County profile · Nebraska
Platte County, NE market data
How Platte County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 35,649
- +3.9% since 2020
- Households
- 13,658
- Median household income
- $71,552
- +14.8% vs. 2015–2019, before inflation
- Median home value
- $223,900
- Jobs located here
- 20,463
- Highest market score
- 80
- Convenience stores, #161 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Platte County by name and distance, and the households and spending within reach. Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Platte County has an estimated 35,649 people and 13,658 households. Between 2020 and 2025, the population of Platte County grew 3.9%, faster than the U.S. (+3.1%). Median household income in Platte County is $71,552, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 14.8%, before inflation.
Relative to the U.S., household spending in Platte County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Platte County, convenience stores (80), dentists and orthodontists (76) and grocery and convenience stores (74) have the highest Groundwork market scores. For convenience stores, that ranks #161 of 2,261 scored counties.
Platte County is part of the Columbus area. Against the U.S., map listings per household run highest for chiropractors (76% above the U.S. rate) and lowest for medical and dental practices (44% below the U.S. rate).
All 56 business types in Platte County
Highest Groundwork market score first. Each score compares Platte County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 80 | #161 of 2,261 | 6 | 4.4 | $13.5M | 171 | Under 3 |
| Dentists and orthodontists | 76 | #128 of 1,886 | 9 | 6.6 | $2.1M | 209 | 9 |
| Grocery and convenience stores | 74 | #331 of 2,402 | 24 | 17.6 | $3.4M | 99 | 5 |
| Optometrists and eye care | 72 | #168 of 1,302 | 5 | 3.7 | $3.7M | 118 | Under 3 |
| Sit-down restaurants | 66 | #505 of 2,405 | 70 | 51.3 | $726K | 109 | 15 |
| Spas and skin care | 64 | #380 of 1,769 | 5 | 3.7 | $2.6M | 297 | 5 |
| Physical therapy | 62 | #383 of 1,422 | 5 | 3.7 | $3.7M | 154 | 8 |
| Lawn, cleaning and pest control | 62 | #416 of 1,771 | 7 | 5.1 | $2.3M | 138 | 18 |
| Gyms, studios and classes | 62 | #528 of 2,088 | 15 | 11.0 | $727K | 110 | 6 |
| Salons, barbers and spas | 62 | #570 of 2,385 | 44 | 32.2 | $296K | 139 | 12 |
| Hair salons | 62 | #604 of 2,339 | 28 | 20.5 | $465K | 108 | 6 |
| Grocery stores | 62 | #632 of 2,070 | 9 | 6.6 | $9M | 97 | 5 |
| Doctors, dentists and clinics | 61 | #701 of 2,394 | 64 | 46.9 | $290K | 190 | 49 |
| Pet businesses | 60 | #665 of 2,200 | 14 | 10.3 | $784K | 89 | 7 |
| HVAC and plumbing | 57 | #595 of 1,707 | 6 | 4.4 | $5.9M | 124 | 15 |
| Tire shops | 56 | #630 of 1,530 | 7 | 5.1 | $2.3M | 93 | 4 |
| Bakeries and dessert shops | 56 | #707 of 1,889 | 12 | 8.8 | $4.2M | 102 | 7 |
| Gyms | 56 | #707 of 1,792 | 11 | 8.1 | $992K | 76 | 3 |
| Gas stations | 56 | #908 of 2,358 | 18 | 13.2 | $2.3M | 98 | 24 |
| Nail salons | 53 | #600 of 1,328 | 8 | 5.9 | $1.6M | 97 | Under 3 |
| Coffee shops and cafes | 52 | #951 of 2,063 | 15 | 11.0 | $3.4M | 92 | 7 |
| Restaurants and cafes | 51 | #1,164 of 2,405 | 148 | 108.4 | $343K | 93 | 53 |
| Collision repair and body shops | 46 | #769 of 1,327 | 7 | 5.1 | $2.3M | 76 | 6 |
| Car washes and detailing | 46 | #830 of 1,451 | 8 | 5.9 | $2M | 81 | 6 |
| Pizza | 44 | #1,283 of 2,090 | 15 | 11.0 | $3.4M | 67 | 29 |
| Real estate | 44 | #1,390 of 2,229 | 30 | 22.0 | Index only | 143 | 26 |
| Auto repair shops | 44 | #1,484 of 2,378 | 42 | 30.8 | $389K | 88 | 28 |
| Home repair trades | 42 | #1,405 of 2,057 | 17 | 12.4 | $2.1M | 86 | 30 |
| Fast food and sandwich shops | 42 | #1,453 of 2,222 | 23 | 16.8 | $2.2M | 72 | 29 |
| Real estate agents and brokers | 42 | #1,462 of 2,176 | 25 | 18.3 | Index only | 136 | 18 |
| Auto repair and car care | 40 | #1,684 of 2,401 | 78 | 57.1 | $210K | 78 | 40 |
| Roofing and gutters | 39 | #838 of 1,177 | 6 | 4.4 | $5.9M | 70 | Under 3 |
| Child care and preschools | 36 | #1,199 of 1,611 | 10 | 7.3 | $495K | 49 | 8 |
| Chiropractors | 35 | #1,157 of 1,490 | 13 | 9.5 | $1.4M | 60 | 9 |
| Clothing, shoes and laundry | 35 | #1,710 of 2,210 | 40 | 29.3 | $642K | 73 | 17 |
| Clothing and shoe stores | 34 | #1,609 of 2,087 | 31 | 22.7 | $828K | 65 | 17 |
