Market rankings · Nebraska
Pizza places in Nebraska
Every metro area, small-town market and county in Nebraska, ranked by the Groundwork market score for pizza places, with competitor counts and household spending for each.
- Listings
- 727
- 603 chain locations (83%)
- Official establishments
- 1,517
- All limited-service restaurants · +6.4% since 2019
- Household spending a year
- $3.1B
- On food away from home
- Listings per 10k households
- 9.1
- 14% above the U.S.
- Spending per listing
- $4.3M
- 15% below the U.S.
- Rank among states
- #28 of 51
- Market score 49 · Lower middle
A site report maps the pizza places on map listings around any address in Nebraska by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Nebraska has 727 pizza places on map listings as of September 2026. Of those, 603 are chain locations, or 83%, against 58% across the U.S. That comes to 9.1 for every 10,000 households, 14% above the U.S. rate of 8.0.
At $3,946 per household (3% below the U.S. average), households in Nebraska spend about $3.1B a year on food away from home. That is about $4.3M of household spending for each pizza place on map listings, 15% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
Official counts show 1,517 businesses with payroll classed as limited-service restaurants in Nebraska in 2023, up 6.4% from 2019. That is one for every 526 households, against one for every 478 across the U.S. Across the U.S., the count rose 6.1% over the same years. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 40 SBA-backed loans worth $22.6M have gone to businesses classed as limited-service restaurants in Nebraska.
Among the 50 states and DC, Nebraska ranks #28 for pizza places, with a Groundwork market score of 49 (lower middle). Of the 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest (63). Of the 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest (57).
Every market in Nebraska for pizza places
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Nebraska, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 63 | 331 | 8.5 | $5M | +4.2% | #103 of 387 |
| 2Lincoln, NE | 49 | 112 | 7.9 | $4.9M | +3.3% | #205 of 387 |
| 3Grand Island, NE | 40 | 30 | 9.9 | $3.7M | +1.5% | #271 of 387 |
| Sioux City, IA-NE-SD | 35 | 64 | 11.5 | $3.3M | +1.0% | #308 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Columbus, NE | 57 | 19 | 10.9 | $3.4M | +3.8% | #181 of 520 |
| 2Beatrice, NE | 48 | 14 | 15.0 | $2.4M | +0.2% | #282 of 520 |
| 3Scottsbluff, NE | 46 | 10 | 6.5 | $5.3M | −1.2% | #293 of 520 |
| 4Hastings, NE | 46 | 18 | 10.6 | $3.5M | −0.2% | #301 of 520 |
| 5Norfolk, NE | 45 | 20 | 10.2 | $3.6M | +1.1% | #304 of 520 |
| 6Fremont, NE | 45 | 18 | 11.9 | $3.1M | +2.6% | #308 of 520 |
| 7Lexington, NE | 44 | 13 | 13.0 | $2.9M | +1.1% | #319 of 520 |
| 8Kearney, NE | 42 | 27 | 11.8 | $3.3M | +1.9% | #334 of 520 |
| 9North Platte, NE | 27 | 17 | 11.2 | $3.2M | −3.6% | #474 of 520 |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, NE | 81 | 6 | 7.1 | $6.2M | +1.8% | #70 of 2,090 |
| 2Saunders County, NE | 79 | 8 | 9.0 | $4.8M | +6.0% | #110 of 2,090 |
| 3Sarpy County, NE | 76 | 61 | 8.2 | $5.6M | +9.0% | #159 of 2,090 |
| 4Cass County, NE | 68 | 13 | 12.0 | $3.6M | +3.9% | #380 of 2,090 |
| 5Otoe County, NE | 61 | 5 | 7.8 | $5.1M | +3.9% | #617 of 2,090 |
| 6Douglas County, NE | 60 | 200 | 8.4 | $4.9M | +3.6% | #647 of 2,090 |
| 7Lancaster County, NE | 58 | 101 | 7.5 | $5.2M | +3.4% | #720 of 2,090 |
| 8Saline County, NE | 56 | 6 | 11.7 | $3.3M | +1.9% | #811 of 2,090 |
| 9Platte County, NE | 44 | 15 | 11.0 | $3.4M | +3.9% | #1,283 of 2,090 |
| 10Hall County, NE | 43 | 25 | 10.2 | $3.6M | +1.4% | #1,320 of 2,090 |
| 11Dakota County, NE | 41 | 7 | 9.4 | $3.9M | +0.7% | #1,401 of 2,090 |
| 12Seward County, NE | 41 | 11 | 16.2 | $2.5M | +2.3% | #1,419 of 2,090 |
