Small-town market profile · Nebraska
Beatrice, NE area market data
How the Beatrice area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,711
- +0.2% since 2020
- Households
- 9,327
- Median household income
- $67,247
- +26.6% vs. 2015–2019, before inflation
- Median home value
- $174,000
- Jobs located here
- 8,371
- Highest market score
- 80
- Doctors, dentists and clinics, #26 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Beatrice area by name and distance, and the households and spending within reach. Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Beatrice area has an estimated 21,711 people and 9,327 households. Population estimates put the population change in the Beatrice area from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). Median household income in the Beatrice area is $67,247, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.6%, before inflation.
Relative to the U.S., household spending in the Beatrice area runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in the Beatrice area, medical and dental practices (80), fast food and sandwich shops (71) and gyms and studios (69) have the highest Groundwork market scores. For medical and dental practices, that ranks #26 of 538 scored small-town markets.
The Beatrice area is made up of one county, Gage County. Against the U.S., map listings per household run highest for pizza places (88% above the U.S. rate) and lowest for real estate businesses (69% below the U.S. rate).
All 56 business types in the Beatrice area
Highest Groundwork market score first. Each score compares the Beatrice area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 80 | #26 of 538 | 38 | 40.7 | $324K | 212 | 15 |
| Fast food and sandwich shops | 71 | #82 of 537 | 11 | 11.8 | $3M | 100 | 12 |
| Gyms, studios and classes | 69 | #59 of 535 | 5 | 5.4 | $1.4M | 215 | 3 |
| Bakeries and dessert shops | 69 | #66 of 507 | 6 | 6.4 | $5.6M | 134 | 3 |
| Spas and skin care | 69 | #68 of 504 | 5 | 5.4 | $1.7M | 196 | Under 3 |
| Coffee shops and cafes | 68 | #72 of 529 | 7 | 7.5 | $4.8M | 129 | 3 |
| Restaurants and cafes | 67 | #105 of 538 | 90 | 96.5 | $372K | 100 | 26 |
| Convenience stores | 65 | #127 of 529 | 7 | 7.5 | $7.7M | 98 | Under 3 |
| Salons, barbers and spas | 64 | #100 of 538 | 33 | 35.4 | $260K | 122 | 4 |
| Sit-down restaurants | 64 | #127 of 538 | 48 | 51.5 | $697K | 105 | 11 |
| Gas stations | 63 | #136 of 536 | 15 | 16.1 | $1.9M | 80 | 11 |
| Hair salons | 59 | #162 of 538 | 18 | 19.3 | $476K | 111 | 4 |
| Real estate | 57 | #158 of 536 | 11 | 11.8 | Index only | 259 | 10 |
| Real estate agents and brokers | 55 | #183 of 533 | 10 | 10.7 | Index only | 226 | 6 |
| Auto repair shops | 55 | #216 of 538 | 23 | 24.7 | $486K | 109 | 18 |
| Auto repair and car care | 53 | #235 of 538 | 42 | 45.0 | $266K | 99 | 24 |
| Dentists and orthodontists | 51 | #251 of 526 | 11 | 11.8 | $1.1M | 114 | 6 |
| Pizza | 48 | #282 of 520 | 14 | 15.0 | $2.4M | 47 | 12 |
| Child care and preschools | 47 | #257 of 454 | 5 | 5.4 | $654K | 65 | 4 |
| Grocery and convenience stores | 44 | #343 of 538 | 25 | 26.8 | $2.2M | 64 | 6 |
| Pet businesses | 39 | #393 of 527 | 15 | 16.1 | $480K | 55 | 4 |
| Barbershops | 38 | #270 of 377 | 7 | 7.5 | $1.2M | 65 | Under 3 |
| Clothing, shoes and laundry | 38 | #380 of 536 | 26 | 27.9 | $655K | 74 | 7 |
| Grocery stores | 36 | #386 of 506 | 9 | 9.6 | $6M | 64 | 5 |
| Clothing and shoe stores | 36 | #396 of 536 | 21 | 22.5 | $811K | 64 | 7 |
| Chiropractors | 35 | #331 of 426 | 7 | 7.5 | $1.8M | 73 | 6 |
| Funeral homes | 32 | #302 of 365 | 6 | 6.4 | $261K | 39 | 6 |
| Home repair trades | 30 | #471 of 526 | 14 | 15.0 | $1.7M | 69 | 20 |
| Insurance agencies | 28 | #444 of 537 | 17 | 18.2 | $1M | 82 | 15 |
| Lawn, cleaning and pest control | 27 | #444 of 481 | 9 | 9.6 | $1.2M | 71 | 14 |
| Veterinarians | 26 | #356 of 398 | 6 | 6.4 | $1.2M | 44 | 4 |
| HVAC and plumbing | 25 | #451 of 476 | 8 | 8.6 | $2.9M | 61 | 12 |
| House cleaning | 22 | #139 of 142 | 5 | 5.4 | $2.1M | 33 | 5 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.3 | $2.8M | 111 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 4.3 | $5.8M | 49 | 8 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.3 | $1.8M | 71 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 4.3 | $3.1M | 173 | 3 |
