Groundwork

Market rankings · Nebraska

House cleaning businesses in Nebraska

Markets across Nebraska ranked by the Groundwork market score for house cleaning businesses, with competitor counts and household spending for each.

Listings
172
25 chain locations (15%)
Official establishments
575
+4.2% since 2019
Household spending a year
$995.5M
On lawn care, cleaning and other household services
Listings per 10k households
2.2
In line with the U.S.
Spending per listing
$5.8M
10% below the U.S.
Rank among states
#46 of 51
Market score 30 · Lower middle

A site report maps the house cleaning businesses on map listings around any address in Nebraska by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 172 house cleaning businesses in Nebraska. Chain locations make up 15% of them, against 8% across the U.S. That comes to 2.2 for every 10,000 households, in line with the U.S. rate of 2.2.

At $1,248 per household (12% below the U.S. average), households in Nebraska spend about $995.5M a year on lawn care, cleaning and other household services. That works out to $5.8M per business, 10% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.

Official counts show 575 businesses with payroll classed as janitorial and carpet cleaning services in Nebraska in 2023, up 4.2% from 2019. That is one for every 1,388 households, against one for every 1,735 across the U.S. Across the U.S., the count rose 6.6% over the same years. Since fiscal 2022, 21 SBA-backed loans worth $5.7M have gone to businesses classed as janitorial and carpet cleaning services in Nebraska.

Among the 50 states and DC, Nebraska ranks #46 for house cleaning businesses, with a Groundwork market score of 30 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (42). Of the 3 scored small-town markets in or partly in Nebraska, the Hastings area scores highest (29).

Every market in Nebraska for house cleaning businesses

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Nebraska, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Omaha, NE-IA42882.3$5.8M+4.2%#254 of 375
Sioux City, IA-NE-SD33122.2$5.6M+1.0%#312 of 375
2Lincoln, NE31322.3$5.4M+3.3%#325 of 375
3Grand Island, NE2862.0$5.9M+1.5%#347 of 375

Small-town markets

Small-town markets reaching Nebraska, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hastings, NE2952.9$4M−0.2%#125 of 142
2Scottsbluff, NE2374.6$2.5M−1.2%#136 of 142
3Beatrice, NE2255.4$2.1M+0.2%#139 of 142
Kearney, NENot scored41.8$6.9M+1.9%
Norfolk, NENot scored42.0$5.7M+1.1%
Columbus, NENot scored21.2$10.4M+3.8%
Fremont, NENot scored32.0$6M+2.6%
North Platte, NENot scored42.6$4.3M−3.6%
Lexington, NENot scored00.0n/a+1.1%