| 13Gage County, NE | 41 | 14 | 15.0 | $2.4M | +0.2% | #1,420 of 2,090 |
| 14Scotts Bluff County, NE | 39 | 10 | 6.6 | $5.2M | −1.3% | #1,460 of 2,090 |
| 15Dodge County, NE | 39 | 18 | 11.9 | $3.1M | +2.6% | #1,485 of 2,090 |
| 16York County, NE | 37 | 9 | 15.8 | $2.4M | +3.3% | #1,577 of 2,090 |
| 17Dawson County, NE | 36 | 13 | 14.2 | $2.6M | +1.5% | #1,610 of 2,090 |
| 18Adams County, NE | 34 | 13 | 9.9 | $3.7M | −0.3% | #1,659 of 2,090 |
| 19Madison County, NE | 34 | 15 | 10.4 | $3.4M | +1.6% | #1,660 of 2,090 |
| 20Buffalo County, NE | 34 | 24 | 12.0 | $3.2M | +1.9% | #1,669 of 2,090 |
| 21Lincoln County, NE | 25 | 17 | 11.4 | $3.1M | −3.6% | #1,908 of 2,090 |
| 22Red Willow County, NE | 21 | 6 | 13.3 | $2.7M | −3.5% | #1,986 of 2,090 |
| Box Butte County, NE | Not scored | 4 | 8.9 | $3.8M | −3.0% | |
| Colfax County, NE | Not scored | 4 | 10.8 | $3.6M | +3.6% | |
| Custer County, NE | Not scored | 3 | 6.7 | $5.4M | 0.0% |
Show all 93 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Holt County, NE | Not scored | 2 | 4.9 | $7.2M | −0.3% | |
| Wayne County, NE | Not scored | 3 | 8.0 | $4.4M | +3.3% | |
| Cheyenne County, NE | Not scored | 5 | 11.2 | $3M | +0.4% | |
| Hamilton County, NE | Not scored | 2 | 5.5 | $7.3M | +2.9% | |
| Phelps County, NE | Not scored | 5 | 12.8 | $2.9M | +0.2% | |
| Cuming County, NE | Not scored | 3 | 7.9 | $4.7M | −2.1% | |
| Butler County, NE | Not scored | 2 | 5.7 | $6.9M | +1.8% | |
| Knox County, NE | Not scored | 2 | 5.8 | $5.9M | −0.5% | |
| Cedar County, NE | Not scored | 3 | 8.7 | $4.3M | 0.0% | |
| Keith County, NE | Not scored | 3 | 7.4 | $4.6M | −2.7% | |
| Dawes County, NE | Not scored | 3 | 8.7 | $3.9M | −3.7% | |
| Richardson County, NE | Not scored | 3 | 8.4 | $4.1M | −4.2% | |
| Merrick County, NE | Not scored | 2 | 6.2 | $5.7M | +3.3% | |
| Pierce County, NE | Not scored | 3 | 10.6 | $3.5M | +0.5% | |
| Jefferson County, NE | Not scored | 3 | 9.6 | $3.5M | −2.6% | |
| Nemaha County, NE | Not scored | 4 | 14.0 | $2.5M | +0.2% | |
| Burt County, NE | Not scored | 5 | 17.1 | $2.1M | −0.6% | |
| Kearney County, NE | Not scored | 3 | 10.7 | $3.7M | +1.5% | |
| Thurston County, NE | Not scored | 2 | 10.1 | $3.6M | −0.1% | |
| Howard County, NE | Not scored | 3 | 12.0 | $3.2M | +0.8% | |
| Antelope County, NE | Not scored | 3 | 11.4 | $3.1M | +1.0% | |
| Clay County, NE | Not scored | 2 | 8.0 | $4.7M | +1.1% | |
| Stanton County, NE | Not scored | 2 | 8.6 | $4.5M | −1.4% | |
| Dixon County, NE | Not scored | 3 | 13.7 | $2.7M | +0.4% | |
| Fillmore County, NE | Not scored | 4 | 17.0 | $2.2M | −2.0% | |
| Cherry County, NE | Not scored | 4 | 17.9 | $2M | +1.9% | |
| Boone County, NE | Not scored | 4 | 18.3 | $2.1M | −0.1% | |
| Johnson County, NE | Not scored | 2 | 11.7 | $2.9M | −1.4% | |
| Polk County, NE | Not scored | 3 | 14.2 | $2.6M | +1.1% | |
| Sheridan County, NE | Not scored | 1 | 4.7 | $7.3M | −5.7% | |
| Thayer County, NE | Not scored | 2 | 9.6 | $3.7M | −3.6% | |
| Furnas County, NE | Not scored | 2 | 10.0 | $3.3M | −2.2% | |
| Morrill County, NE | Not scored | 1 | 5.2 | $6.3M | −3.3% | |
| Nuckolls County, NE | Not scored | 2 | 10.4 | $3.6M | +0.2% | |
| Valley County, NE | Not scored | 2 | 11.1 | $3.2M | +0.9% | |
| Chase County, NE | Not scored | 1 | 6.8 | $5.3M | −4.4% | |
| Webster County, NE | Not scored | 3 | 20.1 | $1.7M | −1.6% | |
| Nance County, NE | Not scored | 1 | 7.5 | $4.7M | −3.0% | |
| Kimball County, NE | Not scored | 1 | 6.7 | $4.7M | −0.5% | |
| Sherman County, NE | Not scored | 0 | 0.0 | n/a | −1.2% | |
| Brown County, NE | Not scored | 2 | 15.7 | $2.1M | −2.6% | |
| Harlan County, NE | Not scored | 3 | 25.1 | $1.6M | −1.9% | |
| Franklin County, NE | Not scored | 2 | 15.5 | $2.3M | −3.1% | |
| Perkins County, NE | Not scored | 2 | 16.8 | $2.2M | −0.3% | |
