County profile · Nebraska
Dodge County, NE market data
How Dodge County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,057
- +2.6% since 2020
- Households
- 15,168
- Median household income
- $74,329
- +37.4% vs. 2015–2019, before inflation
- Median home value
- $208,600
- Jobs located here
- 18,569
- Highest market score
- 79
- Tire shops, #114 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Dodge County by name and distance, and the households and spending within reach. Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Dodge County has an estimated 38,057 people and 15,168 households. Between 2020 and 2025, the population of Dodge County grew 2.6%, slower than the U.S. (+3.1%). Median household income in Dodge County is $74,329, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.4%, before inflation.
Relative to the U.S., household spending in Dodge County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Dodge County, tire shops (79), convenience stores (73) and barbershops (69) have the highest Groundwork market scores. For tire shops, that ranks #114 of 1,530 scored counties.
Dodge County is part of the Fremont area. Against the U.S., map listings per household run highest for child care centers and preschools (71% above the U.S. rate) and lowest for real estate businesses (40% below the U.S. rate).
All 56 business types in Dodge County
Highest Groundwork market score first. Each score compares Dodge County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 79 | #114 of 1,530 | 5 | 3.3 | $3.6M | 143 | Under 3 |
| Convenience stores | 73 | #343 of 2,261 | 9 | 5.9 | $10M | 127 | 3 |
| Barbershops | 69 | #261 of 1,356 | 5 | 3.3 | $2.9M | 153 | Under 3 |
| Martial arts and dance studios | 66 | #238 of 1,334 | 5 | 3.3 | $2.4M | 121 | Under 3 |
| Nail salons | 66 | #240 of 1,328 | 5 | 3.3 | $2.9M | 173 | 3 |
| Primary care and pediatrics | 64 | #407 of 1,656 | 9 | 5.9 | $2.3M | 129 | 20 |
| Spas and skin care | 60 | #523 of 1,769 | 12 | 7.9 | $1.2M | 138 | 3 |
| Bakeries and dessert shops | 59 | #579 of 1,889 | 11 | 7.3 | $5.1M | 124 | 9 |
| Gyms, studios and classes | 59 | #655 of 2,088 | 21 | 13.8 | $581K | 88 | 3 |
| Veterinarians | 56 | #583 of 1,485 | 5 | 3.3 | $2.4M | 89 | 4 |
| Car washes and detailing | 55 | #593 of 1,451 | 7 | 4.6 | $2.6M | 102 | 4 |
| Hair salons | 55 | #910 of 2,339 | 29 | 19.1 | $499K | 116 | 10 |
| Pet grooming and boarding | 54 | #635 of 1,461 | 6 | 4.0 | $2M | 79 | 3 |
| Gyms | 53 | #821 of 1,792 | 13 | 8.6 | $938K | 72 | 3 |
| Salons, barbers and spas | 53 | #977 of 2,385 | 51 | 33.6 | $284K | 133 | 18 |
| Dentists and orthodontists | 52 | #872 of 1,886 | 18 | 11.9 | $1.2M | 117 | 13 |
| Pet businesses | 52 | #1,012 of 2,200 | 19 | 12.5 | $638K | 73 | 7 |
| Sit-down restaurants | 52 | #1,084 of 2,405 | 73 | 48.1 | $772K | 116 | 31 |
| Doctors, dentists and clinics | 49 | #1,233 of 2,394 | 112 | 73.8 | $185K | 121 | 51 |
| Physical therapy | 48 | #777 of 1,422 | 10 | 6.6 | $2.1M | 86 | 7 |
| Coffee shops and cafes | 48 | #1,100 of 2,063 | 16 | 10.5 | $3.5M | 95 | 9 |
| Real estate | 48 | #1,182 of 2,229 | 35 | 23.1 | Index only | 136 | 16 |
| Clothing, shoes and laundry | 48 | #1,220 of 2,210 | 37 | 24.4 | $767K | 87 | 8 |
| Real estate agents and brokers | 47 | #1,223 of 2,176 | 29 | 19.1 | Index only | 130 | 10 |
| Gas stations | 46 | #1,367 of 2,358 | 27 | 17.8 | $1.7M | 71 | 23 |
| Auto repair and car care | 46 | #1,395 of 2,401 | 75 | 49.4 | $239K | 89 | 31 |
| Clothing and shoe stores | 45 | #1,230 of 2,087 | 30 | 19.8 | $946K | 74 | 8 |
| Grocery and convenience stores | 45 | #1,396 of 2,402 | 35 | 23.1 | $2.6M | 76 | 14 |
| Auto repair shops | 45 | #1,444 of 2,378 | 45 | 29.7 | $399K | 90 | 24 |
| Landscaping and lawn care | 43 | #917 of 1,493 | 8 | 5.3 | $2.2M | 76 | 15 |
| Restaurants and cafes | 43 | #1,495 of 2,405 | 159 | 104.8 | $355K | 96 | 72 |
| Chiropractors | 40 | #1,025 of 1,490 | 13 | 8.6 | $1.6M | 67 | 7 |
| Collision repair and body shops | 39 | #930 of 1,327 | 9 | 5.9 | $2M | 65 | 7 |
| Pizza | 39 | #1,485 of 2,090 | 18 | 11.9 | $3.1M | 62 | 32 |
| Grocery stores | 38 | #1,427 of 2,070 | 13 | 8.6 | $6.9M | 74 | 11 |