Counties

Counties in Nebraska, ranked for house cleaning businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sarpy County, NE64131.8$8.1M+9.0%#166 of 847
2Lancaster County, NE34302.2$5.5M+3.4%#690 of 847
3Douglas County, NE32662.8$4.7M+3.6%#723 of 847
4Scotts Bluff County, NE2374.6$2.4M−1.3%#803 of 847
5Hall County, NE2262.4$4.8M+1.4%#804 of 847
6Gage County, NE2055.4$2.1M+0.2%#821 of 847
Buffalo County, NENot scored42.0$6.1M+1.9%
Dodge County, NENot scored32.0$6M+2.6%
Madison County, NENot scored32.1$5.6M+1.6%
Platte County, NENot scored21.5$8.1M+3.9%
Lincoln County, NENot scored42.7$4.2M−3.6%
Adams County, NENot scored21.5$7.7M−0.3%
Cass County, NENot scored10.9$14.7M+3.9%
Dawson County, NENot scored00.0n/a+1.5%
Saunders County, NENot scored11.1$11.8M+6.0%
Dakota County, NENot scored34.0$2.9M+0.7%
Washington County, NENot scored11.2$11.5M+1.8%
Seward County, NENot scored22.9$4.3M+2.3%
Otoe County, NENot scored11.6$7.9M+3.9%
Saline County, NENot scored00.0n/a+1.9%
York County, NENot scored23.5$3.4M+3.3%
Box Butte County, NENot scored00.0n/a−3.0%
Colfax County, NENot scored00.0n/a+3.6%
Red Willow County, NENot scored00.0n/a−3.5%
Custer County, NENot scored12.2$5.2M0.0%
Show all 93 counties
Counties in Nebraska, ranked for house cleaning businesses by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Holt County, NENot scored00.0n/a−0.3%
Wayne County, NENot scored00.0n/a+3.3%
Cheyenne County, NENot scored12.2$4.8M+0.4%
Hamilton County, NENot scored00.0n/a+2.9%
Phelps County, NENot scored00.0n/a+0.2%
Cuming County, NENot scored00.0n/a−2.1%
Butler County, NENot scored00.0n/a+1.8%
Knox County, NENot scored00.0n/a−0.5%
Cedar County, NENot scored00.0n/a0.0%
Keith County, NENot scored12.5$4.5M−2.7%
Dawes County, NENot scored38.7$1.2M−3.7%
Richardson County, NENot scored25.6$2M−4.2%
Merrick County, NENot scored00.0n/a+3.3%
Pierce County, NENot scored13.5$3.3M+0.5%
Jefferson County, NENot scored00.0n/a−2.6%
Nemaha County, NENot scored00.0n/a+0.2%
Burt County, NENot scored00.0n/a−0.6%
Kearney County, NENot scored00.0n/a+1.5%
Thurston County, NENot scored00.0n/a−0.1%
Howard County, NENot scored00.0n/a+0.8%
Antelope County, NENot scored00.0n/a+1.0%
Clay County, NENot scored28.0$1.5M+1.1%
Stanton County, NENot scored00.0n/a−1.4%
Dixon County, NENot scored14.6$2.6M+0.4%
Fillmore County, NENot scored00.0n/a−2.0%
Cherry County, NENot scored00.0n/a+1.9%
Boone County, NENot scored00.0n/a−0.1%
Johnson County, NENot scored00.0n/a−1.4%
Polk County, NENot scored14.7$2.5M+1.1%
Sheridan County, NENot scored00.0n/a−5.7%
Thayer County, NENot scored00.0n/a−3.6%
Furnas County, NENot scored00.0n/a−2.2%
Morrill County, NENot scored00.0n/a−3.3%
Nuckolls County, NENot scored00.0n/a+0.2%
Valley County, NENot scored15.6$2.1M+0.9%
Chase County, NENot scored00.0n/a−4.4%
Webster County, NENot scored16.7$1.7M−1.6%
Nance County, NENot scored17.5$1.5M−3.0%
Kimball County, NENot scored00.0n/a−0.5%
Sherman County, NENot scored00.0n/a−1.2%
Brown County, NENot scored00.0n/a−2.6%
Harlan County, NENot scored00.0n/a−1.9%
Franklin County, NENot scored00.0n/a−3.1%
Perkins County, NENot scored00.0n/a−0.3%
Frontier County, NENot scored00.0n/a+6.0%
Hitchcock County, NENot scored00.0n/a−5.9%
Pawnee County, NENot scored00.0n/a−1.0%
Greeley County, NENot scored00.0n/a−1.3%
Gosper County, NENot scored00.0n/a−4.8%
Deuel County, NENot scored00.0n/a+1.6%
Garden County, NENot scored00.0n/a−4.5%
Dundy County, NENot scored00.0n/a−5.2%
Garfield County, NENot scored00.0n/a−5.4%
Boyd County, NENot scored00.0n/a−7.5%
Rock County, NENot scored00.0n/a−0.7%
Sioux County, NENot scored00.0n/a+3.7%
Wheeler County, NENot scored00.0n/a+2.1%
Hayes County, NENot scored00.0n/a−3.2%
Keya Paha County, NENot scored00.0n/a+4.2%
Logan County, NENot scored00.0n/a−6.0%
Banner County, NENot scored00.0n/a+1.0%
Hooker County, NENot scored00.0n/a−2.8%
Grant County, NENot scored00.0n/a−8.3%
Loup County, NENot scored00.0n/a−6.1%
Thomas County, NENot scored00.0n/a−4.8%
Arthur County, NENot scored00.0n/a−7.9%
McPherson County, NENot scored00.0n/a−6.8%
Blaine County, NENot scored00.0n/a+6.8%

Markets with fewer than 5 house cleaning businesses on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many house cleaning businesses are in Nebraska?

There are 172 house cleaning businesses on map listings in Nebraska as of September 2026. 25 of them (15%) are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 575 businesses with payroll classed as janitorial and carpet cleaning services in 2023, up 4.2% from 2019.

How much do households in Nebraska spend on lawn care, cleaning and other household services?

About $995.5M a year, or $1,248 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 172 house cleaning businesses on map listings, it comes to $5.8M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.

How does Nebraska compare with the U.S. for house cleaning businesses?

Nebraska has 2.2 house cleaning businesses per 10,000 households, in line with the U.S. rate of 2.2. Spending per business is $5.8M, 10% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, Nebraska would have about 156, against 172 on map listings. There is one business with payroll in the industry for every 1,388 households, against one for every 1,735 across the U.S. The official count rose 4.2% from 2019 to 2023, against +6.6% for the U.S.

Which market in Nebraska has the highest market score for house cleaning businesses?

Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 42 (lower middle). Among 3 scored small-town markets in or partly in Nebraska, the Hastings area scores highest, at 29 (lower middle). Among 6 scored counties in Nebraska, Sarpy County scores highest, at 64 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 30 for house cleaning businesses (lower middle), #46 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Nebraska. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

House cleaning in other states

All 51 states

Top markets for house cleaning businesses across the U.S. · All business types in Nebraska

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.