| Frontier County, NE | Not scored | 1 | 9.3 | $3.7M | +6.0% | |
| Hitchcock County, NE | Not scored | 1 | 9.0 | $3.5M | −5.9% | |
| Pawnee County, NE | Not scored | 2 | 18.3 | $1.8M | −1.0% | |
| Greeley County, NE | Not scored | 0 | 0.0 | n/a | −1.3% | |
| Gosper County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Deuel County, NE | Not scored | 0 | 0.0 | n/a | +1.6% | |
| Garden County, NE | Not scored | 0 | 0.0 | n/a | −4.5% | |
| Dundy County, NE | Not scored | 0 | 0.0 | n/a | −5.2% | |
| Garfield County, NE | Not scored | 1 | 14.3 | $2.4M | −5.4% | |
| Boyd County, NE | Not scored | 0 | 0.0 | n/a | −7.5% | |
| Rock County, NE | Not scored | 1 | 16.7 | $2.1M | −0.7% | |
| Sioux County, NE | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Wheeler County, NE | Not scored | 0 | 0.0 | n/a | +2.1% | |
| Hayes County, NE | Not scored | 0 | 0.0 | n/a | −3.2% | |
| Keya Paha County, NE | Not scored | 0 | 0.0 | n/a | +4.2% | |
| Logan County, NE | Not scored | 0 | 0.0 | n/a | −6.0% | |
| Banner County, NE | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Hooker County, NE | Not scored | 0 | 0.0 | n/a | −2.8% | |
| Grant County, NE | Not scored | 0 | 0.0 | n/a | −8.3% | |
| Loup County, NE | Not scored | 0 | 0.0 | n/a | −6.1% | |
| Thomas County, NE | Not scored | 0 | 0.0 | n/a | −4.8% | |
| Arthur County, NE | Not scored | 0 | 0.0 | n/a | −7.9% | |
| McPherson County, NE | Not scored | 0 | 0.0 | n/a | −6.8% | |
| Blaine County, NE | Not scored | 0 | 0.0 | n/a | +6.8% |
Markets with fewer than 5 pizza places on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many pizza places are in Nebraska?
Map listings as of September 2026 show 727 pizza places in Nebraska. 603 of them (83%) are chain locations. The listings count pizza restaurants. Official counts show 1,517 businesses with payroll classed as limited-service restaurants in 2023, up 6.4% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Official counts list 179 one-person businesses without payroll.
How much do households in Nebraska spend on food away from home?
About $3.1B a year, or $3,946 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 727 pizza places on map listings, it comes to $4.3M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 797,847 households in Nebraska and national spending patterns by income.
How does Nebraska compare with the U.S. for pizza places?
Nebraska has 9.1 pizza places per 10,000 households, 14% above the U.S. rate of 8.0. Spending per pizza place is $4.3M, 15% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, Nebraska would have about 620, against 727 on map listings. There is one business with payroll in the industry for every 526 households, against one for every 478 across the U.S. The official count rose 6.4% from 2019 to 2023, against +6.1% for the U.S.
Which market in Nebraska has the highest market score for pizza places?
Among 4 scored metro areas in or partly in Nebraska, the Omaha metro area scores highest, at 63 (upper middle). Among 9 scored small-town markets in or partly in Nebraska, the Columbus area scores highest, at 57 (upper middle). Among 22 scored counties in Nebraska, Washington County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Nebraska scores 49 for pizza places (lower middle), #28 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Nebraska. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Top markets for pizza places across the U.S. · All business types in Nebraska
Related business types in Nebraska
- Restaurants and cafes8,419 listings
- Sit-down restaurants4,133 listings
- Fast food and sandwich shops1,157 listings
- Coffee shops and cafes1,029 listings
- Bakeries and dessert shops632 listings
Screening a site or an acquisition in Nebraska?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.