| Fast food and sandwich shops | 38 | #1,583 of 2,222 | 27 | 17.8 | $2.1M | 68 | 32 |
| Lawn, cleaning and pest control | 36 | #1,374 of 1,771 | 13 | 8.6 | $1.4M | 82 | 28 |
| HVAC and plumbing | 34 | #1,407 of 1,707 | 13 | 8.6 | $3M | 64 | 15 |
| Roofing and gutters | 28 | #1,024 of 1,177 | 8 | 5.3 | $4.9M | 58 | Under 3 |
| Home repair trades | 28 | #1,890 of 2,057 | 29 | 19.1 | $1.4M | 56 | 32 |
| Child care and preschools | 25 | #1,423 of 1,611 | 15 | 9.9 | $364K | 36 | 11 |
| Insurance agencies | 23 | #2,021 of 2,272 | 36 | 23.7 | $779K | 62 | 27 |
| Electricians | 22 | #1,084 of 1,160 | 8 | 5.3 | $4.9M | 41 | 17 |
| Property management | Not scored | Not scored | 4 | 2.6 | Index only | 93 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $6M | 93 | 10 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $9.5M | 76 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.0 | $6.9M | 220 | 4 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4M | 89 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.0 | $4.1M | 100 | 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.3M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $28.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $20.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dodge County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18M | $1,184 | 124 |
| Gasoline and other fuels | $46M | $3,033 | 117 |
| Food away from home | $56.4M | $3,717 | 91 |
| Groceries | $89.7M | $5,916 | 94 |
| Personal care products and services | $14.5M | $954 | 95 |
| Child care and other personal services | $5.5M | $360 | 62 |
| Memberships, classes and admissions | $12.2M | $804 | 82 |
| Medical and dental services | $20.7M | $1,366 | 106 |
| Pets | $12.1M | $800 | 88 |
| Clothing, shoes and related services | $28.4M | $1,872 | 91 |
| Vehicle insurance | $28M | $1,849 | 95 |
| Home repairs, maintenance and insurance | $39.4M | $2,600 | 86 |
| Lawn care, cleaning and other household services | $17.9M | $1,181 | 84 |
| Rent and homeowner costs | $206M | $13,584 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dodge County
- Population, 2025 estimate
- 38,057+2.6% since 2020
- Households
- 15,168
- Median age
- 39.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 529 sq. mi.
- People per square mile
- 71
- Median household income
- $74,329+37.4% vs. 2015–2019, before inflation
- Average household income
- $89,611
- Median home value
- $208,600
- Jobs located here
- 18,569
- Daytime population
- 35,728Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dodge County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Dodge County, NE growing?
Population estimates put Dodge County at 38,057 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 15,168 households. Median household income rose 37.4% from the 2015–2019 survey, before inflation.
How much do households in Dodge County, NE spend?
Households in Dodge County spend about $206M a year on rent and homeowner costs, $89.7M on groceries and $56.4M on food away from home. Set against the U.S., households in Dodge County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Dodge County, NE?
The highest Groundwork market scores in Dodge County are for tire shops (79), convenience stores (73) and barbershops (69). Dodge County ranks #114 of 1,530 scored counties for tire shops.
How does Dodge County, NE compare with the U.S.?
The median household income in Dodge County is $74,329 a year, 8% below the U.S. median of $80,734. The population rose 2.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $208,600, against $332,700 for the U.S. For its number of households, Dodge County has the most map listings, relative to the U.S., for child care centers and preschools (71% above the U.S. rate) and the fewest for real estate businesses (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Dodge County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dodge County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dodge County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dodge County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.