of 506 | 13 | 8.6 | $938K | 72 | 3 |
| Clothing, shoes and laundry | 57 | #221 of 536 | 37 | 24.4 | $767K | 87 | 8 |
| Doctors, dentists and clinics | 56 | #217 of 538 | 112 | 73.8 | $185K | 121 | 51 |
| Gas stations | 55 | #218 of 536 | 27 | 17.8 | $1.7M | 71 | 23 |
| Coffee shops and cafes | 55 | #218 of 529 | 16 | 10.5 | $3.5M | 95 | 9 |
| Restaurants and cafes | 54 | #226 of 538 | 159 | 104.8 | $355K | 96 | 72 |
| Auto repair and car care | 54 | #228 of 538 | 75 | 49.4 | $239K | 89 | 31 |
| Clothing and shoe stores | 53 | #247 of 536 | 30 | 19.8 | $946K | 74 | 8 |
| Auto repair shops | 53 | #253 of 538 | 45 | 29.7 | $399K | 90 | 24 |
| Grocery and convenience stores | 53 | #257 of 538 | 35 | 23.1 | $2.6M | 76 | 14 |
| Dentists and orthodontists | 52 | #241 of 526 | 18 | 11.9 | $1.2M | 117 | 13 |
| Physical therapy | 51 | #205 of 400 | 10 | 6.6 | $2.1M | 86 | 7 |
| Real estate | 48 | #293 of 536 | 35 | 23.1 | Index only | 136 | 16 |
| Landscaping and lawn care | 45 | #235 of 399 | 8 | 5.3 | $2.2M | 76 | 15 |
| Chiropractors | 45 | #251 of 426 | 13 | 8.6 | $1.6M | 67 | 7 |
| Pizza | 45 | #308 of 520 | 18 | 11.9 | $3.1M | 62 | 32 |
| Fast food and sandwich shops | 45 | #327 of 537 | 27 | 17.8 | $2.1M | 68 | 32 |
| Real estate agents and brokers | 45 | #331 of 533 | 29 | 19.1 | Index only | 130 | 10 |
| Collision repair and body shops | 44 | #245 of 387 | 9 | 5.9 | $2M | 65 | 7 |
| Grocery stores | 43 | #331 of 506 | 13 | 8.6 | $6.9M | 74 | 11 |
| HVAC and plumbing | 40 | #341 of 476 | 13 | 8.6 | $3M | 64 | 15 |
| Roofing and gutters | 39 | #202 of 288 | 8 | 5.3 | $4.9M | 58 | Under 3 |
| Lawn, cleaning and pest control | 38 | #348 of 481 | 13 | 8.6 | $1.4M | 82 | 28 |
| Electricians | 34 | #249 of 295 | 8 | 5.3 | $4.9M | 41 | 17 |
| Home repair trades | 34 | #442 of 526 | 29 | 19.1 | $1.4M | 56 | 32 |
| Child care and preschools | 31 | #378 of 454 | 15 | 9.9 | $364K | 36 | 11 |
| Insurance agencies | 27 | #454 of 537 | 36 | 23.7 | $779K | 62 | 27 |
| Property management | Not scored | Not scored | 4 | 2.6 | Index only | 93 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $6M | 93 | 10 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $9.5M | 76 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.0 | $6.9M | 220 | 4 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4M | 89 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.0 | $4.1M | 100 | 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.3M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $28.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $20.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Fremont area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18M | $1,184 | 124 |
| Gasoline and other fuels | $46M | $3,033 | 117 |
| Food away from home | $56.4M | $3,717 | 91 |
| Groceries | $89.7M | $5,916 | 94 |
| Personal care products and services | $14.5M | $954 | 95 |
| Child care and other personal services | $5.5M | $360 | 62 |
| Memberships, classes and admissions | $12.2M | $804 | 82 |
| Medical and dental services | $20.7M | $1,366 | 106 |
| Pets | $12.1M | $800 | 88 |
| Clothing, shoes and related services | $28.4M | $1,872 | 91 |
| Vehicle insurance | $28M | $1,849 | 95 |
| Home repairs, maintenance and insurance | $39.4M | $2,600 | 86 |
| Lawn care, cleaning and other household services | $17.9M | $1,181 | 84 |
| Rent and homeowner costs | $206M | $13,584 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fremont area
- Population, 2025 estimate
- 38,057+2.6% since 2020
- Households
- 15,168
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 529 sq. mi.
- People per square mile
- 71
- Median household income
- $74,329+37.4% vs. 2015–2019, before inflation
- Average household income
- $89,611
- Median home value
- $208,600
- Jobs located here
- 18,569
- Daytime population
- 35,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fremont area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fremont area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fremont area 1
- Dodge County, NE37,351 people
Other markets based in Nebraska 11
- Omaha, NE-IA metro area982,064 people
- Lincoln, NE metro area344,337 people
- Grand Island, NE metro area76,794 people
- Kearney, NE area57,292 people
- Norfolk, NE area48,653 people
- Columbus, NE area45,357 people
- Hastings, NE area40,507 people
- Scottsbluff, NE area36,585 people
- North Platte, NE area34,575 people
- Lexington, NE area26,242 people
- Beatrice, NE area21,629 people
Questions
How fast is the Fremont, NE area growing?
Population estimates put the Fremont area at 38,057 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,168 households. Against the 2015–2019 survey, median household income rose 37.4%, before inflation.
How much do households in the Fremont, NE area spend?
Households in the Fremont area spend about $206M a year on rent and homeowner costs, $89.7M on groceries and $56.4M on food away from home. Relative to the U.S., household spending in the Fremont area runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in the Fremont, NE area?
Of the business types scored in the Fremont area, tire shops (86), convenience stores (82) and barbershops (79) have the highest Groundwork market scores. For tire shops, that ranks #7 of 431 scored small-town markets.
How does the Fremont, NE area compare with the U.S.?
Median household income in the Fremont area is $74,329, 8% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for child care centers and preschools (71% above the U.S. rate) and lowest for real estate businesses (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Fremont area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fremont area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fremont area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fremont area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.