County profile · Nebraska
Douglas County, NE market data
How Douglas County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 606,460
- +3.6% since 2020
- Households
- 238,430
- Median household income
- $80,391
- +24.4% vs. 2015–2019, before inflation
- Median home value
- $266,100
- Jobs located here
- 360,817
- Highest market score
- 84
- Convenience stores, #104 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Douglas County by name and distance, and the households and spending within reach. Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Douglas County has an estimated 606,460 people and 238,430 households. Between 2020 and 2025, the population of Douglas County grew 3.6%, faster than the U.S. (+3.1%). Median household income in Douglas County is $80,391, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.4%, before inflation.
Relative to the U.S., household spending in Douglas County runs highest on medical and dental services (an index of 116, where 100 is the U.S. average) and lowest on vehicle insurance (79).
Of the business types scored in Douglas County, convenience stores (84), grocery and convenience stores (77) and nail salons (75) have the highest Groundwork market scores. For convenience stores, that ranks #104 of 2,261 scored counties.
Douglas County is part of the Omaha metro area. Against the U.S., map listings per household run highest for roofing and gutter companies (2.2 times the U.S. rate) and lowest for gas stations (52% below the U.S. rate).
All 56 business types in Douglas County
Highest Groundwork market score first. Each score compares Douglas County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 84 | #104 of 2,261 | 149 | 6.2 | $10M | 127 | 20 |
| Grocery and convenience stores | 77 | #247 of 2,402 | 387 | 16.2 | $3.8M | 113 | 117 |
| Nail salons | 75 | #92 of 1,328 | 125 | 5.2 | $2M | 120 | 16 |
| Gas stations | 74 | #279 of 2,358 | 125 | 5.2 | $4.9M | 204 | 160 |
| Pet grooming and boarding | 73 | #161 of 1,461 | 77 | 3.2 | $2.8M | 110 | 43 |
| Tire shops | 73 | #213 of 1,530 | 81 | 3.4 | $3M | 121 | 30 |
| Oil change and quick lube | 72 | #49 of 479 | 13 | 0.5 | $18.9M | 138 | 14 |
| Laundromats | 70 | #153 of 785 | 29 | 1.2 | $17.3M | 138 | 16 |
| HVAC and plumbing | 67 | #278 of 1,707 | 133 | 5.6 | $5.2M | 108 | 190 |
| Pet businesses | 67 | #388 of 2,200 | 239 | 10.0 | $903K | 103 | 134 |
| Auto repair and car care | 66 | #504 of 2,401 | 775 | 32.5 | $317K | 118 | 331 |
| Urgent care and walk-in clinics | 65 | #62 of 325 | 10 | 0.4 | $35.6M | 145 | 28 |
| Veterinarians | 65 | #384 of 1,485 | 84 | 3.5 | $2.6M | 94 | 67 |
| Auto repair shops | 65 | #524 of 2,378 | 462 | 19.4 | $532K | 120 | 236 |
| Grocery stores | 65 | #547 of 2,070 | 153 | 6.4 | $9.7M | 105 | 97 |
| Optometrists and eye care | 64 | #326 of 1,302 | 104 | 4.4 | $3.4M | 109 | 49 |
| Funeral homes | 64 | #379 of 1,472 | 35 | 1.5 | $765K | 113 | 17 |
| Barbershops | 62 | #408 of 1,356 | 113 | 4.7 | $2.2M | 117 | 17 |
| Bakeries and dessert shops | 60 | #541 of 1,889 | 200 | 8.4 | $4.9M | 119 | 171 |
| Pizza | 60 | #647 of 2,090 | 200 | 8.4 | $4.9M | 97 | 505 |
| Home inspectors | 56 | #151 of 415 | 15 | 0.6 | Index only | 89 | 12 |
| Dentists and orthodontists | 56 | #725 of 1,886 | 285 | 12.0 | $1.2M | 127 | 240 |
| Fast food and sandwich shops | 56 | #916 of 2,222 | 346 | 14.5 | $2.9M | 94 | 505 |
| Collision repair and body shops | 54 | #571 of 1,327 | 81 | 3.4 | $3M | 98 | 75 |
| Car washes and detailing | 54 | #629 of 1,451 | 101 | 4.2 | $2.4M | 97 | 48 |
| Sit-down restaurants | 54 | #1,001 of 2,405 | 1,388 | 58.2 | $711K | 107 | 478 |
| Pet stores | 53 | #428 of 974 | 55 | 2.3 | $3.9M | 87 | 24 |
| Physical therapy | 53 | #647 of 1,422 | 152 | 6.4 | $2.3M | 97 | 135 |
| Primary care and pediatrics | 53 | #759 of 1,656 | 264 | 11.1 | $1.3M | 76 | 317 |
| Electricians | 52 | #548 of 1,160 | 77 | 3.2 | $8.9M | 74 | 157 |
| Pest control | 51 | #337 of 699 | 36 | 1.5 | $8.6M | 84 | 30 |
| Clothing and shoe stores | 51 | #1,024 of 2,087 | 412 | 17.3 | $1.2M | 96 | 193 |
| Mortgage brokers and lenders | 50 | #447 of 887 | 91 | 3.8 | Index only | 99 | 34 |
| Martial arts and dance studios | 50 | #669 of 1,334 | 133 | 5.6 | $1.8M | 90 | 97 |
| Clothing, shoes and laundry | 49 | #1,174 of 2,210 | 574 | 24.1 | $873K | 99 | 235 |
| Hair salons | 49 | #1,239 of 2,339 | 570 | 23.9 | $438K | 102 | 242 |
| Restaurants and cafes | 49 | #1,243 of 2,405 | 2,779 | 116.6 | $355K | 96 | 1,150 |
| Property management | 48 | #476 of 910 | 63 | 2.6 | Index only | 100 | 118 |