| Tire shops | Not scored | Not scored | 4 | 4.3 | $2.8M | 112 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.2 | $3.7M | 121 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 3.2 | $3.6M | 122 | 9 |
| Nail salons | Not scored | Not scored | 3 | 3.2 | $2.9M | 171 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 3.2 | $2.4M | 53 | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.1 | $3.6M | Too few | 3 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $8.5M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $3.6M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $6.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 2.1 | $6.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $11.7M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $11.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $10.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $7.1M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Beatrice area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.2M | $1,198 | 125 |
| Gasoline and other fuels | $28.7M | $3,081 | 119 |
| Food away from home | $33.4M | $3,585 | 88 |
| Groceries | $53.8M | $5,773 | 91 |
| Personal care products and services | $8.6M | $919 | 92 |
| Child care and other personal services | $3.3M | $351 | 60 |
| Memberships, classes and admissions | $7.1M | $762 | 77 |
| Medical and dental services | $12.3M | $1,319 | 102 |
| Pets | $7.2M | $771 | 85 |
| Clothing, shoes and related services | $17M | $1,825 | 89 |
| Vehicle insurance | $17.4M | $1,871 | 96 |
| Home repairs, maintenance and insurance | $23.4M | $2,504 | 83 |
| Lawn care, cleaning and other household services | $10.7M | $1,146 | 81 |
| Rent and homeowner costs | $123.2M | $13,208 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Beatrice area
- Population, 2025 estimate
- 21,711+0.2% since 2020
- Households
- 9,327
- Median age
- 43.4
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 852 sq. mi.
- People per square mile
- 25
- Median household income
- $67,247+26.6% vs. 2015–2019, before inflation
- Average household income
- $83,338
- Median home value
- $174,000
- Jobs located here
- 8,371
- Daytime population
- 18,346Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Beatrice area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Beatrice area 1
- Gage County, NE21,629 people
Other markets based in Nebraska 11
- Omaha, NE-IA metro area982,064 people
- Lincoln, NE metro area344,337 people
- Grand Island, NE metro area76,794 people
- Kearney, NE area57,292 people
- Norfolk, NE area48,653 people
- Columbus, NE area45,357 people
- Hastings, NE area40,507 people
- Fremont, NE area37,351 people
- Scottsbluff, NE area36,585 people
- North Platte, NE area34,575 people
- Lexington, NE area26,242 people
Questions
How fast is the Beatrice, NE area growing?
Population estimates put the Beatrice area at 21,711 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,327 households. Median household income rose 26.6% from the 2015–2019 survey, before inflation.
How much do households in the Beatrice, NE area spend?
Households in the Beatrice area spend about $123.2M a year on rent and homeowner costs, $53.8M on groceries and $33.4M on food away from home. Set against the U.S., households in the Beatrice area spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in the Beatrice, NE area?
The highest Groundwork market scores in the Beatrice area are for medical and dental practices (80), fast food and sandwich shops (71) and gyms and studios (69). The Beatrice area ranks #26 of 538 scored small-town markets for medical and dental practices.
How does the Beatrice, NE area compare with the U.S.?
The median household income in the Beatrice area is $67,247 a year, 17% below the U.S. median of $80,734. The population rose 0.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $174,000, against $332,700 for the U.S. For its number of households, the Beatrice area has the most map listings, relative to the U.S., for pizza places (88% above the U.S. rate) and the fewest for real estate businesses (69% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 33 of the 56 business types have a score in the Beatrice area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Beatrice area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Beatrice area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Beatrice area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.