| Veterinarians | 33 | #1,147 of 1,485 | 7 | 5.1 | $1.6M | 58 | 7 |
| Electricians | 30 | #987 of 1,160 | 5 | 3.7 | $7.1M | 59 | 15 |
| Insurance agencies | 28 | #1,871 of 2,272 | 26 | 19.0 | $981K | 78 | 32 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.9 | $4M | 138 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.9 | $2.7M | 135 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 2.9 | $4.6M | 260 | 23 |
| Barbershops | Not scored | Not scored | 3 | 2.2 | $4.3M | 230 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.2 | $8.6M | 68 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 2.2 | Index only | 158 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.2 | $3.7M | 144 | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.5 | $1.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.5 | $8.1M | Too few | 8 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.5 | $8.2M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.5 | $5.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $25.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $16.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Platte County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.3M | $1,197 | 125 |
| Gasoline and other fuels | $41.9M | $3,071 | 118 |
| Food away from home | $50.8M | $3,722 | 91 |
| Groceries | $80.9M | $5,920 | 94 |
| Personal care products and services | $13M | $953 | 95 |
| Child care and other personal services | $5M | $362 | 62 |
| Memberships, classes and admissions | $10.9M | $799 | 81 |
| Medical and dental services | $18.5M | $1,357 | 105 |
| Pets | $11M | $804 | 88 |
| Clothing, shoes and related services | $25.7M | $1,880 | 91 |
| Vehicle insurance | $25.5M | $1,867 | 95 |
| Home repairs, maintenance and insurance | $35.4M | $2,595 | 86 |
| Lawn care, cleaning and other household services | $16.2M | $1,183 | 84 |
| Rent and homeowner costs | $185.2M | $13,562 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Platte County
- Population, 2025 estimate
- 35,649+3.9% since 2020
- Households
- 13,658
- Median age
- 37.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 675 sq. mi.
- People per square mile
- 51
- Median household income
- $71,552+14.8% vs. 2015–2019, before inflation
- Average household income
- $91,157
- Median home value
- $223,900
- Jobs located here
- 20,463
- Daytime population
- 36,606Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Platte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Nebraska 8
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- Butler County, NE8,424 people
- Polk County, NE5,225 people
- Nance County, NE3,324 people
- Boone County, NE5,356 people
- Stanton County, NE5,796 people
- Madison County, NE35,532 people
- Merrick County, NE7,724 people
Questions
How fast is Platte County, NE growing?
Population estimates put Platte County at 35,649 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 13,658 households. Median household income rose 14.8% from the 2015–2019 survey, before inflation.
How much do households in Platte County, NE spend?
Households in Platte County spend about $185.2M a year on rent and homeowner costs, $80.9M on groceries and $50.8M on food away from home. Set against the U.S., households in Platte County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Platte County, NE?
The highest Groundwork market scores in Platte County are for convenience stores (80), dentists and orthodontists (76) and grocery and convenience stores (74). Platte County ranks #161 of 2,261 scored counties for convenience stores.
How does Platte County, NE compare with the U.S.?
The median household income in Platte County is $71,552 a year, 11% below the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $223,900, against $332,700 for the U.S. For its number of households, Platte County has the most map listings, relative to the U.S., for chiropractors (76% above the U.S. rate) and the fewest for medical and dental practices (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Platte County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Platte County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Platte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Platte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.