| Gyms | 48 | #989 of 1,792 | 219 | 9.2 | $1.1M | 85 | 139 |
| Coffee shops and cafes | 47 | #1,150 of 2,063 | 337 | 14.1 | $2.9M | 79 | 155 |
| Yoga, Pilates and fitness studios | 46 | #457 of 777 | 60 | 2.5 | $4M | 99 | 139 |
| Gyms, studios and classes | 46 | #1,259 of 2,088 | 412 | 17.3 | $587K | 89 | 236 |
| Doctors, dentists and clinics | 46 | #1,385 of 2,394 | 2,326 | 97.6 | $153K | 100 | 904 |
| Chiropractors | 45 | #893 of 1,490 | 207 | 8.7 | $1.7M | 72 | 135 |
| Salons, barbers and spas | 45 | #1,474 of 2,385 | 1,140 | 47.8 | $219K | 103 | 373 |
| Home repair trades | 44 | #1,336 of 2,057 | 397 | 16.7 | $1.7M | 71 | 441 |
| Spas and skin care | 43 | #1,143 of 1,769 | 292 | 12.2 | $855K | 98 | 90 |
| Dry cleaners | 42 | #340 of 507 | 48 | 2.0 | $10.4M | 67 | 26 |
| Landscaping and lawn care | 39 | #1,048 of 1,493 | 166 | 7.0 | $1.9M | 64 | 303 |
| Child care and preschools | 35 | #1,224 of 1,611 | 195 | 8.2 | $573K | 57 | 249 |
| Lawn, cleaning and pest control | 34 | #1,456 of 1,771 | 268 | 11.2 | $1.2M | 69 | 548 |
| House cleaning | 32 | #723 of 847 | 66 | 2.8 | $4.7M | 74 | 215 |
| Real estate | 32 | #2,011 of 2,229 | 1,013 | 42.5 | Index only | 80 | 725 |
| Real estate agents and brokers | 31 | #2,004 of 2,176 | 844 | 35.4 | Index only | 76 | 497 |
| Roofing and gutters | 29 | #1,018 of 1,177 | 187 | 7.8 | $3.7M | 43 | 94 |
| Insurance agencies | 17 | #2,150 of 2,272 | 543 | 22.8 | $677K | 54 | 428 |
Household spending in Douglas County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $245.6M | $1,030 | 108 |
| Gasoline and other fuels | $609.3M | $2,556 | 98 |
| Food away from home | $987.1M | $4,140 | 102 |
| Groceries | $1.5B | $6,239 | 99 |
| Personal care products and services | $249.8M | $1,048 | 104 |
| Child care and other personal services | $111.7M | $468 | 81 |
| Memberships, classes and admissions | $241.9M | $1,015 | 103 |
| Medical and dental services | $356M | $1,493 | 116 |
| Pets | $215.9M | $906 | 100 |
| Clothing, shoes and related services | $500.9M | $2,101 | 102 |
| Vehicle insurance | $367.6M | $1,542 | 79 |
| Home repairs, maintenance and insurance | $686.4M | $2,879 | 95 |
| Lawn care, cleaning and other household services | $310.7M | $1,303 | 92 |
| Rent and homeowner costs | $3.5B | $14,682 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Douglas County
- Population, 2025 estimate
- 606,460+3.6% since 2020
- Households
- 238,430
- Median age
- 36.8
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 327 sq. mi.
- People per square mile
- 1,809
- Median household income
- $80,391+24.4% vs. 2015–2019, before inflation
- Average household income
- $114,185
- Median home value
- $266,100
- Jobs located here
- 360,817
- Daytime population
- 660,547Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Douglas County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Douglas County, NE growing?
Population estimates put Douglas County at 606,460 people in 2025, up 3.6% since 2020, faster than the U.S. (+3.1%). It has 238,430 households. Median household income rose 24.4% from the 2015–2019 survey, before inflation.
How much do households in Douglas County, NE spend?
Households in Douglas County spend about $3.5B a year on rent and homeowner costs, $1.5B on groceries and $987.1M on food away from home. Set against the U.S., households in Douglas County spend the most on medical and dental services (an index of 116, where 100 is the U.S. average) and the least on vehicle insurance (79).
Which business types have the highest market scores in Douglas County, NE?
The highest Groundwork market scores in Douglas County are for convenience stores (84), grocery and convenience stores (77) and nail salons (75). Douglas County ranks #104 of 2,261 scored counties for convenience stores.
How does Douglas County, NE compare with the U.S.?
The median household income in Douglas County is $80,391 a year, in line with the U.S. median of $80,734. The population rose 3.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $266,100, against $332,700 for the U.S. For its number of households, Douglas County has the most map listings, relative to the U.S., for roofing and gutter companies (2.2 times the U.S. rate) and the fewest for gas stations (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Douglas County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Douglas County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Douglas County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Douglas County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.